Question 1

Linear association means

Accepted Answer

A)  there is no discernable direction to the association between the two variables 
B)  there is a general direction to the association between the two variables 
C)  the association between the variables can be described by a curved line 
D)  a straight line can be drawn to describe the association between the two variables 
A)  there is no discernable direction to the association between the two variables 
B)  there is a general direction to the association between the two variables 
C)  the association between the variables can be described by a curved line 
D)  a straight line can be drawn to describe the association between the two variables

Question 2

Tests for testing hypotheses about frequency distributions include all, but

Accepted Answer

A)  Chi-square 
B)  Kolmogorow-Smirnow 
C)  T-test for one mean 
A)  Chi-square 
B)  Kolmogorow-Smirnow 
C)  T-test for one mean

Question 3

Statistics is not a useful tool to help managers better understand the significance of marketplace characteristics.

Accepted Answer

A) True 
 B)False

Question 4

Multiple regression is an example of bivariate analysis.

Accepted Answer

A) True 
 B)False

Question 5

Bivariate measures of association include all of the following except

Accepted Answer

A)  Pearson product moment correlation 
B)  Spearman's rank-order correlation 
C)  Chi-square 
D)  Multiple regression 
A)  Pearson product moment correlation 
B)  Spearman's rank-order correlation 
C)  Chi-square 
D)  Multiple regression

Question 6

The alternative hypothesis states that you expect to find a difference or effect.

Accepted Answer

A) True 
 B)False

Question 7

Nonmonotonic pattern means that there is a general direction to the association between the two variables.

Accepted Answer

A) True 
 B)False

Question 8

Monotonic pattern means that there is no discernable direction to the association between the two variables.

Accepted Answer

A) True 
 B)False

Question 9

Multidimensional scaling techniques result in perceptional maps that describe the positioning of companies or brands that are compared relative to the position they occupy in the minds of customers according to key attributes.

Accepted Answer

A) True 
 B)False

Question 10

An appropriate statistical test for hypotheses about means with three or more subgroups or samples is a one-way ANOVA.

Accepted Answer

A) True 
 B)False

Question 11

Factor analysis is a method for determining the number and nature of underlying constructs or variables among a larger set of measures.

Accepted Answer

A) True 
 B)False

Question 12

Multivariate techniques include all of the following except

Accepted Answer

A)  Multiple regression 
B)  Multiple discriminate analysis 
C)  Canonical correlation 
D)  chi-square 
A)  Multiple regression 
B)  Multiple discriminate analysis 
C)  Canonical correlation 
D)  chi-square

Question 13

If both type 1 and type 2 errors are costly,

Accepted Answer

A)  set the level of significance very high and increase the sample size 
B)  set the level of significance very high and decrease the sample size 
C)  set the level of significance very low and increase the sample size 
D)  set the level of significance very low and decrease the sample size 
A)  set the level of significance very high and increase the sample size 
B)  set the level of significance very high and decrease the sample size 
C)  set the level of significance very low and increase the sample size 
D)  set the level of significance very low and decrease the sample size

Question 14

Multivariate techniques include all of the following except

Accepted Answer

A)  Multidimensional scaling 
B)  Factor analysis 
C)  Spearman rank-order correlation 
D)  cluster analysis 
A)  Multidimensional scaling 
B)  Factor analysis 
C)  Spearman rank-order correlation 
D)  cluster analysis

Question 15

_____ allows for the establishment of a predictive model that can simultaneously forecast or explain several phenomena based on an understanding of their correlates.

Accepted Answer

A)  Multiple regression 
B)  Multiple discriminate analysis 
C)  Canonical correlation 
D)  Factor analysis 
A)  Multiple regression 
B)  Multiple discriminate analysis 
C)  Canonical correlation 
D)  Factor analysis

Question 16

The association between two variables can be graphically described in all of the following ways except

Accepted Answer

A)  nonmonotonic 
B)  monotonic 
C)  curvilinear 
D)  geometric 
A)  nonmonotonic 
B)  monotonic 
C)  curvilinear 
D)  geometric

Question 17

The appropriate statistical test for hypotheses about proportions with one large sample is

Accepted Answer

A)  chi-square 
B)  Z-test 
C)  t-test 
D)  ANOVA 
A)  chi-square 
B)  Z-test 
C)  t-test 
D)  ANOVA

Question 18

In using the Pearson product moment correlation, a correlation greater than 0.80 would indicate a ____ correlation.

Accepted Answer

A)  very strong 
B)  moderate to strong 
C)  weak to moderate 
D)  weak 
A)  very strong 
B)  moderate to strong 
C)  weak to moderate 
D)  weak

Linear association means

Tests for testing hypotheses about frequency distributions include all, but

Statistics is not a useful tool to help managers better understand the significance of marketplace characteristics.

Multiple regression is an example of bivariate analysis.

Bivariate measures of association include all of the following except

The alternative hypothesis states that you expect to find a difference or effect.

Nonmonotonic pattern means that there is a general direction to the association between the two variables.

Monotonic pattern means that there is no discernable direction to the association between the two variables.

Multidimensional scaling techniques result in perceptional maps that describe the positioning of companies or brands that are compared relative to the position they occupy in the minds of customers according to key attributes.

An appropriate statistical test for hypotheses about means with three or more subgroups or samples is a one-way ANOVA.

Factor analysis is a method for determining the number and nature of underlying constructs or variables among a larger set of measures.

Multivariate techniques include all of the following except

If both type 1 and type 2 errors are costly,

Multivariate techniques include all of the following except

_____ allows for the establishment of a predictive model that can simultaneously forecast or explain several phenomena based on an understanding of their correlates.

The association between two variables can be graphically described in all of the following ways except

The appropriate statistical test for hypotheses about proportions with one large sample is

In using the Pearson product moment correlation, a correlation greater than 0.80 would indicate a ____ correlation.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

The Research Report

Filters

Exam 12: Advanced Data Analysis

Linear association means

Tests for testing hypotheses about frequency distributions include all, but

Statistics is not a useful tool to help managers better understand the significance of marketplace characteristics.

Multiple regression is an example of bivariate analysis.

Bivariate measures of association include all of the following except

The alternative hypothesis states that you expect to find a difference or effect.

Nonmonotonic pattern means that there is a general direction to the association between the two variables.

Monotonic pattern means that there is no discernable direction to the association between the two variables.

Multidimensional scaling techniques result in perceptional maps that describe the positioning of companies or brands that are compared relative to the position they occupy in the minds of customers according to key attributes.

An appropriate statistical test for hypotheses about means with three or more subgroups or samples is a one-way ANOVA.

Factor analysis is a method for determining the number and nature of underlying constructs or variables among a larger set of measures.

Multivariate techniques include all of the following except

If both type 1 and type 2 errors are costly,

Multivariate techniques include all of the following except

_____ allows for the establishment of a predictive model that can simultaneously forecast or explain several phenomena based on an understanding of their correlates.

The association between two variables can be graphically described in all of the following ways except

The appropriate statistical test for hypotheses about proportions with one large sample is

In using the Pearson product moment correlation, a correlation greater than 0.80 would indicate a ____ correlation.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

The Research Report

Filters