Exam 11: Analyzing and Interpreting Data for Decisions

The measures of interval data include the mode, mean, and median.

Cross-tabulation examines one variable "crossed" by one or more other variables.

It is standard operating procedure for marketing research firms using phone or personal interviewers to push for responses other than ""do not know"" or ""no opinion"".

The chi-square statistical test will reveal whether the differences noted in the table are real or could be merely due to chance.

When multiple pieces of information are combined, some important implications can be drawn.

Each of the numbers listed in a table represents a "data bit."

The measures of interval data include only the mode and the median.

The chi-square statistics will inform the analyst if the statistically significant relationship is spurious or not.

An 18-point banner means any combination of column headings and row titles that total 18 can be used.

Cross-tabulation examines only one variable.

Causal relationships cannot be determined from cross-tabulated data.

For ratio data, the measure(s) of central tendency and dispersion that can be computed is(are)

A plan of data analysis consists of all of the following except

Referring only to percentages when the base of their computation is very small provides adequate information.

It is customary to have the banner headings consist of dependent variables.

The measures of ratio data include geometric and harmonic means.

The mean is:

Which of the following represents the correct sequence of data analysis outcomes?

It is possible to set up three-way cross-tabulations.

The ____ is the response that separates the top half of the response frequencies from the bottom half.