Exam 7: Advertising Design: Message Strategies and Executional Frameworks

In terms of source characteristics, CEOs would appear to be trustworthy, have expertise, and therefore, have a degree of credibility.

(True/False)

4.7/5

(27)

Question 101

In terms of the hierarchy of effects model, conative message strategies would be most closely tied to the:

(Multiple Choice)

5.0/5

(30)

Question 102

When Sprint advertising says "our reception is better than Verizon's," it is a form of negative comparison.

(True/False)

4.8/5

(28)

Question 103

In beating ad clutter, repetition can increase brand and ad recall, except when:

(Multiple Choice)

4.8/5

(39)

Question 104

Consumers rely on word-of-mouth communications when choosing services, which makes the authoritative executional framework work well.

(True/False)

4.9/5

(31)

Question 105

One reason companies are using more typical person endorsers is the overuse of celebrities in ads.

(True/False)

4.9/5

(31)

Question 106

In terms of the relationship between message strategies and the hierarchy of effects model, affective message strategies are best suited to develop awareness, liking and preference for a particular product or brand.

(True/False)

4.9/5

(36)

Question 107

Affective message strategies are designed to invoke feelings and emotions and match them to a good, service, or company.

(True/False)

4.9/5

(38)

Question 108

Demonstration ads are well suited to television because the actual product features can be clearly shown.

(True/False)

4.8/5

(31)

Question 109

"We make the best tacos in town," is an example of a hyperbole form of cognitive message strategy.

(True/False)

4.8/5

(26)

Question 110

A dramatization execution has a more intense story format than which execution?

(Multiple Choice)

4.7/5

(31)

Question 111

An untestable claim about a product's benefits or attributes is which form of cognitive message?

(Multiple Choice)

4.9/5

(40)

Question 112

A unique selling proposition message strategy differs from a preemptive or generic approach in that the unique selling proposition is:

(Multiple Choice)

4.7/5

(32)

Question 113

A negative comparison ad that causes people to dislike the sponsor brand may be due to:

(Multiple Choice)

4.9/5

(30)

Question 114

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?

(Multiple Choice)

4.8/5

(33)

Question 115

Rotoscoping is used in a(n):

(Multiple Choice)

4.8/5

(33)

Question 116

An affective message strategy:

(Multiple Choice)

4.8/5

(38)

Question 117

Name the executional frameworks advertisers can utilize.

(Essay)

4.9/5

(37)

Question 118

The two types of affective message strategies are:

(Multiple Choice)

4.9/5

(39)

Question 119

An advertisement should have only one selling point that is easily identifiable to the audience and that highlights one of the product's benefits.

(True/False)

4.9/5

(33)

Question 120

Showing 101 - 120 of 200

In terms of source characteristics, CEOs would appear to be trustworthy, have expertise, and therefore, have a degree of credibility.

In terms of the hierarchy of effects model, conative message strategies would be most closely tied to the:

When Sprint advertising says "our reception is better than Verizon's," it is a form of negative comparison.

In beating ad clutter, repetition can increase brand and ad recall, except when:

Consumers rely on word-of-mouth communications when choosing services, which makes the authoritative executional framework work well.

One reason companies are using more typical person endorsers is the overuse of celebrities in ads.

In terms of the relationship between message strategies and the hierarchy of effects model, affective message strategies are best suited to develop awareness, liking and preference for a particular product or brand.

Affective message strategies are designed to invoke feelings and emotions and match them to a good, service, or company.

Demonstration ads are well suited to television because the actual product features can be clearly shown.

"We make the best tacos in town," is an example of a hyperbole form of cognitive message strategy.

A dramatization execution has a more intense story format than which execution?

An untestable claim about a product's benefits or attributes is which form of cognitive message?

A unique selling proposition message strategy differs from a preemptive or generic approach in that the unique selling proposition is:

A negative comparison ad that causes people to dislike the sponsor brand may be due to:

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?

Rotoscoping is used in a(n):

An affective message strategy:

Name the executional frameworks advertisers can utilize.

The two types of affective message strategies are:

An advertisement should have only one selling point that is easily identifiable to the audience and that highlights one of the product's benefits.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design: Theoretical Frameworks and Types of Appeals

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters