Question 1

Which one of the following best describes an action plan objective?

Accepted Answer

A)  It is a post-campaign assessment tool. 
B)  An action plan objective pertains to a specific public. 
C)  It is a pre-test technique. 
D)  It is a global objective. 
E)  None of the above. 
A)  It is a post-campaign assessment tool. 
B)  An action plan objective pertains to a specific public. 
C)  It is a pre-test technique. 
D)  It is a global objective. 
E)  None of the above. B

Question 2

How many goals does a typical public relations campaign have?

Accepted Answer

A)  1-3 
B)  3-8 
C)  Only 1 
D)  5-7 
E)  1-6. 
A)  1-3 
B)  3-8 
C)  Only 1 
D)  5-7 
E)  1-6. A

Question 3

How many overall objectives does a campaign goal have?

Accepted Answer

A)  1-3 
B)  3-8 
C)  Only 1 
D)  5-7 
E)  1-6. 
A)  1-3 
B)  3-8 
C)  Only 1 
D)  5-7 
E)  1-6. E

Question 4

What are the individual messages, ads, events, or other activities associated with reaching an objective?

Accepted Answer

A)  Strategy 
B)  Benchmarks 
C)  Baselines 
D)  Tactics 
E)  All of the above. 
A)  Strategy 
B)  Benchmarks 
C)  Baselines 
D)  Tactics 
E)  All of the above.

Question 5

What is the creative road map of a public relations campaign?

Accepted Answer

A)  The key tactic 
B)  The slogan 
C)  The central message 
D)  The central motif 
E)  Both a and d. 
A)  The key tactic 
B)  The slogan 
C)  The central message 
D)  The central motif 
E)  Both a and d.

Question 6

What kind of objectives target behaviors?

Accepted Answer

A)  Information 
B)  Exposure 
C)  Persuasion 
D)  Behavioral 
E)  All of the above. 
A)  Information 
B)  Exposure 
C)  Persuasion 
D)  Behavioral 
E)  All of the above.

Question 7

Which one of the following is NOT explicitly part of a public relations objective?

Accepted Answer

A)  Timeline 
B)  Outcome 
C)  Defined public 
D)  Quantified timeline and benchmarked outcome 
E)  Campaign goal. 
A)  Timeline 
B)  Outcome 
C)  Defined public 
D)  Quantified timeline and benchmarked outcome 
E)  Campaign goal.

Question 8

A------------is catchy music or a song that is associated with the central message of a campaign.

Accepted Answer

A)  Jingle 
B)  Slogan 
C)  Tagline 
D)  both a and c 
E)  Benchmark. 
A)  Jingle 
B)  Slogan 
C)  Tagline 
D)  both a and c 
E)  Benchmark.

Question 9

A -----------is the reasoning behind and overall framework of a public relations plan including goals, objectives, and a central message.

Accepted Answer

A)  Public relations strategy 
B)  Public relations tactics 
C)  Slogan/tagline 
D)  Positioning 
E)  None of the above. 
A)  Public relations strategy 
B)  Public relations tactics 
C)  Slogan/tagline 
D)  Positioning 
E)  None of the above.

Question 10

---------are the expected outcomes for each objective.

Accepted Answer

A)  Baselines 
B)  Core objective 
C)  Assessment 
D)  Both a and c 
E)  Benchmarks. 
A)  Baselines 
B)  Core objective 
C)  Assessment 
D)  Both a and c 
E)  Benchmarks.

Which one of the following best describes an action plan objective?

How many goals does a typical public relations campaign have?

How many overall objectives does a campaign goal have?

What are the individual messages, ads, events, or other activities associated with reaching an objective?

What is the creative road map of a public relations campaign?

What kind of objectives target behaviors?

Which one of the following is NOT explicitly part of a public relations objective?

A------------is catchy music or a song that is associated with the central message of a campaign.

A -----------is the reasoning behind and overall framework of a public relations plan including goals, objectives, and a central message.

---------are the expected outcomes for each objective.

Introduction to Public Relations

Professional Associations and Public Relations Code of Ethics

Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders

Public Relations Research

Situational Analysis: Defining and Understanding the Public Relations Issue

Situational Analysis: Defining Stakeholders

Strategy: More on Public Relations Central Messaging

Public Relations Tactics Toolbox

Social Media Tactics

Internal Messaging

Budgeting and Scheduling for a Public Relations Campaign

Public Relations Campaign Evaluation

Putting It All Together the Public Relation Campaign

Culture, Diversity, and Inclusion

Global Public Relations

Filters

Exam 7: Strategy: Conceptualization, Goals, Objectives, and Central Message

Which one of the following best describes an action plan objective?

How many goals does a typical public relations campaign have?

How many overall objectives does a campaign goal have?

What are the individual messages, ads, events, or other activities associated with reaching an objective?

What is the creative road map of a public relations campaign?

What kind of objectives target behaviors?

Which one of the following is NOT explicitly part of a public relations objective?

A------------is catchy music or a song that is associated with the central message of a campaign.

A -----------is the reasoning behind and overall framework of a public relations plan including goals, objectives, and a central message.

---------are the expected outcomes for each objective.

Introduction to Public Relations

Professional Associations and Public Relations Code of Ethics

Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders

Public Relations Research

Situational Analysis: Defining and Understanding the Public Relations Issue

Situational Analysis: Defining Stakeholders

Strategy: More on Public Relations Central Messaging

Public Relations Tactics Toolbox

Social Media Tactics

Internal Messaging

Budgeting and Scheduling for a Public Relations Campaign

Public Relations Campaign Evaluation

Putting It All Together the Public Relation Campaign

Culture, Diversity, and Inclusion

Global Public Relations

Filters