Question 1

Networks usually produce mega-sports events such as the World Series and the Super Bowl.

Accepted Answer

A) True 
 B)False  True

Question 2

Most syndicated feature radio programs

Accepted Answer

A) are produced especially for different radio formats. 
B) are off-network reruns. 
C) can have multiple plays on a station over a two-year time period. 
D) are produced for specific stations to provide local appeal. 
E) provide sports programming only. 
A) are produced especially for different radio formats. 
B) are off-network reruns. 
C) can have multiple plays on a station over a two-year time period. 
D) are produced for specific stations to provide local appeal. 
E) provide sports programming only. A

Question 3

The interactive capacity of the Internet allows broadcast and cable producers to better target the products they offer on their broadcast and cable channels.

Accepted Answer

A) True 
 B)False  True

Question 4

Radio has further refined the process of targeting by segmentation, or defining extremely narrow subsets of the potential radio audience.

Accepted Answer

A) True 
 B)False

Question 5

Radio programmers use the concept of a radio station format clock in scheduling.

Accepted Answer

A) True 
 B)False

Question 6

At the local level, television stations must rely solely on their network affiliate for national and international news stories.

Accepted Answer

A) True 
 B)False

Question 7

The most cost-efficient way of advertising television programs is

Accepted Answer

A) local newspaper ads. 
B) on-air promotional spots. 
C) radio advertising. 
D) television program guides. 
E) magazine ads. 
A) local newspaper ads. 
B) on-air promotional spots. 
C) radio advertising. 
D) television program guides. 
E) magazine ads.

Question 8

Radio stations may purchase ready-made syndicated country music selections from a(n)

Accepted Answer

A) feature syndicator. 
B) format syndicator. 
C) network. 
D) off-network syndicator. 
E) on-network syndicator. 
A) feature syndicator. 
B) format syndicator. 
C) network. 
D) off-network syndicator. 
E) on-network syndicator.

Question 9

This most popular informational format occurs mostly on commercial AM stations.

Accepted Answer

A) All-sports 
B) Talk radio 
C) Educational radio 
D) Community radio 
E) Religious 
A) All-sports 
B) Talk radio 
C) Educational radio 
D) Community radio 
E) Religious

Question 10

The primary reason soap operas and game shows are a staple of daytime television is because they

Accepted Answer

A) are inexpensive to produce. 
B) attract a large, demographically varied audience. 
C) allow for flexible scheduling. 
D) can be shown as reruns. 
E) can be syndicated for later replay on cable. 
A) are inexpensive to produce. 
B) attract a large, demographically varied audience. 
C) allow for flexible scheduling. 
D) can be shown as reruns. 
E) can be syndicated for later replay on cable.

Question 11

Most broadcast television network sports broadcasts are produced by

Accepted Answer

A) the networks themselves. 
B) production companies that specialize in televising sports. 
C) a shared production pool made up of the four major commercial networks. 
D) ESPN. 
E) PrimeSports. 
A) the networks themselves. 
B) production companies that specialize in televising sports. 
C) a shared production pool made up of the four major commercial networks. 
D) ESPN. 
E) PrimeSports.

Question 12

The programming strategy of repetition is used most effectively by

Accepted Answer

A) cable networks. 
B) commercial networks. 
C) radio stations. 
D) independent television stations. 
E) affiliated television stations. 
A) cable networks. 
B) commercial networks. 
C) radio stations. 
D) independent television stations. 
E) affiliated television stations.

Question 13

Upon obtaining this provision, a station gets the sole right to show a product within the buyer's own broadcast market for the term of the deal.

Accepted Answer

A) Exclusive broadcast rights 
B) First-run syndication rights 
C) Prime-time access rights 
D) Fin/syn rights 
E) Off-network rights 
A) Exclusive broadcast rights 
B) First-run syndication rights 
C) Prime-time access rights 
D) Fin/syn rights 
E) Off-network rights

Question 14

Programs can be classified according to several systems, including content, format, and genre.

