Question 1

Nonsampling errors tend to decrease as sample size increases.

Accepted Answer

A) True 
 B)False  True

Question 2

Sampling frame errors occur when

Accepted Answer

A)  some of the elements of the population selected to be part of the sample do not respond 
B)  certain parts of the survey population are not represented or are overrepresented in the study 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed 
A)  some of the elements of the population selected to be part of the sample do not respond 
B)  certain parts of the survey population are not represented or are overrepresented in the study 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed B

Question 3

Nonresponse errors occur when some of the elements of the population selected to be part of the sample do not respond.

Accepted Answer

A) True 
 B)False  True

Question 4

In terms of personal interviews, a recruited central location test involves using an observation approach rather than a survey approach.

Accepted Answer

A) True 
 B)False

Question 5

Methods of reducing nonresponse error include all of the following except

Accepted Answer

A)  notify the respondent in advance 
B)  improve the sample frame 
C)  ensure confidentiality 
D)  use tokens or money incentives 
A)  notify the respondent in advance 
B)  improve the sample frame 
C)  ensure confidentiality 
D)  use tokens or money incentives

Question 6

Cooperation is the term that describes the personal relationship of confidence and understanding between the interviewer and the respondent.

Accepted Answer

A) True 
 B)False

Question 7

The method of survey research that intercepts shoppers in the public areas of shopping malls is called _____ intercept interviewing.

Accepted Answer

A)  mall 
B)  in-store 
C)  public 
D)  shopper 
A)  mall 
B)  in-store 
C)  public 
D)  shopper

Question 8

Sampling errors result from some non-systematic bias being introduced during the research process.

Accepted Answer

A) True 
 B)False

Question 9

It is important that the interviewer not express negativity during an interview.

Accepted Answer

A) True 
 B)False

Question 10

"May I ask you some questions?" is a good approach to an interview.

Accepted Answer

A) True 
 B)False

Question 11

If a survey is being done by telephone and the respondent initially declines, an excellent technique to obtain later cooperation is to offer the respondent the option of calling back on a toll-free number at his or her convenience.

Accepted Answer

A) True 
 B)False

Question 12

Each interview does not need to be conducted in the same manner by all interviewers.

Accepted Answer

A) True 
 B)False

Question 13

The second step in the interviewing process requires the interviewer to develop rapport with the respondent.

Accepted Answer

A) True 
 B)False

Question 14

Computer-assisted telephone interviewing systems allow for a great deal of supervision and high quality control.

Accepted Answer

A) True 
 B)False

Question 15

Accuracy of any data provided in a research project depends upon all except

Accepted Answer

A)  clearly articulated research objectives 
B)  correct design accomplished 
C)  data analyzed correctly 
D)  the length of the report 
A)  clearly articulated research objectives 
B)  correct design accomplished 
C)  data analyzed correctly 
D)  the length of the report

Question 16

The interviewer must not "lead" the respondent.

Accepted Answer

A) True 
 B)False

Question 17

Sampling frame errors consist of only noncoverage errors.

Accepted Answer

A) True 
 B)False

Question 18

____ occur when certain parts of the survey population are not represented or are overrepresented in the study.

Accepted Answer

A)  sampling frame errors 
B)  response errors 
C)  data errors 
D)  interviewer errors 
A)  sampling frame errors 
B)  response errors 
C)  data errors 
D)  interviewer errors

Question 19

An important part of preparing the personnel for a specific study is to ensure they are thoroughly briefed on the specific aspects of the questionnaire that will be administered.

Accepted Answer

A) True 
 B)False

Question 20

Nonresponse errors occur when

Accepted Answer

A)  some of the elements of the population selected to be part of the sample do not respond 
B)  certain parts of the survey population are not represented or are overrepresented in the study 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed 
A)  some of the elements of the population selected to be part of the sample do not respond 
B)  certain parts of the survey population are not represented or are overrepresented in the study 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed

Nonsampling errors tend to decrease as sample size increases.

Sampling frame errors occur when

Nonresponse errors occur when some of the elements of the population selected to be part of the sample do not respond.

In terms of personal interviews, a recruited central location test involves using an observation approach rather than a survey approach.

Methods of reducing nonresponse error include all of the following except

Cooperation is the term that describes the personal relationship of confidence and understanding between the interviewer and the respondent.

The method of survey research that intercepts shoppers in the public areas of shopping malls is called _____ intercept interviewing.

Sampling errors result from some non-systematic bias being introduced during the research process.

It is important that the interviewer not express negativity during an interview.

"May I ask you some questions?" is a good approach to an interview.

If a survey is being done by telephone and the respondent initially declines, an excellent technique to obtain later cooperation is to offer the respondent the option of calling back on a toll-free number at his or her convenience.

Each interview does not need to be conducted in the same manner by all interviewers.

The second step in the interviewing process requires the interviewer to develop rapport with the respondent.

Computer-assisted telephone interviewing systems allow for a great deal of supervision and high quality control.

Accuracy of any data provided in a research project depends upon all except

The interviewer must not "lead" the respondent.

Sampling frame errors consist of only noncoverage errors.

____ occur when certain parts of the survey population are not represented or are overrepresented in the study.

An important part of preparing the personnel for a specific study is to ensure they are thoroughly briefed on the specific aspects of the questionnaire that will be administered.

Nonresponse errors occur when

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters

Exam 10: Fielding the Data-Gathering Instrument

Nonsampling errors tend to decrease as sample size increases.

Sampling frame errors occur when

Nonresponse errors occur when some of the elements of the population selected to be part of the sample do not respond.

In terms of personal interviews, a recruited central location test involves using an observation approach rather than a survey approach.

Methods of reducing nonresponse error include all of the following except

Cooperation is the term that describes the personal relationship of confidence and understanding between the interviewer and the respondent.

The method of survey research that intercepts shoppers in the public areas of shopping malls is called _____ intercept interviewing.

Sampling errors result from some non-systematic bias being introduced during the research process.

It is important that the interviewer not express negativity during an interview.

"May I ask you some questions?" is a good approach to an interview.

If a survey is being done by telephone and the respondent initially declines, an excellent technique to obtain later cooperation is to offer the respondent the option of calling back on a toll-free number at his or her convenience.

Each interview does not need to be conducted in the same manner by all interviewers.

The second step in the interviewing process requires the interviewer to develop rapport with the respondent.

Computer-assisted telephone interviewing systems allow for a great deal of supervision and high quality control.

Accuracy of any data provided in a research project depends upon all except

The interviewer must not "lead" the respondent.

Sampling frame errors consist of only noncoverage errors.

____ occur when certain parts of the survey population are not represented or are overrepresented in the study.

An important part of preparing the personnel for a specific study is to ensure they are thoroughly briefed on the specific aspects of the questionnaire that will be administered.

Nonresponse errors occur when

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters