Question 1

In television, access time is the hour just after a network's prime-time schedule.

Accepted Answer

A) True 
 B)False

Question 2

When a television network places four situation comedies into a two-hour time period, this is a good example of __________ programming.

Accepted Answer

A) access 
B) bridge 
C) counter 
D) strip 
E) block 
A) access 
B) bridge 
C) counter 
D) strip 
E) block

Question 3

Network exposure for programs makes them highly salable and profitable in domestic syndication markets.

Accepted Answer

A) True 
 B)False

Question 4

Outline the six-category, age-based rating system for programs.

Accepted Answer

The six-category, age-based rating syste

Question 5

Music networks such as Westwood One

Accepted Answer

A) have been replaced by radio network talk shows. 
B) offer local and regional news to their affiliates. 
C) produce programs for specific stations for an extra fee. 
D) offer programs in an "all or none" package, in a practice resembling block booking. 
E) offer numerous music formats for specialized audiences. 
A) have been replaced by radio network talk shows. 
B) offer local and regional news to their affiliates. 
C) produce programs for specific stations for an extra fee. 
D) offer programs in an "all or none" package, in a practice resembling block booking. 
E) offer numerous music formats for specialized audiences.

Question 6

Describe these scheduling strategies: counterprogramming, block programming, stripping, leading-in, leading-out, hot switching, hammocking, bridging, repetition, and stunting.

Accepted Answer

Counterprogramming is a scheduling strat

Question 7

At one time, these rules severely limited network freedom to participate in production and ownership of prime-time programs or in their domestic syndication.

Accepted Answer

A) Syndex rules 
B) First-run syndication rules 
C) Prime-time access rules 
D) Fin/syn rules 
E) Off-network rules 
A) Syndex rules 
B) First-run syndication rules 
C) Prime-time access rules 
D) Fin/syn rules 
E) Off-network rules

Question 8

In the future, more in-house production and distribution of entertainment programs will exist.

Accepted Answer

A) True 
 B)False

Question 9

The license fees charged to commercial networks by producers for the right to air a program

Accepted Answer

A) cover the full costs of production. 
B) cover all costs except the producer's fee. 
C) cover all costs except for program promotion. 
D) cover all costs except for the stars' salaries. 
E) rarely cover the full cost of production. 
A) cover the full costs of production. 
B) cover all costs except the producer's fee. 
C) cover all costs except for program promotion. 
D) cover all costs except for the stars' salaries. 
E) rarely cover the full cost of production.

Question 10

The strategy of __________ is used to choose programs that appeal to the subsets of the mass audience most likely to buy the advertisers' products.

Accepted Answer

A) parsimony principle 
B) shared use 
C) syndication 
D) targeting 
E) bartering 
A) parsimony principle 
B) shared use 
C) syndication 
D) targeting 
E) bartering

Question 11

Radio station dayparts include

Accepted Answer

A) drivetime. 
B) prime time. 
C) access time. 
D) late fringe time. 
E) early fringe time. 
A) drivetime. 
B) prime time. 
C) access time. 
D) late fringe time. 
E) early fringe time.

Question 12

Producers often use the Internet for all of the following except to

Accepted Answer

A) supplement content provided through other channels. 
B) create new content for consumers. 
C) "repurpose" existing programming. 
D) provide video programming comparable to VHF television. 
E) provide audio programming comparable to AM radio. 
A) supplement content provided through other channels. 
B) create new content for consumers. 
C) "repurpose" existing programming. 
D) provide video programming comparable to VHF television. 
E) provide audio programming comparable to AM radio.

Question 13

MTV's success includes all of the following except

Accepted Answer

A) changing the way people listen to music. 
B) the resurgence in variety programs. 
C) paying for exclusive windows for some videos. 
D) other TV programs adopting the MTV "look." 
E) rescuing the record industry from the early 1980's sales slump. 
A) changing the way people listen to music. 
B) the resurgence in variety programs. 
C) paying for exclusive windows for some videos. 
D) other TV programs adopting the MTV "look." 
E) rescuing the record industry from the early 1980's sales slump.

Question 14

Programs produced specifically for the syndication market are called

Accepted Answer

A) theatricals. 
B) local offers. 
C) first-run programs. 
D) infotainment programs. 
E) affiliate offers. 
A) theatricals. 
B) local offers. 
C) first-run programs. 
D) infotainment programs. 
E) affiliate offers.

Question 15

Many local television stations, notably those in the major markets, have extended the length of their evening newscasts because

Accepted Answer

A) news has become a popular and profitable commodity. 
B) there is more news to report. 
C) FCC regulations require longer newscasts. 
D) newscasts are less expensive to produce than other kinds of programs. 
E) they want to counter news programs offered on cable systems. 
A) news has become a popular and profitable commodity. 
B) there is more news to report. 
C) FCC regulations require longer newscasts. 
D) newscasts are less expensive to produce than other kinds of programs. 
E) they want to counter news programs offered on cable systems.

