Exam 12: Finding the Right Location
Exam 1: Operations Management and You71 Questions
Exam 2: Designing Products and Processes81 Questions
Exam 3: Process and Service Design79 Questions
Exam 4: Managing Processes79 Questions
Exam 5: Forecasting117 Questions
Exam 6: Capacity Planning82 Questions
Exam 7: Managing Capacity78 Questions
Exam 8: Managing Inventory98 Questions
Exam 9: Managing Quality101 Questions
Exam 10: Supply Chain Design87 Questions
Exam 11: Managing Supply Chains98 Questions
Exam 12: Finding the Right Location82 Questions
Exam 13: Working With Projects92 Questions
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A location can only be described by its demographic attributes such as population and age groups.
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(True/False)
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Correct Answer:
False
Statistical methods such as regression can be used to refine location decisions.
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(True/False)
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Correct Answer:
True
Walmart is very famous in an industry where they are one of the lowest cost providers. How do you think Walmart selects the site for their next store?
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(Essay)
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Correct Answer:
Walmart likely uses a combination of demographic data, market research, and strategic analysis to select the site for their next store. They may look for areas with a high population density, low competition from other retailers, and a strong potential customer base. They may also consider factors such as proximity to major highways, access to public transportation, and the availability of suitable real estate. Additionally, Walmart may also consider the economic health of the area, local regulations and zoning laws, and the potential for growth and development in the surrounding area. Overall, Walmart's site selection process is likely a carefully planned and data-driven decision to ensure the success of their stores.
Services and manufacturing location decisions only differ in terms of frequency, size of investment, and exit costs.
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Some of the important factors for business location decision making include all of the following except
(Multiple Choice)
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Kim is considering two different locations for a new nail salon. She hires Jenny from MGMT 3121 as her operations manager. Jenny has identified the four factors listed in the following table as the basis for evaluation, and she has assigned weights as shown on the left. She has rated each location on each factor, on a 100-point scale, as shown on the right.
What is the score for the 34th St. and 3rd Ave. location?
Factor Description Weight 23rd St. \& Lex. Ave. 34th St. \& 3rd Ave. Average community income .20 30 20 Nearby restaurants .15 30 40 Availability of pub lic transportation .25 20 10 Labor cost .40 20 30
(Multiple Choice)
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Advantages of locating a business online include the ability to display thousands of products and access to a global market.
(True/False)
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Geographic information systems can assist the location decision by doing all of the following except
(Multiple Choice)
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Pharmaceutical companies tend to locate near areas containing universities or its graduates because of
(Multiple Choice)
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Locating a business online is always more profitable than a brick and mortar store because of lower overhead costs.
(True/False)
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Instead of comparing the total cost of Kim's proposed Midtown nail salon to her proposed Uptown nail salon, which of the following methods should be used to make a better comparison?
(Multiple Choice)
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A manufacturing facility is considering two location alternatives, X and Y. At location X, fixed costs would be $5,000,000 per year and variable costs would be $0.30 per unit. At location Y, fixed costs would be $4,600,000 per year and variable costs would be $0.40 per unit. If annual demand is expected to be 10 million units, which location should be chosen?
(Multiple Choice)
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Starbucks might choose new café locations largely based on customer feedback, not sophisticated models and site selection technology.
(True/False)
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A manufacturing firm finds a location using the center of gravity method but rejects that location because they are unable to efficiently transport the finished goods to market. The firm's action illustrates the link between __________ and location.
(Multiple Choice)
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The center of gravity method balances distance, market size, and logistics costs to find the approximate best location that minimizes the total incremental cost of serving several markets from a distribution point.
(True/False)
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Pop-ups are temporary retail locations that help younger businesses attain market visibility.
(True/False)
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A manufacturing organization may typically employ which of the following location analysis techniques?
(Multiple Choice)
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What are the differences and similarities (if any) between service location strategies and manufacturing location strategies?
(Essay)
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