Question 1

Station announcements that promote an entire series are referred to as

Accepted Answer

A) specific. 
B) episodic. 
C) voice-overs. 
D) teasers. 
E) generic. 
A) specific. 
B) episodic. 
C) voice-overs. 
D) teasers. 
E) generic.

Question 2

Game shows and magazine-news shows that air during access time, such as Jeopardy!, Hard Copy, and Entertainment Tonight, are examples of

Accepted Answer

A) first-run syndication. 
B) off-network syndication. 
C) original licensing. 
D) fin-syn syndication. 
E) on-network syndication. 
A) first-run syndication. 
B) off-network syndication. 
C) original licensing. 
D) fin-syn syndication. 
E) on-network syndication.

Question 3

Network television programmers value sports programs primarily because

Accepted Answer

A) they target the hard-to-reach middle-class male audience. 
B) they fill the need for weekend programming. 
C) of their low cost. 
D) of their ability to entice lucrative advertising. 
E) the programs are predictable. 
A) they target the hard-to-reach middle-class male audience. 
B) they fill the need for weekend programming. 
C) of their low cost. 
D) of their ability to entice lucrative advertising. 
E) the programs are predictable.

Question 4

Describe the various classifications in programming: local, network, syndicated, format, and genre.

Accepted Answer

In programming, there are various classi

Question 5

When cable systems, television stations, and networks carry syndicated programs, they can do so indefinitely because they usually purchase all rights to the shows.

Accepted Answer

A) True 
 B)False

Question 6

Magazine and tabloid-news shows that air during access time, such as "Entertainment Tonight," are examples of off-network syndication.

Accepted Answer

A) True 
 B)False

Question 7

When a local independent station schedules situation comedies opposite an hour of network and local news programs, this is a good example of __________ programming.

Accepted Answer

A) continuity 
B) bridge 
C) counter 
D) hammock 
E) access 
A) continuity 
B) bridge 
C) counter 
D) hammock 
E) access

Question 8

Remote control devices and video recorders have made tracking audience flow more difficult.

Accepted Answer

A) True 
 B)False

Question 9

Radio networks often pay compensation to major-market affiliates, but radio syndicators usually charge for their programs.

Accepted Answer

A) True 
 B)False

Question 10

Contrast network prime-time programming with programs found in daytime, early morning, late night, and weekend time slots.

Accepted Answer

Prime-time programming on network televi

Question 11

In 1996 no top-rated morning or afternoon drive-time broadcasts were on AM stations in the nation's ten largest markets.

Accepted Answer

A) True 
 B)False

Station announcements that promote an entire series are referred to as

Game shows and magazine-news shows that air during access time, such as Jeopardy!, Hard Copy, and Entertainment Tonight, are examples of

Network television programmers value sports programs primarily because

Describe the various classifications in programming: local, network, syndicated, format, and genre.

When cable systems, television stations, and networks carry syndicated programs, they can do so indefinitely because they usually purchase all rights to the shows.

Magazine and tabloid-news shows that air during access time, such as "Entertainment Tonight," are examples of off-network syndication.

When a local independent station schedules situation comedies opposite an hour of network and local news programs, this is a good example of __________ programming.

Remote control devices and video recorders have made tracking audience flow more difficult.

Radio networks often pay compensation to major-market affiliates, but radio syndicators usually charge for their programs.

Contrast network prime-time programming with programs found in daytime, early morning, late night, and weekend time slots.

In 1996 no top-rated morning or afternoon drive-time broadcasts were on AM stations in the nation's ten largest markets.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters

Exam 8: Programs and Programming Basics

Station announcements that promote an entire series are referred to as

Game shows and magazine-news shows that air during access time, such as Jeopardy!, Hard Copy, and Entertainment Tonight, are examples of

Network television programmers value sports programs primarily because

Describe the various classifications in programming: local, network, syndicated, format, and genre.

When cable systems, television stations, and networks carry syndicated programs, they can do so indefinitely because they usually purchase all rights to the shows.

Magazine and tabloid-news shows that air during access time, such as "Entertainment Tonight," are examples of off-network syndication.

When a local independent station schedules situation comedies opposite an hour of network and local news programs, this is a good example of __________ programming.

Remote control devices and video recorders have made tracking audience flow more difficult.

Radio networks often pay compensation to major-market affiliates, but radio syndicators usually charge for their programs.

Contrast network prime-time programming with programs found in daytime, early morning, late night, and weekend time slots.

In 1996 no top-rated morning or afternoon drive-time broadcasts were on AM stations in the nation's ten largest markets.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters