Question 1

The median represents the degree of spread of responses among the response categories.

Accepted Answer

A) True 
 B)False

Question 2

Standard deviation can be used for both ratio and interval data analysis.

Accepted Answer

A) True 
 B)False

Question 3

The use of statistical tests decreases the need for use of theory, predetermined hypotheses, and common sense.

Accepted Answer

A) True 
 B)False

Question 4

The output of the data analysis process should always lead to better decision making.

Accepted Answer

A) True 
 B)False

Question 5

Percents cannot be averaged unless the percentage is weighted by the size of the sample responding to the question.

Accepted Answer

A) True 
 B)False

Question 6

If 100 out of 1000 users of brand A were medium users (i.e., 10%), and 200 respondents out of 400 users of brand B were medium users (i.e., 50%), the average number of medium users for brands A and B would be

Accepted Answer

A)  0.214 
B)  0.3 
C)  0.375 
D)  0.6 
A)  0.214 
B)  0.3 
C)  0.375 
D)  0.6

Question 7

Which of the following statements is true? If only a portion of the respondents answered a specific question, the frequency distribution (percentage) of the responses for that question is best computed as

Accepted Answer

A)  100 percent of all respondents regardless of whether or not they answered the question 
B)  100 percent of those respondents who did answer the question 
C)  the average number of respondents 
D)  the geometric mean of the responses 
A)  100 percent of all respondents regardless of whether or not they answered the question 
B)  100 percent of those respondents who did answer the question 
C)  the average number of respondents 
D)  the geometric mean of the responses

Question 8

The mode is:

Accepted Answer

A)  the average of the responses computed by summing all responses and dividing by the number of responses 
B)  the response that separates the top half of response frequencies from the bottom half 
C)  the most frequently occurring response 
D)  the arithmetic mean of the responses 
A)  the average of the responses computed by summing all responses and dividing by the number of responses 
B)  the response that separates the top half of response frequencies from the bottom half 
C)  the most frequently occurring response 
D)  the arithmetic mean of the responses

Question 9

For ordinal data, the measure(s) of central tendency and dispersion that can be computed is(are)

Accepted Answer

A)  mode, median, mean, standard deviation 
B)  mode, median 
C)  mode, median, mean, standard deviation, geometric and harmonic mean 
D)  mode 
A)  mode, median, mean, standard deviation 
B)  mode, median 
C)  mode, median, mean, standard deviation, geometric and harmonic mean 
D)  mode

Question 10

The median is:

Accepted Answer

A)  the average of the responses computed by summing all responses and dividing by the number of responses 
B)  the response that separates the top half of response frequencies from the bottom half 
C)  the most frequently occurring response 
D)  the arithmetic mean of the responses 
A)  the average of the responses computed by summing all responses and dividing by the number of responses 
B)  the response that separates the top half of response frequencies from the bottom half 
C)  the most frequently occurring response 
D)  the arithmetic mean of the responses

Question 11

Mode is the measure of central tendency used with nominal data.

Accepted Answer

A) True 
 B)False

Question 12

The mode is the most frequently occurring response.

Accepted Answer

A) True 
 B)False

Question 13

We usually think of a cross-tabulation table as looking at

Accepted Answer

A)  four or more variables 
B)  only two variables simultaneously 
C)  two or three variables simultaneously 
D)  two or three variables separately 
A)  four or more variables 
B)  only two variables simultaneously 
C)  two or three variables simultaneously 
D)  two or three variables separately

Question 14

Dealing with "don't know" or "no opinion" responses is a matter of analyst judgment.

Accepted Answer

A) True 
 B)False

Question 15

The mean is the most frequently occurring response.

Accepted Answer

A) True 
 B)False

Question 16

The use of statistical tests increased the need for use of theory, predetermined hypotheses, and common sense.

Accepted Answer

A) True 
 B)False

Question 17

Data bits are combined into pieces of information, which are combined into implications, which suggest decision alternatives, which lead to decisions.

Accepted Answer

A) True 
 B)False

Question 18

Percents can be averaged without the percentage being weighted by the size of the sample responding to the question.

Accepted Answer

A) True 
 B)False

Question 19

The output of the data analysis process does not lead to better decision making.

Accepted Answer

A) True 
 B)False

Question 20

Causal relationships can be determined from cross-tabulated data.

Accepted Answer

A) True 
 B)False

The median represents the degree of spread of responses among the response categories.

Standard deviation can be used for both ratio and interval data analysis.

The use of statistical tests decreases the need for use of theory, predetermined hypotheses, and common sense.

The output of the data analysis process should always lead to better decision making.

Percents cannot be averaged unless the percentage is weighted by the size of the sample responding to the question.

If 100 out of 1000 users of brand A were medium users (i.e., 10%), and 200 respondents out of 400 users of brand B were medium users (i.e., 50%), the average number of medium users for brands A and B would be

Which of the following statements is true? If only a portion of the respondents answered a specific question, the frequency distribution (percentage) of the responses for that question is best computed as

The mode is:

For ordinal data, the measure(s) of central tendency and dispersion that can be computed is(are)

The median is:

Mode is the measure of central tendency used with nominal data.

The mode is the most frequently occurring response.

We usually think of a cross-tabulation table as looking at

Dealing with "don't know" or "no opinion" responses is a matter of analyst judgment.

The mean is the most frequently occurring response.

The use of statistical tests increased the need for use of theory, predetermined hypotheses, and common sense.

Data bits are combined into pieces of information, which are combined into implications, which suggest decision alternatives, which lead to decisions.

Percents can be averaged without the percentage being weighted by the size of the sample responding to the question.

The output of the data analysis process does not lead to better decision making.

Causal relationships can be determined from cross-tabulated data.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Advanced Data Analysis

The Research Report

Filters

Exam 11: Analyzing and Interpreting Data for Decisions

The median represents the degree of spread of responses among the response categories.

Standard deviation can be used for both ratio and interval data analysis.

The use of statistical tests decreases the need for use of theory, predetermined hypotheses, and common sense.

The output of the data analysis process should always lead to better decision making.

Percents cannot be averaged unless the percentage is weighted by the size of the sample responding to the question.

If 100 out of 1000 users of brand A were medium users (i.e., 10%), and 200 respondents out of 400 users of brand B were medium users (i.e., 50%), the average number of medium users for brands A and B would be

Which of the following statements is true? If only a portion of the respondents answered a specific question, the frequency distribution (percentage) of the responses for that question is best computed as

The mode is:

For ordinal data, the measure(s) of central tendency and dispersion that can be computed is(are)

The median is:

Mode is the measure of central tendency used with nominal data.

The mode is the most frequently occurring response.

We usually think of a cross-tabulation table as looking at

Dealing with "don't know" or "no opinion" responses is a matter of analyst judgment.

The mean is the most frequently occurring response.

The use of statistical tests increased the need for use of theory, predetermined hypotheses, and common sense.

Data bits are combined into pieces of information, which are combined into implications, which suggest decision alternatives, which lead to decisions.

Percents can be averaged without the percentage being weighted by the size of the sample responding to the question.

The output of the data analysis process does not lead to better decision making.

Causal relationships can be determined from cross-tabulated data.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Fielding the Data-Gathering Instrument

Advanced Data Analysis

The Research Report

Filters