Exam 6: Technology and Data Platforms

Concurrent with the LDM process, business owners must address

Data marts are subsets of a data warehouse.

A database repository designed for quick read/write access on demand is a (an)

____ emphasize lists, offers, and creative programs.

Marketers analyzing customer responses to a promotion over a two month campaign period would most likely be accessing a (an)

____ describes the hardware and computer software technologies that enable communication of voice and information over the phone.

In some instances, CRM enabling technology solutions have been positioned so well that companies who adopt the solutions feel that implementation of the technology is the CRM solution.

Organizations refrain from allowing people to have write access to a

Word-of-mouth measurement has a better chance of success if attempted in an integrated marketing environment.

Campaign management software is used to access an operational data store.

LTV is easier to calculate in a mass communication environment versus a database marketing environment.

An emphasis on the individual customer dialogue and segmentation is indicative of a (an)

A Logical Data Model (LDM) is required before building a (an)

A data warehouse uses business rule software to update the operational data store on a periodic basis.

A database repository designed to hold a limited but concentrated set of data which is accessed by specific application software is a (an):

A marketer monitoring a one-day promotion would be accessing a (an)

A web site would most likely interact with a (an)

Collaborative, analytical, and operational environments are integrated via

For mass communication to be successful, technology must be integrated across all of the company's business disciplines.

A data warehouse is designed to contain a limited amount of information.