Question 1

Advantages of Internet focus groups include all of the following except

Accepted Answer

A)  accuracy of participation 
B)  speed of recruitment 
C)  savings in travel costs 
D)  anonymity of responses 
A)  accuracy of participation 
B)  speed of recruitment 
C)  savings in travel costs 
D)  anonymity of responses A

Question 2

The disadvantages of the communication method are not present with the observation method.

Accepted Answer

A) True 
 B)False  True

Question 3

The disadvantages of the communication method of collecting primary data include versatility, speed, and cost.

Accepted Answer

A) True 
 B)False  False

Question 4

Sources of primary data include the organization itself, the environment, the Internet, and the distribution channel.

Accepted Answer

A) True 
 B)False

Question 5

The advantage of using an interviewer to ask questions of a respondent using a WATS line is the ability to ask open-ended questions and answer respondent questions.

Accepted Answer

A) True 
 B)False

Question 6

Sources of primary data include the organization itself, the environment, and the distribution channel.

Accepted Answer

A) True 
 B)False

Question 7

An example of demographic and socioeconomic data on a survey is

Accepted Answer

A)  asking individuals to indicate their income 
B)  asking individuals to indicate their feelings about a particular brand of toothpaste 
C)  asking individuals to indicate how many hours a week they watch television 
D)  asking individuals to indicate how likely they are to purchase a particular stereo brand 
A)  asking individuals to indicate their income 
B)  asking individuals to indicate their feelings about a particular brand of toothpaste 
C)  asking individuals to indicate how many hours a week they watch television 
D)  asking individuals to indicate how likely they are to purchase a particular stereo brand

Question 8

Communication includes various indirect approaches of asking questions of respondents by impersonal interviews, telephone surveys, or email questionnaires.

Accepted Answer

A) True 
 B)False

Question 9

The relatively unstructured approach of focus groups permits a free exchange of ideas, feelings, and experiences to emerge around the topics introduced by the moderator.

Accepted Answer

A) True 
 B)False

Question 10

The standard reasons for conducting focus groups include all of the following except

Accepted Answer

A)  idea generation 
B)  reveal consumers' needs, perceptions, and attitudes 
C)  help in structuring questionnaires 
D)  determine what percentage of consumers have a particular interest or opinion 
A)  idea generation 
B)  reveal consumers' needs, perceptions, and attitudes 
C)  help in structuring questionnaires 
D)  determine what percentage of consumers have a particular interest or opinion

Question 11

Attitudes are a common object of measurement for marketing research because

Accepted Answer

A)  they are an important source of secondary data 
B)  their descriptions help marketers profile target market members 
C)  they are precursors of behavior and help explain why people act as they do 
D)  they explain demographic and socioeconomic data 
A)  they are an important source of secondary data 
B)  their descriptions help marketers profile target market members 
C)  they are precursors of behavior and help explain why people act as they do 
D)  they explain demographic and socioeconomic data

Question 12

All of the following are disadvantages of the communication method of collecting data except

Accepted Answer

A)  lack of cooperation on the part of the research subject 
B)  bias in the subjects response 
C)  ability to cover a wide spectrum of types of primary data 
D)  respondents inventing answers 
A)  lack of cooperation on the part of the research subject 
B)  bias in the subjects response 
C)  ability to cover a wide spectrum of types of primary data 
D)  respondents inventing answers

Question 13

Personal interviews are the most productive, accurate, comprehensive, controlled, and versatile types of communication.

Accepted Answer

A) True 
 B)False

Question 14

Intentions consist of inner states that direct our behavior toward a goal.

Accepted Answer

A) True 
 B)False

Question 15

Communication includes various direct approaches of asking questions of respondents by personal interviews, telephone surveys, or mail questionnaires.

Accepted Answer

A) True 
 B)False

Question 16

A primary advantage of using personal interviewing to collect data is it prevents interviewer bias.

Accepted Answer

A) True 
 B)False

Question 17

Psychographics and lifestyle data are sometimes referred to as ALO (activities, love interests, and opinions)

Accepted Answer

A) True 
 B)False

Question 18

Terms that can be used to describe "motivations" include all of the following except

Accepted Answer

A)  behaviors 
B)  urges 
C)  drives 
D)  impulses 
A)  behaviors 
B)  urges 
C)  drives 
D)  impulses

Question 19

CATI stands for computer-assisted telephone interviewing.

Accepted Answer

A) True 
 B)False

Question 20

A primary advantage of using personal interviewing to collect data is the sampling can be done in a very representative way.

Accepted Answer

A) True 
 B)False

Advantages of Internet focus groups include all of the following except

The disadvantages of the communication method are not present with the observation method.

The disadvantages of the communication method of collecting primary data include versatility, speed, and cost.

Sources of primary data include the organization itself, the environment, the Internet, and the distribution channel.

The advantage of using an interviewer to ask questions of a respondent using a WATS line is the ability to ask open-ended questions and answer respondent questions.

Sources of primary data include the organization itself, the environment, and the distribution channel.

An example of demographic and socioeconomic data on a survey is

Communication includes various indirect approaches of asking questions of respondents by impersonal interviews, telephone surveys, or email questionnaires.

The relatively unstructured approach of focus groups permits a free exchange of ideas, feelings, and experiences to emerge around the topics introduced by the moderator.

The standard reasons for conducting focus groups include all of the following except

Attitudes are a common object of measurement for marketing research because

All of the following are disadvantages of the communication method of collecting data except

Personal interviews are the most productive, accurate, comprehensive, controlled, and versatile types of communication.

Intentions consist of inner states that direct our behavior toward a goal.

Communication includes various direct approaches of asking questions of respondents by personal interviews, telephone surveys, or mail questionnaires.

A primary advantage of using personal interviewing to collect data is it prevents interviewer bias.

Psychographics and lifestyle data are sometimes referred to as ALO (activities, love interests, and opinions)

Terms that can be used to describe "motivations" include all of the following except

CATI stands for computer-assisted telephone interviewing.

A primary advantage of using personal interviewing to collect data is the sampling can be done in a very representative way.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters

Exam 7: Primary Data Collection

Advantages of Internet focus groups include all of the following except

The disadvantages of the communication method are not present with the observation method.

The disadvantages of the communication method of collecting primary data include versatility, speed, and cost.

Sources of primary data include the organization itself, the environment, the Internet, and the distribution channel.

The advantage of using an interviewer to ask questions of a respondent using a WATS line is the ability to ask open-ended questions and answer respondent questions.

Sources of primary data include the organization itself, the environment, and the distribution channel.

An example of demographic and socioeconomic data on a survey is

Communication includes various indirect approaches of asking questions of respondents by impersonal interviews, telephone surveys, or email questionnaires.

The relatively unstructured approach of focus groups permits a free exchange of ideas, feelings, and experiences to emerge around the topics introduced by the moderator.

The standard reasons for conducting focus groups include all of the following except

Attitudes are a common object of measurement for marketing research because

All of the following are disadvantages of the communication method of collecting data except

Personal interviews are the most productive, accurate, comprehensive, controlled, and versatile types of communication.

Intentions consist of inner states that direct our behavior toward a goal.

Communication includes various direct approaches of asking questions of respondents by personal interviews, telephone surveys, or mail questionnaires.

A primary advantage of using personal interviewing to collect data is it prevents interviewer bias.

Psychographics and lifestyle data are sometimes referred to as ALO (activities, love interests, and opinions)

Terms that can be used to describe "motivations" include all of the following except

CATI stands for computer-assisted telephone interviewing.

A primary advantage of using personal interviewing to collect data is the sampling can be done in a very representative way.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters