Question 1

In-store intercepts are not used to personally interview survey respondents.

Accepted Answer

A) True 
 B)False

Question 2

The first step in the interviewing process requires the interviewer to develop rapport with the respondent.

Accepted Answer

A) True 
 B)False

Question 3

Skillful probing is essential in the case of open-ended questions.

Accepted Answer

A) True 
 B)False

Question 4

Should a respondent initially decline to be interviewed, the interviewer should not give up too easily.

Accepted Answer

A) True 
 B)False

Question 5

Personal interviewing allows for greater control of the interviewing staff than telephone interviewing.

Accepted Answer

A) True 
 B)False

Question 6

A major disadvantage of mail surveys is that they do not allow for the elimination of selecting, training, and supervising interviewers.

Accepted Answer

A) True 
 B)False

Question 7

Overcoverage errors occur when

Accepted Answer

A)  some of the elements of the population selected to be part of the sample do not respond 
B)  the listed sample units are not contacted and happens with both personal and telephone surveys 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed 
D)  there is duplication or overrepresentation of certain categories of sampling units in the sampling frame 
A)  some of the elements of the population selected to be part of the sample do not respond 
B)  the listed sample units are not contacted and happens with both personal and telephone surveys 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed 
D)  there is duplication or overrepresentation of certain categories of sampling units in the sampling frame

Question 8

Data errors consist of interviewer errors, measurement errors, and processing errors.

Accepted Answer

A) True 
 B)False

Question 9

The interviewer should make sure that the respondent qualifies for the survey before starting the survey process.

Accepted Answer

A) True 
 B)False

Question 10

All of the following types of research can be administered with a mall intercept approach except

Accepted Answer

A)  taste tests 
B)  concept studies 
C)  focus groups 
D)  executive interviews 
A)  taste tests 
B)  concept studies 
C)  focus groups 
D)  executive interviews

Question 11

Nonsampling errors result from some non-systematic bias being introduced during the research process.

Accepted Answer

A) True 
 B)False

Question 12

Questions to help the interviewer clarify a response include all except

Accepted Answer

A)  Would you explain that more fully? 
B)  Where does that occur? 
C)  What else can you tell me? 
D)  What about ____? 
A)  Would you explain that more fully? 
B)  Where does that occur? 
C)  What else can you tell me? 
D)  What about ____?

Question 13

The first step in the interviewing process requires the interviewer to obtain the cooperation of the respondent.

Accepted Answer

A) True 
 B)False

Question 14

Skillful probing is essential in the case of closed-ended questions.

Accepted Answer

A) True 
 B)False

Question 15

Personal interviews may be done through all of the following except

Accepted Answer

A)  door-to-door interviewing 
B)  mall intercept 
C)  executive interviewing 
D)  Internet interviewing 
A)  door-to-door interviewing 
B)  mall intercept 
C)  executive interviewing 
D)  Internet interviewing

Question 16

In the case where a respondent does not seem to understand a question, the interviewer should explain what the question means and what information is being requested.

Accepted Answer

A) True 
 B)False

Question 17

"May I ask you some questions?" is not a good approach to an interview.

Accepted Answer

A) True 
 B)False

Question 18

Telephone interviewing allows for greater control of the interviewing staff than personal interviewing.

Accepted Answer

A) True 
 B)False

Question 19

A validation questionnaire does not need to be prepared for every project.

Accepted Answer

A) True 
 B)False

Question 20

"Where does that occur?" is an example of a question to help an interviewer clarify a response.

Accepted Answer

A) True 
 B)False

In-store intercepts are not used to personally interview survey respondents.

The first step in the interviewing process requires the interviewer to develop rapport with the respondent.

Skillful probing is essential in the case of open-ended questions.

Should a respondent initially decline to be interviewed, the interviewer should not give up too easily.

Personal interviewing allows for greater control of the interviewing staff than telephone interviewing.

A major disadvantage of mail surveys is that they do not allow for the elimination of selecting, training, and supervising interviewers.

Overcoverage errors occur when

Data errors consist of interviewer errors, measurement errors, and processing errors.

The interviewer should make sure that the respondent qualifies for the survey before starting the survey process.

All of the following types of research can be administered with a mall intercept approach except

Nonsampling errors result from some non-systematic bias being introduced during the research process.

Questions to help the interviewer clarify a response include all except

The first step in the interviewing process requires the interviewer to obtain the cooperation of the respondent.

Skillful probing is essential in the case of closed-ended questions.

Personal interviews may be done through all of the following except

In the case where a respondent does not seem to understand a question, the interviewer should explain what the question means and what information is being requested.

"May I ask you some questions?" is not a good approach to an interview.

Telephone interviewing allows for greater control of the interviewing staff than personal interviewing.

A validation questionnaire does not need to be prepared for every project.

"Where does that occur?" is an example of a question to help an interviewer clarify a response.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters

Exam 10: Fielding the Data-Gathering Instrument

In-store intercepts are not used to personally interview survey respondents.

The first step in the interviewing process requires the interviewer to develop rapport with the respondent.

Skillful probing is essential in the case of open-ended questions.

Should a respondent initially decline to be interviewed, the interviewer should not give up too easily.

Personal interviewing allows for greater control of the interviewing staff than telephone interviewing.

A major disadvantage of mail surveys is that they do not allow for the elimination of selecting, training, and supervising interviewers.

Overcoverage errors occur when

Data errors consist of interviewer errors, measurement errors, and processing errors.

The interviewer should make sure that the respondent qualifies for the survey before starting the survey process.

All of the following types of research can be administered with a mall intercept approach except

Nonsampling errors result from some non-systematic bias being introduced during the research process.

Questions to help the interviewer clarify a response include all except

The first step in the interviewing process requires the interviewer to obtain the cooperation of the respondent.

Skillful probing is essential in the case of closed-ended questions.

Personal interviews may be done through all of the following except

In the case where a respondent does not seem to understand a question, the interviewer should explain what the question means and what information is being requested.

"May I ask you some questions?" is not a good approach to an interview.

Telephone interviewing allows for greater control of the interviewing staff than personal interviewing.

A validation questionnaire does not need to be prepared for every project.

"Where does that occur?" is an example of a question to help an interviewer clarify a response.

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters