Question 1

Which of the following is not an issue regarding children's television?

Accepted Answer

A) Sex and violence on television. 
B) Shortage of age-specific programs. 
C) Lack of suitable role models. 
D) Cable channels specifically aimed at children. 
E) Exploitation of children by advertisers. 
A) Sex and violence on television. 
B) Shortage of age-specific programs. 
C) Lack of suitable role models. 
D) Cable channels specifically aimed at children. 
E) Exploitation of children by advertisers.

Question 2

More radio stations play __________ music than any other type of music except rock.

Accepted Answer

A) adult contemporary 
B) beautiful 
C) country 
D) contemporary hit 
E) hip-hop 
A) adult contemporary 
B) beautiful 
C) country 
D) contemporary hit 
E) hip-hop

Question 3

In the final analysis, the television industry is in the business of selling people to advertisers.

Accepted Answer

A) True 
 B)False

Question 4

Is television a "vast wasteland"? Defend your answer.

Accepted Answer

Television being a "vast wasteland" is a

Question 5

Originally intended to promote record sales, __________ are a TV genre in their own right.

Accepted Answer

A) variety programs 
B) music videos 
C) home shopping networks 
D) talk shows 
E) interactive game shows 
A) variety programs 
B) music videos 
C) home shopping networks 
D) talk shows 
E) interactive game shows

Question 6

Which type of programs do local stations like to air as off-network syndicated programs because they lend themselves to strip scheduling and effective promotion?

Accepted Answer

A) Dramatic series 
B) Game shows 
C) Situation comedies 
D) Made-for-TV movies 
E) Miniseries 
A) Dramatic series 
B) Game shows 
C) Situation comedies 
D) Made-for-TV movies 
E) Miniseries

Question 7

In 1996 the FCC directed broadcasters to meet children's television programming needs by carrying a minimum of __________ hours of children's programs weekly between 7 a.m.and 10 p.m.

Accepted Answer

A) two 
B) three 
C) four 
D) Five 
E) six 
A) two 
B) three 
C) four 
D) Five 
E) six

Question 8

An off-network syndicated program is one that has been

Accepted Answer

A) rejected by the network's regular affiliate but broadcast by another station in the same market. 
B) rejected by the network but acceptable for syndication. 
C) provided by an affiliate for playback at a later time. 
D) developed first by a local station and then moved to prime-time network status. 
E) once broadcast by a network and now offered to individual stations on a syndicated basis. 
A) rejected by the network's regular affiliate but broadcast by another station in the same market. 
B) rejected by the network but acceptable for syndication. 
C) provided by an affiliate for playback at a later time. 
D) developed first by a local station and then moved to prime-time network status. 
E) once broadcast by a network and now offered to individual stations on a syndicated basis.

Question 9

In which daypart is stripping not a common practice for broadcast television networks?

Accepted Answer

A) Early fringe 
B) Daytime 
C) Late night 
D) Prime time 
E) Access time 
A) Early fringe 
B) Daytime 
C) Late night 
D) Prime time 
E) Access time

Question 10

The addressable cable technology that threatens over-the-air delivery of sporting events is PPV.

Accepted Answer

A) True 
 B)False

Question 11

Soap opera fans usually do not mind disruption in their daytime programs for coverage of special events.

Accepted Answer

A) True 
 B)False

Question 12

The term most often used to describe the appeal of the majority of commercial programs is __________ taste.

Accepted Answer

A) bad 
B) critical 
C) high 
D) popular 
E) diverse 
A) bad 
B) critical 
C) high 
D) popular 
E) diverse

Question 13

What is the difference between the concepts of LOP and appointment television?

Accepted Answer

The concepts of LOP (Lean-Back Experienc

Question 14

Discuss current issues surrounding one of the following program types: news, sports, or children's programs.

Accepted Answer

One current issue surrounding news progr

Question 15

The term "psychographics" is used to describe the ________ of certain audiences.

