Exam 10: Fielding the Data-Gathering Instrument

When interviewers are unable to input responses directly into the computer, which issue listed below is likely to arise?

All of the following are examples of a nonsampling error except

The interviewer need not call attention to time and the length of the interview unless the respondent asks.

It is very important that each interview be conducted in the same manner by all interviewers.

Sampling frame errors and data errors are examples of __________ error.

During the field service operation, the interviewer should take time to quote the respondent verbatim.

The _____ involves screening respondents ahead of time and inviting them to a location at a preset time for the actual interview.

Sampling errors commonly arise from errors in design, logic, interpretation, field service, or presentation.

The interviewer should not "lead" the respondent unless he expects a specific answer.

In-store intercepts are done to personally interview survey respondents.

A major advantage of mail surveys is that they allow for the elimination of selecting, training, and supervising interviewers.

Notifying the respondent in advance and ensuring confidentiality are methods of reducing ___________ error

Data errors consist of all of the following except

Advantages of mail surveys include all of the following except

The field service operation should include the following responsibilities to be carried out by interviewer except

Probing involves the interviewer editing and improving the respondent's answers.

Questions to help the interviewer in probing a response include all except

The first step in developing a relationship with the respondent is

The interviewer must remain completely neutral.

"What else can you tell me?" is an example of a question to help an interviewer in probing a response.