Exam 11: Analyzing and Interpreting Data for Decisions
Exam 1: Introduction to Marketing Research105 Questions
Exam 2: Ethics in Marketing Research109 Questions
Exam 3: Secondary Data99 Questions
Exam 4: Research Designs: Exploratory and Qualitative Research98 Questions
Exam 5: Research Designs: Descriptive and Causal Research170 Questions
Exam 6: Measurement126 Questions
Exam 7: Primary Data Collection127 Questions
Exam 8: Designing the Data-Gathering Instrument115 Questions
Exam 9: Sampling Methods and Sample Size131 Questions
Exam 10: Fielding the Data-Gathering Instrument101 Questions
Exam 11: Analyzing and Interpreting Data for Decisions98 Questions
Exam 12: Advanced Data Analysis98 Questions
Exam 13: The Research Report85 Questions
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The ""do not know"" or ""no opinion"" responses will almost always be underrepresented in the final data.
(True/False)
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Which of the following is (are) a useful measure(s) of central tendency when the data are ordinal?
(Multiple Choice)
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To use a chi-square test to examine cross-tabulated data, the
(Multiple Choice)
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There is no single procedure or tool of data analysis that will avoid all erroneous conclusions.
(True/False)
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The same analysis and observation of objective data may be subject to multiple interpretations.
(True/False)
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In reporting two-way cross tabulation, evidence of a positive relationship between variables
(Multiple Choice)
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The most important appeal of banners is that they allow for looking at survey questions crossed by the most important variables.
(True/False)
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The ____ is the average of the responses computed by summing all responses and dividing by the number of responses.
(Multiple Choice)
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The ""do not know"" or ""no opinion"" responses will almost always be overrepresented in the final data
(True/False)
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Frequency distributions can be applied to nominal, ordinal, and interval data, but not ratio data.
(True/False)
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Evidence of a positive relationship between variables provides evidence that the variables should be thought of as causally related.
(True/False)
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The standard deviation tells us the range of answers that includes approximately 70% of the sampled respondents.
(True/False)
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The mode is the response that separates the top half of response frequencies from the bottom half.
(True/False)
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For interval data, the measure(s) of central tendency and dispersion that can be computed is(are)
(Multiple Choice)
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The standard deviation for the responses helps assess the mean's ability to accurately reflect the sample respondents' responses.
(True/False)
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Crossing every survey question with all the variables is useful in data analysis situations.
(True/False)
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