Question 1

----------are questionnaires that are given to people to complete in order to measure something.

Accepted Answer

A)  Mobiles 
B)  Skin responses 
C)  fMRIs 
D)  Surveys 
E)  None of the above. 
A)  Mobiles 
B)  Skin responses 
C)  fMRIs 
D)  Surveys 
E)  None of the above. D

Question 2

----------data come from a sample or small representative group of a public and thus are subject to statistical analysis.

Accepted Answer

A)  External 
B)  Internal 
C)  Sample 
D)  Census 
E)  None of the above. 
A)  External 
B)  Internal 
C)  Sample 
D)  Census 
E)  None of the above. C

Question 3

What is another term for external validity?

Accepted Answer

A)  Internal validity 
B)  Concurrent validity 
C)  Survey research 
D)  Focus group research 
E)  Generalizability. 
A)  Internal validity 
B)  Concurrent validity 
C)  Survey research 
D)  Focus group research 
E)  Generalizability. E

Question 4

A --------design is the strategy and plan that specifies the methods for collecting and analyzing data.

Accepted Answer

A)  Structural 
B)  Content analysis 
C)  Study 
D)  Sociological 
E)  None of the above. 
A)  Structural 
B)  Content analysis 
C)  Study 
D)  Sociological 
E)  None of the above.

Question 5

--------data are information derived from an entire public or population.

Accepted Answer

A)  External 
B)  Internal 
C)  Sample 
D)  Census 
E)  None of the above. 
A)  External 
B)  Internal 
C)  Sample 
D)  Census 
E)  None of the above.

Question 6

--------- is something measurable that changes or varies such as age, attitude, belief, or some behavior.

Accepted Answer

A)  Variable 
B)  Idea 
C)  Census 
D)  Datum 
E)  Hypothesis. 
A)  Variable 
B)  Idea 
C)  Census 
D)  Datum 
E)  Hypothesis.

Question 7

What gives us accurate results and assure what the researcher intends to measure is actually measured?

Accepted Answer

A)  Internal validity 
B)  External validity 
C)  Survey research 
D)  Focus group research 
E)  Generalizability. 
A)  Internal validity 
B)  External validity 
C)  Survey research 
D)  Focus group research 
E)  Generalizability.

Question 8

In general, what does research do for public relations?

Accepted Answer

A)  Public relations research reduces uncertainty and increases predictability 
B)  Public relations research increases uncertainty and increases predictability 
C)  Public relations research increases uncertainty and decreases predictability 
D)  Public relations research reduces certainty and decreases predictability 
E)  Public relations research reduces uncertainty and increases unpredictability. 
A)  Public relations research reduces uncertainty and increases predictability 
B)  Public relations research increases uncertainty and increases predictability 
C)  Public relations research increases uncertainty and decreases predictability 
D)  Public relations research reduces certainty and decreases predictability 
E)  Public relations research reduces uncertainty and increases unpredictability.

Question 9

--------is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling, and machine-learning techniques to find meaningful patterns in recorded data.

Accepted Answer

A)  Focus group research 
B)  Analytics 
C)  Interviewing 
D)  Sampling 
E)  Census data. 
A)  Focus group research 
B)  Analytics 
C)  Interviewing 
D)  Sampling 
E)  Census data.

Question 10

At least what percentage of a population is required in order to consider the data to be census level?

Accepted Answer

A)  100% 
B)  75% 
C)  25% 
D)  90% 
E)  50%. 
A)  100% 
B)  75% 
C)  25% 
D)  90% 
E)  50%.

----------are questionnaires that are given to people to complete in order to measure something.

----------data come from a sample or small representative group of a public and thus are subject to statistical analysis.

What is another term for external validity?

A --------design is the strategy and plan that specifies the methods for collecting and analyzing data.

--------data are information derived from an entire public or population.

--------- is something measurable that changes or varies such as age, attitude, belief, or some behavior.

What gives us accurate results and assure what the researcher intends to measure is actually measured?

In general, what does research do for public relations?

--------is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling, and machine-learning techniques to find meaningful patterns in recorded data.

At least what percentage of a population is required in order to consider the data to be census level?

Introduction to Public Relations

Professional Associations and Public Relations Code of Ethics

Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders

Situational Analysis: Defining and Understanding the Public Relations Issue

Situational Analysis: Defining Stakeholders

Strategy: Conceptualization, Goals, Objectives, and Central Message

Strategy: More on Public Relations Central Messaging

Public Relations Tactics Toolbox

Social Media Tactics

Internal Messaging

Budgeting and Scheduling for a Public Relations Campaign

Public Relations Campaign Evaluation

Putting It All Together the Public Relation Campaign

Culture, Diversity, and Inclusion

Global Public Relations

Filters

Exam 4: Public Relations Research

----------are questionnaires that are given to people to complete in order to measure something.

----------data come from a sample or small representative group of a public and thus are subject to statistical analysis.

What is another term for external validity?

A --------design is the strategy and plan that specifies the methods for collecting and analyzing data.

--------data are information derived from an entire public or population.

--------- is something measurable that changes or varies such as age, attitude, belief, or some behavior.

What gives us accurate results and assure what the researcher intends to measure is actually measured?

In general, what does research do for public relations?

--------is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling, and machine-learning techniques to find meaningful patterns in recorded data.

At least what percentage of a population is required in order to consider the data to be census level?

Introduction to Public Relations

Professional Associations and Public Relations Code of Ethics

Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders

Situational Analysis: Defining and Understanding the Public Relations Issue

Situational Analysis: Defining Stakeholders

Strategy: Conceptualization, Goals, Objectives, and Central Message

Strategy: More on Public Relations Central Messaging

Public Relations Tactics Toolbox

Social Media Tactics

Internal Messaging

Budgeting and Scheduling for a Public Relations Campaign

Public Relations Campaign Evaluation

Putting It All Together the Public Relation Campaign

Culture, Diversity, and Inclusion

Global Public Relations

Filters