Exam 8: Addressing Concerns and Earning Commitment

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One method for gaining commitment involves the salesperson working with the buyer to list the reasons why the buyer would not want to make a purchase.

(True/False)
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A ___________objection is resistance to a product in which a buyer does not like the way the product looks or feels.

(Short Answer)
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__________________ choice is a selling technique in which the salesperson asks the prospect to select from two or more choices during a sales presentation.

(Short Answer)
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Buyer resistance to the progression of the sale is referred to as _____________.

(Multiple Choice)
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A buyer expressing resistance because he/she is loyal to another supplier is raising which type of objection?

(Multiple Choice)
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Forestalling and "Coming-to-That" are essentially the same method for handling resistance.

(True/False)
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If a salesperson fails to earn the buyer's commitment, he/she should immediately?

(Multiple Choice)
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The ____________ is a selling technique in which a salesperson asks the prospect to brainstorm reasons on paper of why to buy and why not to buy.

(Short Answer)
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_____________objection is resistance to a product in which a buyer puts off the decision to buy until a later date.

(Short Answer)
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A salesperson that tells the buyer that he or she will be covering the objection later in his or her presentation is using the ____________ - __ - ____________ method of handling objections.

(Short Answer)
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Jeremy is interested in buying 10 cars for his company. He likes a particular car a salesperson is showing him but expresses concern about the fact that the car's engine isn't as powerful as others he was considering. Which of the following best illustrates the salesperson's use of the translation method to handle Jeremy's concern?

(Multiple Choice)
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"How quickly can you deliver the product" is an example of a commitment signal.

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The most common form of buyer resistance is the ___________objection.

(Short Answer)
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Relative to the Direct Denial method, Indirect Denial is generally a less risky method of handling resistance.

(True/False)
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"Your price is not different enough to change the suppliers" reflects the expression of a ___________objection.

(Short Answer)
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Which of the following is not a technique for earning commitment?

(Multiple Choice)
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When a buyer says "no" to the salesperson's attempt to earn commitment, other than thanking the customer for their time, the salesperson's job is over.

(True/False)
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The summary commitment method requires the salesperson to summarize all the benefits his/her product is capable of providing.

(True/False)
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The assumptive close method for gaining commitment makes the assumption that the buyer wants to make a purchase.

(True/False)
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According to the LAARC method, once the salesperson has acknowledged an objection, he or she should _____________ the objection before responding to it.

(Short Answer)
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