Exam 12: Advanced Data Analysis
Exam 1: Introduction to Marketing Research105 Questions
Exam 2: Ethics in Marketing Research109 Questions
Exam 3: Secondary Data99 Questions
Exam 4: Research Designs: Exploratory and Qualitative Research98 Questions
Exam 5: Research Designs: Descriptive and Causal Research170 Questions
Exam 6: Measurement126 Questions
Exam 7: Primary Data Collection127 Questions
Exam 8: Designing the Data-Gathering Instrument115 Questions
Exam 9: Sampling Methods and Sample Size131 Questions
Exam 10: Fielding the Data-Gathering Instrument101 Questions
Exam 11: Analyzing and Interpreting Data for Decisions98 Questions
Exam 12: Advanced Data Analysis98 Questions
Exam 13: The Research Report85 Questions
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We have hypotheses because we suspect our results will reveal some characteristic of the population under study, not because we know that they will do so.
(True/False)
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Tests for testing hypotheses about proportions include all, but
(Multiple Choice)
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If the Chi-square test shows a .01 probability for the null hypothesis, the conclusion would be that you would get these results only 10 times in a hundred occasions if the null hypothesis were true.
(True/False)
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The correlation coefficient using the Pearson product moment correlation ranges from -1 to 0.
(True/False)
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The Pearson product moment correlation is used when both of the variables to be measured are metric.
(True/False)
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An appropriate statistical test for hypotheses about frequency distributions is a chi-square.
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_____ has as its objective the identification of key descriptors on which varied predefined events will vary.
(Multiple Choice)
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_____ is used to measure the degree to which two variables are correlated or associated with each other when both of the variables are metric.
(Multiple Choice)
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The appropriate statistical test for hypotheses about means with two large samples is
(Multiple Choice)
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The actual chance that we are making a type 1 error is called the
(Multiple Choice)
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A curvilinear pattern exists when the association between the variables can be described by a curved line.
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The "r" measures the strength of an association on a -1 to +1 scale.
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When any observed difference in findings is large enough that it is unlikely to have occurred due to mere chance, it is
(Multiple Choice)
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SPSS is a statistical software program that can be used to conduct statistical tests.
(True/False)
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We assume the null hypothesis is true until evidence suggests otherwise.
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Managerial significant differences occur when observed differences are considered significant enough to influence management decisions.
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