Accepted Answer

A) True 
 B)False

Question 15

When a new television series is created and stars characters who played secondary roles on a successful television series, the shows is commonly referred to as a

Accepted Answer

A) clone. 
B) spin-off. 
C) stunt. 
D) telenovela. 
E) follow-up. 
A) clone. 
B) spin-off. 
C) stunt. 
D) telenovela. 
E) follow-up.

Question 16

Which of the following terms best describes the way most syndicated, half-hour, off-network programs are scheduled by local television stations?

Accepted Answer

A) Access 
B) Hammock 
C) Stripped 
D) Block 
E) Stunting 
A) Access 
B) Hammock 
C) Stripped 
D) Block 
E) Stunting

Question 17

Use of "seamless," commercial-free transitions from one show to another is called stripping.

Accepted Answer

A) True 
 B)False

Question 18

Describe the radio programming process.

Accepted Answer

The radio programming process involves s

Question 19

The term __________ refers either to the organization of a single program (CBS Evening News) or to the organization of an entire service (CNN as all news).

Accepted Answer

A) format 
B) formula 
C) genre 
D) series 
E) schema 
A) format 
B) formula 
C) genre 
D) series 
E) schema

Question 20

A 24-hour major television news service is provided by

Accepted Answer

A) Lifetime. 
B) ESPN. 
C) PBS. 
D) WTBS. 
E) CNN 
A) Lifetime. 
B) ESPN. 
C) PBS. 
D) WTBS. 
E) CNN

Networks usually produce mega-sports events such as the World Series and the Super Bowl.

Most syndicated feature radio programs

The interactive capacity of the Internet allows broadcast and cable producers to better target the products they offer on their broadcast and cable channels.

Radio has further refined the process of targeting by segmentation, or defining extremely narrow subsets of the potential radio audience.

Radio programmers use the concept of a radio station format clock in scheduling.

At the local level, television stations must rely solely on their network affiliate for national and international news stories.

The most cost-efficient way of advertising television programs is

Radio stations may purchase ready-made syndicated country music selections from a(n)

This most popular informational format occurs mostly on commercial AM stations.

The primary reason soap operas and game shows are a staple of daytime television is because they

Most broadcast television network sports broadcasts are produced by

The programming strategy of repetition is used most effectively by

Upon obtaining this provision, a station gets the sole right to show a product within the buyer's own broadcast market for the term of the deal.

Programs can be classified according to several systems, including content, format, and genre.

When a new television series is created and stars characters who played secondary roles on a successful television series, the shows is commonly referred to as a

Which of the following terms best describes the way most syndicated, half-hour, off-network programs are scheduled by local television stations?

Use of "seamless," commercial-free transitions from one show to another is called stripping.

Describe the radio programming process.

The term __________ refers either to the organization of a single program (CBS Evening News) or to the organization of an entire service (CNN as all news).

A 24-hour major television news service is provided by

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters

Exam 8: Programs and Programming Basics

Networks usually produce mega-sports events such as the World Series and the Super Bowl.

Most syndicated feature radio programs

The interactive capacity of the Internet allows broadcast and cable producers to better target the products they offer on their broadcast and cable channels.

Radio has further refined the process of targeting by segmentation, or defining extremely narrow subsets of the potential radio audience.

Radio programmers use the concept of a radio station format clock in scheduling.

At the local level, television stations must rely solely on their network affiliate for national and international news stories.

The most cost-efficient way of advertising television programs is

Radio stations may purchase ready-made syndicated country music selections from a(n)

This most popular informational format occurs mostly on commercial AM stations.

The primary reason soap operas and game shows are a staple of daytime television is because they

Most broadcast television network sports broadcasts are produced by

The programming strategy of repetition is used most effectively by

Upon obtaining this provision, a station gets the sole right to show a product within the buyer's own broadcast market for the term of the deal.

Programs can be classified according to several systems, including content, format, and genre.

When a new television series is created and stars characters who played secondary roles on a successful television series, the shows is commonly referred to as a

Which of the following terms best describes the way most syndicated, half-hour, off-network programs are scheduled by local television stations?

Use of "seamless," commercial-free transitions from one show to another is called stripping.

Describe the radio programming process.

The term __________ refers either to the organization of a single program (CBS Evening News) or to the organization of an entire service (CNN as all news).

A 24-hour major television news service is provided by

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters