Exam 8: Addressing Concerns and Earning Commitment

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The "need objection" and "product objection" categories are essentially the same.

(True/False)
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Gaining commitment should be a natural result if the salesperson has done a good job of uncovering needs, presenting appropriate solutions, and handling customer concerns.

(True/False)
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____________ ____________ is a selling technique in which the salesperson asks the customer directly to buy.

(Short Answer)
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Stacey, a salesperson for XYZ Co. has just heard her prospect make a red light statement. This means:

(Multiple Choice)
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A _____________objection is sometimes used by buyers simply to get rid of salespeople so that the buyer does not have to reject the salesperson formally.

(Short Answer)
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Price objections are the most difficult to overcome.

(True/False)
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If a customer is wrong about something when expressing resistance, the salesperson should consider using the Indirect Denial method before considering the Direct Denial method.

(True/False)
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Tracy is a salesperson for XYZ Computer Co. and is having trouble getting sales. Her customers consistently bring up need objections and she is rarely able to overcome them. Chances are Tracy ___________________.

(Multiple Choice)
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Acknowledging a buyer's expressed concern is important because doing so ____.

(Multiple Choice)
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Today's buyers are more likely to be less tolerant of "closing techniques."

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______________ ____________ is a selling technique in which the salesperson summarizes all the major benefits the buyer has confirmed over the course of the sales calls.

(Short Answer)
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_____________refers to a buyer's objections to a product or service during the sales presentation.

(Short Answer)
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Tami is a new salesperson for ABC Industrial Equipment Co. and is concerned about her ability to handle objections. She is comforted somewhat by knowing that most objections fall into one of five categories. Which of the following is not one of those categories?

(Multiple Choice)
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A salesperson's ability to qualify prospects will often have an effect on the types of resistance the salesperson will face.

(True/False)
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A salesperson that relates that others actually found their initial opinions to be unfounded is using the ________ - ________ - ________ method of handling objections.

(Short Answer)
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In the LAARC process for handling buyer resistance, the first A stands for?

(Multiple Choice)
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"Would you like to place an order today?" is an example of which type of technique to earn commitment?

(Multiple Choice)
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Red light statements made by the buyer indicate minor resistance and should be all but ignored by the salesperson.

(True/False)
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Turning a reason not to buy into a recent to buy, reflects the ______________method of handling objections.

(Short Answer)
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"Your prices are too high" is probably the most common type of objection.

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