Exam 15: Appendix: Communicating for Career Success

When you ask your audience to have faith in you based on your good character and competence, you are making an appeal based on

Three latitudes discussed in social judgment theory are the latitude of acceptance, rejection, and ____________.

The perceived believability of a speaker is known as _____________.

Matching -"Citizens should have the option to vote online from the comfort of their own homes"

"The federal government should abolish tobacco companies" is an example of a proposition of ____________.

Matching -we allow the administration to raise tuition this year, soon they will be raising it every year, and before we know it only the wealthiest students will be able to go to school here."

In a persuasive presentation, the ____________ best represents the listener's point of view before the speech.

During a presentation to blue-collar workers, a speaker says, "We're all just working stiffs." Which of the following techniques is this?

Which of the following best summarizes the difference between indirect and direct persuasion?

____________ evidence is supporting material that evokes fear, anger, pride, sympathy, or reverence in the audience.

People who care very strongly about a particular point of view are said to have a very narrow ____________.

A ________ is an error in logic.

Statements that a receiver would not reject fall within their ___________ of acceptance.

If the objective of your speech is to ____________, you add a third step, describing the desired audience reaction to the structure of your speech.

"Persuasion is usually incremental" is a premise of which theory?

A speaker who attempts to weaken an opponent's argument by attacking the person's integrity is guilty of the ____________ fallacy.

A speaker who makes his or her purpose clear, usually by stating it outright in the speech, is using ____________.

The theory of persuasion which is framed as a balance of appeals based on credibility, emotion, and logic is called

What is wrong with the following persuasive purpose statement? "The purpose of my speech is to save the turtles."

A speaker who is worried about the mood of the audience and uses humor to diffuse the situation is most likely attempting to do what?