Exam 7: Advertising Design: Message Strategies and Executional Frameworks

For some products, affective ads are an effective approach because there are no real tangible differences among the brands.

Typical person sources tend not to have a high level of credibility.

The three categories of message strategies coincide with the three components of attitude.

The authoritative execution assumes consumer and business decision-makers rely on which of the following when making purchase decisions?

Showing someone enjoying an exotic experience would be which type of executional framework?

Which message strategy is linked with reasoning and thinking processes?

Taglines help consumers tie an advertisement into current knowledge structure nodes that already exist in their minds.

An ad that is targeted toward stay-at-home wives, which begins with this phrase, "Since I stopped working, I have more time for my kids," is emphasizing:

Which type of cognitive message strategy is a direct promotion of a brand without any claim of superiority?

Which message strategy has the goal of creating an impact on a person's beliefs or knowledge structure?

Animation has become increasingly popular and is now used in business-to-business ads in addition to consumer ads.

When Crest is featured as a "cavity fighter" in its advertising competitors aren't likely to make the same claim. This is an example of which form of cognitive message strategy?

Britney really liked the advertisement by Saturn that featured an elementary school teacher, primarily because Britney is also an elementary school teacher. This identification with the spokesperson by Britney is an example of the concept of:

The primary tactic or approach used to deliver a message theme is a:

Which message strategy is designed to trigger impulse buys?

The major advantage of comparison ads is that they often capture the viewer's attention.

Many authoritative executions include some type of scientific or survey support.

The following are types of executional frameworks, except:

Paid actors or models used in an advertisement to resemble everyday people would be considered to be celebrity endorsement since they are professional actors or models.

In terms of attitude formation, cognitive message strategies are designed to follow the sequence of cognitive → affective → conative.