Accepted Answer

A) achievement quotient 
B) lifestyle and interests 
C) physiological attributes 
D) socioeconomic status 
E) age and gender 
A) achievement quotient 
B) lifestyle and interests 
C) physiological attributes 
D) socioeconomic status 
E) age and gender

Question 16

Infotainment programs take on an aura of information but aim primarily at providing entertainment.

Accepted Answer

A) True 
 B)False

Question 17

ESPN devotes the major portion of its programs to children.

Accepted Answer

A) True 
 B)False

Question 18

Pay-cable networks schedule elaborately produced billboards of upcoming programs as filler between the end of one show and the start of the next.

Accepted Answer

A) True 
 B)False

Question 19

How do exclusive broadcast rights affect what viewers receive on television?

Accepted Answer

Exclusive broadcast rights can significa

Question 20

Describe the roles networks and local stations play in today's radio programming mix.

Accepted Answer

Networks and local stations both play im

Which of the following is not an issue regarding children's television?

More radio stations play __________ music than any other type of music except rock.

In the final analysis, the television industry is in the business of selling people to advertisers.

Is television a "vast wasteland"? Defend your answer.

Originally intended to promote record sales, __________ are a TV genre in their own right.

Which type of programs do local stations like to air as off-network syndicated programs because they lend themselves to strip scheduling and effective promotion?

In 1996 the FCC directed broadcasters to meet children's television programming needs by carrying a minimum of __________ hours of children's programs weekly between 7 a.m.and 10 p.m.

An off-network syndicated program is one that has been

In which daypart is stripping not a common practice for broadcast television networks?

The addressable cable technology that threatens over-the-air delivery of sporting events is PPV.

Soap opera fans usually do not mind disruption in their daytime programs for coverage of special events.

The term most often used to describe the appeal of the majority of commercial programs is __________ taste.

What is the difference between the concepts of LOP and appointment television?

Discuss current issues surrounding one of the following program types: news, sports, or children's programs.

The term "psychographics" is used to describe the ________ of certain audiences.

Infotainment programs take on an aura of information but aim primarily at providing entertainment.

ESPN devotes the major portion of its programs to children.

Pay-cable networks schedule elaborately produced billboards of upcoming programs as filler between the end of one show and the start of the next.

How do exclusive broadcast rights affect what viewers receive on television?

Describe the roles networks and local stations play in today's radio programming mix.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters

Exam 8: Programs and Programming Basics

Which of the following is not an issue regarding children's television?

More radio stations play __________ music than any other type of music except rock.

In the final analysis, the television industry is in the business of selling people to advertisers.

Is television a "vast wasteland"? Defend your answer.

Originally intended to promote record sales, __________ are a TV genre in their own right.

Which type of programs do local stations like to air as off-network syndicated programs because they lend themselves to strip scheduling and effective promotion?

In 1996 the FCC directed broadcasters to meet children's television programming needs by carrying a minimum of __________ hours of children's programs weekly between 7 a.m.and 10 p.m.

An off-network syndicated program is one that has been

In which daypart is stripping not a common practice for broadcast television networks?

The addressable cable technology that threatens over-the-air delivery of sporting events is PPV.

Soap opera fans usually do not mind disruption in their daytime programs for coverage of special events.

The term most often used to describe the appeal of the majority of commercial programs is __________ taste.

What is the difference between the concepts of LOP and appointment television?

Discuss current issues surrounding one of the following program types: news, sports, or children's programs.

The term "psychographics" is used to describe the ________ of certain audiences.

Infotainment programs take on an aura of information but aim primarily at providing entertainment.

ESPN devotes the major portion of its programs to children.

Pay-cable networks schedule elaborately produced billboards of upcoming programs as filler between the end of one show and the start of the next.

How do exclusive broadcast rights affect what viewers receive on television?

Describe the roles networks and local stations play in today's radio programming mix.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters