Exam 15: Appendix: Communicating for Career Success

Which of the following best demonstrates the difference between a proposition of value and a proposition of policy?

Matching -can Senator Sullivan talk about family values when he has been married three times?

____________ is the first step in the basic structure of a persuasive speech.

Material used to prove a point, such as testimony, statistics, and examples, is called ___________.

"Two people engaged in a debate in which both parties are trying to persuade one another to come around to their way of thinking would best exemplify which characteristic of persuasion?

When attempting to identify an argumentum ad verecundiam fallacy, which is the best question to pose?

A speaker's character is determined by the audience's perception of two qualities: ____________ and impartiality.

Changing the way an audience thinks refers to ____________.

What are the three C's of credibility?

Ethos comes from the Greek word for ___________.

"We either fight a war on their soil, or we'll have to fight it in our own country" is what kind of fallacy?

Which of the following is an unethical practice in persuasive speaking?

In persuasive speeches, the thesis statement is referred to as the ___________.

The part of an audience that must be influenced in order to achieve a persuasive goal is the __________ audience.

____________ is the audience's perception of two factors: enthusiasm and likeability.

Which philosopher is credited with creating the theory of persuasion?

Matching -already know that voting is essential to the democratic process; now go out and vote on election day.

Aristotle's appeal based on logical reasoning is called _________.

Matching -"Nurses are just as important as doctors in the healthcare system"

Public speakers who heed the principle of social judgment theory know that the best chance of changing audience attitudes toward a topic would be to present an argument that sets ___________ goals for the audience to change.