Question 1

The Pearson product moment correlation is used to measure the correlation of

Accepted Answer

A)  nominal data 
B)  ordinal data 
C)  interval or ratio data 
D)  ordinal or interval 
A)  nominal data 
B)  ordinal data 
C)  interval or ratio data 
D)  ordinal or interval

Question 2

A linear pattern exists when a straight line can be drawn to describe the relationship between the variables.

Accepted Answer

A) True 
 B)False

Question 3

When testing a hypothesis in any particular study, the researcher can make

Accepted Answer

A)  only a type 1 error 
B)  only a type 2 error 
C)  both a type 1 and 2 error at the same time 
D)  only a type 1 or a type 2 error, but not both 
A)  only a type 1 error 
B)  only a type 2 error 
C)  both a type 1 and 2 error at the same time 
D)  only a type 1 or a type 2 error, but not both

Question 4

In setting the level of significance if costs associated with type 1 error are

Accepted Answer

A)  high and a type 2 error is not costly set the level of significance very low 
B)  high and a type 2 error is not costly set the level of significance very high 
C)  not very high and a type 2 error is costly set the level of significance very low 
D)  not very high and a type 2 error is not costly set the level of significance much higher 
A)  high and a type 2 error is not costly set the level of significance very low 
B)  high and a type 2 error is not costly set the level of significance very high 
C)  not very high and a type 2 error is costly set the level of significance very low 
D)  not very high and a type 2 error is not costly set the level of significance much higher

Question 5

Multidimensional scaling addresses the problem of identifying the dimensions upon which customers perceive or evaluate phenomena.

Accepted Answer

A) True 
 B)False

Question 6

_____ is used to measure the degree to which two variables are correlated or associated with each other when both are ordinally related.

Accepted Answer

A)  Pearson product moment correlation 
B)  Spearman rank-order correlation 
C)  Chi-square 
D)  Multiple regression 
A)  Pearson product moment correlation 
B)  Spearman rank-order correlation 
C)  Chi-square 
D)  Multiple regression

Question 7

Which statement below is true?

Accepted Answer

A)  only the null hypothesis can be true 
B)  only the alternative hypothesis can be true 
C)  both the null and alternative hypotheses can be true at the same time 
D)  only the null or the alternative hypothesis can be true 
A)  only the null hypothesis can be true 
B)  only the alternative hypothesis can be true 
C)  both the null and alternative hypotheses can be true at the same time 
D)  only the null or the alternative hypothesis can be true

Question 8

The Spearman rank order correlation is used to measure the correlation of

Accepted Answer

A)  nominal data 
B)  ordinal data 
C)  interval or ratio data 
D)  ordinal or interval 
A)  nominal data 
B)  ordinal data 
C)  interval or ratio data 
D)  ordinal or interval

Question 9

An appropriate statistical test for hypotheses about means with one small sample is a t-test.

Accepted Answer

A) True 
 B)False

Question 10

Multivariate analysis simultaneously analyzes multiple measurements of attitudes, attributes, or behavior.

Accepted Answer

A) True 
 B)False

Question 11

Canonical correlation allows for the establishment of a predictive model that can simultaneously forecast or explain several phenomena based on an understanding of their correlates.

Accepted Answer

A) True 
 B)False

Question 12

Marketing research is conducted to help reduce the uncertainty in decision making.

Accepted Answer

A) True 
 B)False

Question 13

If both Type 1 and Type 2 errors are costly, set the level of significance very low and increase the sample size.

Accepted Answer

A) True 
 B)False

Question 14

The appropriate statistical test for hypotheses about frequency distributions with two or more subgroups and nominal data is

Accepted Answer

A)  chi-square 
B)  Z-test 
C)  t-test 
D)  ANOVA 
A)  chi-square 
B)  Z-test 
C)  t-test 
D)  ANOVA

Question 15

Statistically significant differences are significant enough to influence management decisions.

