Question 1

Specifying callback requirements and improving the sample frame are correctional measures used to limit the extent of ___________ errors

Accepted Answer

A)  noncoverage 
B)  coverage 
A)  noncoverage 
B)  coverage

Question 2

A validation questionnaire should include all of the following except

Accepted Answer

A)  information on how the sample was selected 
B)  participation in other studies 
C)  the original screening questions 
D)  questions on methods of recruitment 
A)  information on how the sample was selected 
B)  participation in other studies 
C)  the original screening questions 
D)  questions on methods of recruitment

Question 3

If an interviewer were to record or put the questions into his or her own words

Accepted Answer

A)  the responses would be illegible 
B)  the respondent would definitely understand the questions better 
C)  a bias would be introduced 
D)  sampling error would occur 
A)  the responses would be illegible 
B)  the respondent would definitely understand the questions better 
C)  a bias would be introduced 
D)  sampling error would occur

Question 4

The interviewer does not have to remain completely neutral.

Accepted Answer

A) True 
 B)False

Question 5

If a respondent initially declines to be interviewed, the interviewer should move on.

Accepted Answer

A) True 
 B)False

Question 6

In the case where the a respondent does not seem to understand the question the interviewer should

Accepted Answer

A)  put the questions into his or her own words 
B)  repeat the question to the respondent slowly 
C)  explain to the respondent the information the question is trying to find out 
D)  skip the question and go on to the next one 
A)  put the questions into his or her own words 
B)  repeat the question to the respondent slowly 
C)  explain to the respondent the information the question is trying to find out 
D)  skip the question and go on to the next one

Question 7

In terms of personal interviews, a recruited central location test involves using a survey approach rather than an observation approach.

Accepted Answer

A) True 
 B)False

Question 8

Data errors occur when

Accepted Answer

A)  some of the elements of the population selected to be part of the sample do not respond 
B)  certain parts of the survey population are not represented or are overrepresented in the study 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed 
A)  some of the elements of the population selected to be part of the sample do not respond 
B)  certain parts of the survey population are not represented or are overrepresented in the study 
C)  because the information gathered is inaccurate or because mistakes are made while the data is being processed

Question 9

"Would you be more specific?" is an example of a question to help an interviewer clarify a response.

Accepted Answer

A) True 
 B)False

Question 10

The presence of other persons, such as friends, usually enhances the quality of the interview between the respondent and the interviewer.

Accepted Answer

A) True 
 B)False

Question 11

Personal interviewing is the industrial equivalent to the consumer door-to-door interviewing.

Accepted Answer

A) True 
 B)False

Question 12

It isn't necessary for the interviewer to record answers in the exact words of the respondent.

Accepted Answer

A) True 
 B)False

Question 13

Rapport is the term that describes the personal relationship of confidence and understanding between the interviewer and the respondent.

Accepted Answer

A) True 
 B)False

Question 14

During the field service operation, the interviewer should only write down the major points of open-ended responses rather than take time to quote the respondent verbatim.

Accepted Answer

A) True 
 B)False

Question 15

Computer-assisted telephone interviewing systems do not allow for a great deal of supervision and high quality control.

Accepted Answer

A) True 
 B)False

Question 16

Probing involves the interviewer clarifying the respondent's answers.

Accepted Answer

A) True 
 B)False

Question 17

Nonsampling errors commonly arise from errors in design, logic, interpretation, field service, or presentation.

Accepted Answer

A) True 
 B)False

Question 18

The presence of other persons, such as friends, usually diminishes the quality of the interview between the respondent and the interviewer.

Accepted Answer

A) True 
 B)False

Question 19

"What else can you tell me?" is an example of a question to help an interviewer clarify a response.

Accepted Answer

A) True 
 B)False

Question 20

Questions to help the interviewer clarify a response include all except

Accepted Answer

A)  What else can you remember/recall? 
B)  Where does that occur? 
C)  Why do you feel that _____? 
D)  What about ____? 
A)  What else can you remember/recall? 
B)  Where does that occur? 
C)  Why do you feel that _____? 
D)  What about ____?

Specifying callback requirements and improving the sample frame are correctional measures used to limit the extent of ___________ errors

A validation questionnaire should include all of the following except

If an interviewer were to record or put the questions into his or her own words

The interviewer does not have to remain completely neutral.

If a respondent initially declines to be interviewed, the interviewer should move on.

In the case where the a respondent does not seem to understand the question the interviewer should

In terms of personal interviews, a recruited central location test involves using a survey approach rather than an observation approach.

Data errors occur when

"Would you be more specific?" is an example of a question to help an interviewer clarify a response.

The presence of other persons, such as friends, usually enhances the quality of the interview between the respondent and the interviewer.

Personal interviewing is the industrial equivalent to the consumer door-to-door interviewing.

It isn't necessary for the interviewer to record answers in the exact words of the respondent.

Rapport is the term that describes the personal relationship of confidence and understanding between the interviewer and the respondent.

During the field service operation, the interviewer should only write down the major points of open-ended responses rather than take time to quote the respondent verbatim.

Computer-assisted telephone interviewing systems do not allow for a great deal of supervision and high quality control.

Probing involves the interviewer clarifying the respondent's answers.

Nonsampling errors commonly arise from errors in design, logic, interpretation, field service, or presentation.

The presence of other persons, such as friends, usually diminishes the quality of the interview between the respondent and the interviewer.

"What else can you tell me?" is an example of a question to help an interviewer clarify a response.

Questions to help the interviewer clarify a response include all except

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters

Exam 10: Fielding the Data-Gathering Instrument

Specifying callback requirements and improving the sample frame are correctional measures used to limit the extent of ___________ errors

A validation questionnaire should include all of the following except

If an interviewer were to record or put the questions into his or her own words

The interviewer does not have to remain completely neutral.

If a respondent initially declines to be interviewed, the interviewer should move on.

In the case where the a respondent does not seem to understand the question the interviewer should

In terms of personal interviews, a recruited central location test involves using a survey approach rather than an observation approach.

Data errors occur when

"Would you be more specific?" is an example of a question to help an interviewer clarify a response.

The presence of other persons, such as friends, usually enhances the quality of the interview between the respondent and the interviewer.

Personal interviewing is the industrial equivalent to the consumer door-to-door interviewing.

It isn't necessary for the interviewer to record answers in the exact words of the respondent.

Rapport is the term that describes the personal relationship of confidence and understanding between the interviewer and the respondent.

During the field service operation, the interviewer should only write down the major points of open-ended responses rather than take time to quote the respondent verbatim.

Computer-assisted telephone interviewing systems do not allow for a great deal of supervision and high quality control.

Probing involves the interviewer clarifying the respondent's answers.

Nonsampling errors commonly arise from errors in design, logic, interpretation, field service, or presentation.

The presence of other persons, such as friends, usually diminishes the quality of the interview between the respondent and the interviewer.

"What else can you tell me?" is an example of a question to help an interviewer clarify a response.

Questions to help the interviewer clarify a response include all except

Introduction to Marketing Research

Ethics in Marketing Research

Secondary Data

Research Designs: Exploratory and Qualitative Research

Research Designs: Descriptive and Causal Research

Measurement

Primary Data Collection

Designing the Data-Gathering Instrument

Sampling Methods and Sample Size

Analyzing and Interpreting Data for Decisions

Advanced Data Analysis

The Research Report

Filters