Exam 8: Surveys: Questioning and Sampling

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According to Box 8.1, which of the following is true of open-ended questions?

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C

According to Box 8.2, what is the major wording problem with the following question (asked of respondents who say they drink beer): "When you drink beer, how much, on the average, do you usually drink at any one time: quite a bit, a moderate amount, or very little?"?

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C

In what ways is the choice of a survey mode crucial to the design and planning of a survey? How does it affect (a) time and cost, (b) type of questions that can be asked, (c) choice of sampling frame, and (d) quality of the sample?

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The choice of a survey mode is crucial to the design and planning of a survey for several reasons. Firstly, it affects the time and cost of conducting the survey. Different survey modes require different resources and time commitments. For example, conducting a face-to-face survey may be more time-consuming and costly compared to an online survey. Therefore, the choice of survey mode can have a significant impact on the overall budget and timeline for the survey.

Secondly, the survey mode affects the type of questions that can be asked. For instance, certain survey modes may be better suited for open-ended questions, while others may be more appropriate for closed-ended questions. The mode of survey also influences the level of detail and complexity of the questions that can be asked. Therefore, the choice of survey mode can impact the depth and breadth of information that can be collected.

Thirdly, the choice of survey mode influences the choice of sampling frame. Different survey modes may have different reach and accessibility to certain populations. For example, an online survey may have a wider reach compared to a phone survey. Therefore, the survey mode can impact the representativeness and inclusivity of the sample.

Lastly, the survey mode can affect the quality of the sample. Different survey modes may attract different types of respondents, leading to potential biases in the sample. For example, an online survey may attract a younger and more tech-savvy demographic, while a phone survey may reach a more diverse population. Therefore, the choice of survey mode can impact the reliability and validity of the survey results.

In conclusion, the choice of survey mode is crucial to the design and planning of a survey as it impacts the time and cost, type of questions that can be asked, choice of sampling frame, and quality of the sample. It is important for researchers to carefully consider the implications of different survey modes in order to ensure the success and effectiveness of their survey.

Computer-assisted self-interviews (CASI)

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Suppose the Office of Student Involvement at your college has decided to submit a grant proposal to conduct a campus survey of student volunteering. The aims of the survey are to document the level of volunteering among current students, who volunteers, the kinds of volunteer activities in which students engage, and their motivations for volunteering. They have hired you as a research consultant to help them prepare the proposal. Carefully describe what you would recommend regarding (a) type of survey design, (b) type of survey questions (closed-ended/ open-ended), (c) choice of survey mode, (d) choice of sampling frame, and (e) sampling design. Be sure to justify your recommendations by describing the pros and cons of each.

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Which of the following is true of coding and editing survey data?

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According to Box 8.2, what is the major wording problem with the following question: "Do you approve of the irresponsible person who would drive after having several drinks?"?

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Which of the following questions would serve best as the opening question for a questionnaire study of campus alcohol use?

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Access impediments, declining response rates, and increasing costs are making it more difficult to conduct surveys.

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A student planning a survey on altruism seeks your advice. She is interested in documenting the level of altruism at her college, plans to do a Web survey, and is trying to figure out what questions to ask. (a) Below are three of the many questionnaire items she is considering as possible measures of altruism. Focusing on the wording or language of the questions, carefully explain what is wrong with each item. (1) Do you care about the homeless people in this country? [yes] [no] (2) Do you regularly offer assistance to strangers? [yes] [no] (3) Do you and your family contribute to United Way? [yes] [no] (b) How would you revise each item to make it acceptable? (c) Aside from your feedback on these items, what advice would you give her regarding types of question and question order? (d) What recommendations would you make regarding the administration of the survey?

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Computer-assisted personal interviewing (CAPI) eliminates the need for a live interviewer.

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Which survey mode is least costly and takes the least amount of time?

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Face-to-face interviews tend to generate lower response rates than other survey modes.

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Compare and contrast the strengths and weaknesses of surveys and experiments.

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Random-digit dialing in telephone surveys serves to

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A good source of survey questions is questions developed by other researchers.

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The Constructing the Family Survey, described throughout Chapter 8,

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According to Box 8.2, what is the major wording problem with the following question: "How satisfied are you with the number and fairness of the tests in this course?"?

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Which of the following sequences is correct regarding the process of planning and conducting a survey?

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Choice of survey mode and choice of sampling frame are interdependent.

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