Accepted Answer

A) True 
 B)False

Question 16

Hypotheses are speculations regarding specific findings of the research, therefore they are not useful.

Accepted Answer

A) True 
 B)False

Question 17

The null and alternative hypotheses are competing hypotheses, therefore, only one can be true.

Accepted Answer

A) True 
 B)False

Question 18

Chi-square tests are used when conducting hypothesis test for interval scaled variables.

Accepted Answer

A) True 
 B)False

Question 19

The _____ hypothesis is stated in terms that indicate you expect to find no difference or no effect.

Accepted Answer

A)  alternative 
B)  null 
A)  alternative 
B)  null

Question 20

The association between two variables is very strong when the correlation coefficient is greater than .80.

Accepted Answer

A) True 
 B)False

The Pearson product moment correlation is used to measure the correlation of

A linear pattern exists when a straight line can be drawn to describe the relationship between the variables.

When testing a hypothesis in any particular study, the researcher can make

In setting the level of significance if costs associated with type 1 error are

Multidimensional scaling addresses the problem of identifying the dimensions upon which customers perceive or evaluate phenomena.

_____ is used to measure the degree to which two variables are correlated or associated with each other when both are ordinally related.

Which statement below is true?

The Spearman rank order correlation is used to measure the correlation of

An appropriate statistical test for hypotheses about means with one small sample is a t-test.

Multivariate analysis simultaneously analyzes multiple measurements of attitudes, attributes, or behavior.

Canonical correlation allows for the establishment of a predictive model that can simultaneously forecast or explain several phenomena based on an understanding of their correlates.

Marketing research is conducted to help reduce the uncertainty in decision making.

If both Type 1 and Type 2 errors are costly, set the level of significance very low and increase the sample size.

The appropriate statistical test for hypotheses about frequency distributions with two or more subgroups and nominal data is

Statistically significant differences are significant enough to influence management decisions.

Hypotheses are speculations regarding specific findings of the research, therefore they are not useful.

The null and alternative hypotheses are competing hypotheses, therefore, only one can be true.

Chi-square tests are used when conducting hypothesis test for interval scaled variables.

The _____ hypothesis is stated in terms that indicate you expect to find no difference or no effect.

The association between two variables is very strong when the correlation coefficient is greater than .80.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

The Research Report

Filters

Exam 12: Advanced Data Analysis

The Pearson product moment correlation is used to measure the correlation of

A linear pattern exists when a straight line can be drawn to describe the relationship between the variables.

When testing a hypothesis in any particular study, the researcher can make

In setting the level of significance if costs associated with type 1 error are

Multidimensional scaling addresses the problem of identifying the dimensions upon which customers perceive or evaluate phenomena.

_____ is used to measure the degree to which two variables are correlated or associated with each other when both are ordinally related.

Which statement below is true?

The Spearman rank order correlation is used to measure the correlation of

An appropriate statistical test for hypotheses about means with one small sample is a t-test.

Multivariate analysis simultaneously analyzes multiple measurements of attitudes, attributes, or behavior.

Canonical correlation allows for the establishment of a predictive model that can simultaneously forecast or explain several phenomena based on an understanding of their correlates.

Marketing research is conducted to help reduce the uncertainty in decision making.

If both Type 1 and Type 2 errors are costly, set the level of significance very low and increase the sample size.

The appropriate statistical test for hypotheses about frequency distributions with two or more subgroups and nominal data is

Statistically significant differences are significant enough to influence management decisions.

Hypotheses are speculations regarding specific findings of the research, therefore they are not useful.

The null and alternative hypotheses are competing hypotheses, therefore, only one can be true.

Chi-square tests are used when conducting hypothesis test for interval scaled variables.

The _____ hypothesis is stated in terms that indicate you expect to find no difference or no effect.

The association between two variables is very strong when the correlation coefficient is greater than .80.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

The Research Report

Filters