Exam 3: Process and Service Design

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__________ is a process strategy that uses a product-oriented modular production process. MASS

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CUSTOMIZATION

Service design is a conceptual exercise that identifies consumer wants and develops actions to satisfy those wants.

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True

Which of the following industries is most likely to have low equipment utilization?

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B

Dell Computers produces many varieties of computers from a few basic components. Their production process design can best be described as batch production.

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Flexible manufacturing systems (FMS) are able to perform such tasks as manufacturing one-of-a-kind products efficiently and economically through use of CAD and CAM.

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Which of the following is true as process type changes from batch to continuous?

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Products like cereals, sugar, steel, bulk chemicals, power, and refined oil are made using continuous flow processes.

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Products are now designed to be part of a consumer experience as a means of differentiation.

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Advances in technology

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Tools for service design include all of the following except

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Professional services are the opposite of mass services because mass services require more use of technology than professional services.

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Identify and discuss any three process design strategies. Illustrate your answers with examples.

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Services that are designed to meet the needs of specific customers and low volume are

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H&R Block, one of the nation's leading tax preparation companies, has managed to convert from a pure professional service to a service shop by the use of

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The volumes in assembly lines processing are greater than in batch processing, but the variety is lower.

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quality function deployment (QFD) is a service design tool for translating the voice of the market into design ideas and concepts.

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A job shop organization is a product-oriented layout with different products moving among different work centers.

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ATMs and optical checkout scanners are examples of the use of technology in product design.

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Which of the following is not a component of the 3Ts model of service design?

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Product-oriented process design is characterized by low volume-high variety products.

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