Question 16

The phrase "vast wasteland" comes from an address by __________ to the National Association of Broadcasters in 1961.

Accepted Answer

A) Freida Hennock 
B) Mark Fowler 
C) John 
D) Newton Minow 
E) Jesse Jackson 
A) Freida Hennock 
B) Mark Fowler 
C) John 
D) Newton Minow 
E) Jesse Jackson

Question 17

This scheduling strategy holds that successful programs may be scheduled anywhere because serious- minded fans will follow it.

Accepted Answer

A) LOP 
B) Clustering 
C) Appointment television 
D) Viewer inertia 
E) Grazing 
A) LOP 
B) Clustering 
C) Appointment television 
D) Viewer inertia 
E) Grazing

Question 18

The movement of viewers or listeners from one program to another is called

Accepted Answer

A) audience flow. 
B) audience scheduling. 
C) bridging. 
D) grazing. 
E) flipping. 
A) audience flow. 
B) audience scheduling. 
C) bridging. 
D) grazing. 
E) flipping.

Question 19

If a network decides to air a new program during the middle of the season and to schedule the program between two strong programs, it is using the bridging scheduling strategy.

Accepted Answer

A) True 
 B)False

Question 20

The major television networks rely primarily on __________ for news footage.

Accepted Answer

A) international sources 
B) their own staffs 
C) other networks 
D) amateur reporters 
E) local stations 
A) international sources 
B) their own staffs 
C) other networks 
D) amateur reporters 
E) local stations

In television, access time is the hour just after a network's prime-time schedule.

When a television network places four situation comedies into a two-hour time period, this is a good example of __________ programming.

Network exposure for programs makes them highly salable and profitable in domestic syndication markets.

Outline the six-category, age-based rating system for programs.

Music networks such as Westwood One

Describe these scheduling strategies: counterprogramming, block programming, stripping, leading-in, leading-out, hot switching, hammocking, bridging, repetition, and stunting.

At one time, these rules severely limited network freedom to participate in production and ownership of prime-time programs or in their domestic syndication.

In the future, more in-house production and distribution of entertainment programs will exist.

The license fees charged to commercial networks by producers for the right to air a program

The strategy of __________ is used to choose programs that appeal to the subsets of the mass audience most likely to buy the advertisers' products.

Radio station dayparts include

Producers often use the Internet for all of the following except to

MTV's success includes all of the following except

Programs produced specifically for the syndication market are called

Many local television stations, notably those in the major markets, have extended the length of their evening newscasts because

The phrase "vast wasteland" comes from an address by __________ to the National Association of Broadcasters in 1961.

This scheduling strategy holds that successful programs may be scheduled anywhere because serious- minded fans will follow it.

The movement of viewers or listeners from one program to another is called

If a network decides to air a new program during the middle of the season and to schedule the program between two strong programs, it is using the bridging scheduling strategy.

The major television networks rely primarily on __________ for news footage.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters

Exam 8: Programs and Programming Basics

In television, access time is the hour just after a network's prime-time schedule.

When a television network places four situation comedies into a two-hour time period, this is a good example of __________ programming.

Network exposure for programs makes them highly salable and profitable in domestic syndication markets.

Outline the six-category, age-based rating system for programs.

Music networks such as Westwood One

Describe these scheduling strategies: counterprogramming, block programming, stripping, leading-in, leading-out, hot switching, hammocking, bridging, repetition, and stunting.

At one time, these rules severely limited network freedom to participate in production and ownership of prime-time programs or in their domestic syndication.

In the future, more in-house production and distribution of entertainment programs will exist.

The license fees charged to commercial networks by producers for the right to air a program

The strategy of __________ is used to choose programs that appeal to the subsets of the mass audience most likely to buy the advertisers' products.

Radio station dayparts include

Producers often use the Internet for all of the following except to

MTV's success includes all of the following except

Programs produced specifically for the syndication market are called

Many local television stations, notably those in the major markets, have extended the length of their evening newscasts because

The phrase "vast wasteland" comes from an address by __________ to the National Association of Broadcasters in 1961.

This scheduling strategy holds that successful programs may be scheduled anywhere because serious- minded fans will follow it.

The movement of viewers or listeners from one program to another is called

If a network decides to air a new program during the middle of the season and to schedule the program between two strong programs, it is using the bridging scheduling strategy.

The major television networks rely primarily on __________ for news footage.

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Audience Measurement

Media Theory and Effects

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters