Exam 8: Addressing Concerns and Earning Commitment
Exam 1: Overview of Personal Selling127 Questions
Exam 2: Building Trust and Sales Ethics109 Questions
Exam 3: Understanding Buyers144 Questions
Exam 4: Communication Skills135 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue123 Questions
Exam 6: Planning Sales Dialogues and Presentations139 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value133 Questions
Exam 8: Addressing Concerns and Earning Commitment139 Questions
Exam 9: Expanding Customer Relations140 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork154 Questions
Exam 11: Sales Management and Sales186 Questions
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The first step in the LAARC method for handling resistance is to ___________.
(Short Answer)
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A buyer expressing concern about the product's ability to function properly is raising which type of objection?
(Multiple Choice)
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What should the salesperson do once he/she has answered all the buyer's questions and has resolved resistance issues that have come up during the presentation?
(Multiple Choice)
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Initially, if a salesperson fails to earn the buyer's commitment, he/she should first?
(Multiple Choice)
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"Let's make a list of the pros and cons associated with purchasing my product" is an example of which type of technique to earn commitment?
(Multiple Choice)
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Buyers may express resistance before ever talking with the salesperson about solutions and price.
(True/False)
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"Your company is too small to meet my needs" is an example of a(n) ______________ objection.
(Short Answer)
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Using the Direct Denial method for handling resistance is risky because it may anger the buyer.
(True/False)
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"How do I know you'll meet our delivery requirements?" is an example of a service objection.
(True/False)
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In order to effectively respond to objections, salespeople must be good listeners.
(True/False)
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When attempting to understand the objection the buyer is trying to express, the salesperson should:
(Multiple Choice)
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A rather harsh response that the prospect is wrong, reflects the ____________ ____________ method of handling objections.
(Short Answer)
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Ethan has a testimonial from a highly respected customer that counters the rumor Ethan's company doesn't have a strong research and development department. With which of the following types of objection handling methods is Ethan most likely to use the testimonial?
(Multiple Choice)
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If unable to successfully overcome buyer resistance, the salesperson should:
(Multiple Choice)
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When presenting solutions, Chris (a salesperson) often has to handle buyer resistance. Chris should think of buyer resistance as a(n) ___________ event.
(Multiple Choice)
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"How quickly can you deliver the product" is an example of a trial commitment.
(True/False)
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The Direct Denial method is probably the safest objection handling method.
(True/False)
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_____________ objection is resistance to a product based on the price of the product being too high for the buyer.
(Short Answer)
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____________ ____________ refers to favorable statements a buyer makes during a sales presentation that signal buyer commitment.
(Short Answer)
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