Question 1

Which of the following statements is a characteristic of user communities?

Accepted Answer

A)  Social Media (SM) user communities are mostly based on geographic and familial ties. 
B)  Most users of SM belong to several different user communities. 
C)  In community-SM site relationships, the relationships in second-tier communities are disassociated from first-tier users. 
D)  A viral hook is an inducement to constrain communications between user communities. 
A)  Social Media (SM) user communities are mostly based on geographic and familial ties. 
B)  Most users of SM belong to several different user communities. 
C)  In community-SM site relationships, the relationships in second-tier communities are disassociated from first-tier users. 
D)  A viral hook is an inducement to constrain communications between user communities. B

Question 2

Being linked to a network of highly regarded contacts is a form of social credential.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following statements is true of defenders of belief?

Accepted Answer

A)  They seek conformity and want to convince others of the wisdom of their opinions. 
B)  Their communities do not facilitate activities like sales and marketing. 
C)  They are effective for activities that involve innovation and problem solving. 
D)  When confronted with contrary evidence, they change their opinion. 
A)  They seek conformity and want to convince others of the wisdom of their opinions. 
B)  Their communities do not facilitate activities like sales and marketing. 
C)  They are effective for activities that involve innovation and problem solving. 
D)  When confronted with contrary evidence, they change their opinion. A

Question 4

Employees who contribute to and manage social networking sites will generate direct labor costs.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is true of social capital?

Accepted Answer

A)  When a user creates content for an organization, the strength of the relationship increases. 
B)  Social capital does not depreciate. 
C)  Using relationships in social networks to influence decision makers decreases the value of social capital. 
D)  The strength of a relationship between two entities is determined by the number of relationships of each entity. 
A)  When a user creates content for an organization, the strength of the relationship increases. 
B)  Social capital does not depreciate. 
C)  Using relationships in social networks to influence decision makers decreases the value of social capital. 
D)  The strength of a relationship between two entities is determined by the number of relationships of each entity.

Question 6

According to McAfee,Enterprise 2.0 workers prefer to navigate content structures rather than searching for content.

Accepted Answer

A) True 
 B)False

Question 7

A social media policy is a statement that delineates employees' rights and responsibilities.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements is true of social capital?

Accepted Answer

A)  Social capital is the investment in human knowledge and skills for future profit. 
B)  The value of social capital is determined by the number of relationships in a social network. 
C)  Social capital can be gained by limiting the number of friends. 
D)  Being linked into social networks undermines a professional's image and position in an organization. 
A)  Social capital is the investment in human knowledge and skills for future profit. 
B)  The value of social capital is determined by the number of relationships in a social network. 
C)  Social capital can be gained by limiting the number of friends. 
D)  Being linked into social networks undermines a professional's image and position in an organization.

Question 9

According to McAfee,Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them: Which of the following characteristics of Enterprise 2.0 does this refer to?

Accepted Answer

A)  search 
B)  links 
C)  signals 
D)  extensions 
A)  search 
B)  links 
C)  signals 
D)  extensions

Question 10

Capital is defined as the investment of resources for future profit.

Accepted Answer

A) True 
 B)False

Question 11

Since the benefits of Enterprise 2.0 result from emergence,there is no way to control for either effectiveness or efficiency.

Accepted Answer

A) True 
 B)False

Question 12

How does social capital add value?

Accepted Answer

Relationships in social networks can pro

Question 13

Which of the following statements is true of seekers of truth?

Accepted Answer

A)  They share a common belief and seek conformity. 
B)  They do not change their opinion when confronted with a contrary opinion. 
C)  They are effective for activities like sales and marketing. 
D)  They generally do not form bonds with an organization. 
A)  They share a common belief and seek conformity. 
B)  They do not change their opinion when confronted with a contrary opinion. 
C)  They are effective for activities like sales and marketing. 
D)  They generally do not form bonds with an organization.

Question 14

Social media outlets are companies and other organizations that choose to support a presence on one or more SM sites.

Accepted Answer

A) True 
 B)False

Question 15

Social media is the use of information technology to support the sharing of content among networks of users.

Accepted Answer

A) True 
 B)False

Question 16

For SM sponsors,social networking procedures are informal,evolving,and socially oriented.

Accepted Answer

A) True 
 B)False

Question 17

What is social media?

Accepted Answer

Social media (SM)is the use of informati

Question 18

Being linked to a network of highly regarded contacts is a form of ________.

Accepted Answer

A)  social credential 
B)  personal reinforcement 
C)  mobility 
D)  nepotism 
A)  social credential 
B)  personal reinforcement 
C)  mobility 
D)  nepotism

Question 19

Social media sponsors are the companies that operate the SM sites.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements is true of responding to social networking problems?

Accepted Answer

A)  Deleting legitimate negative comments indicates that the site contains genuine user content. 
B)  Criticism of products on an SM site cannot be used for product development. 
C)  Responses to problematic content on the organization's SM site should be defensive. 
D)  Patronizing responses to comments from content contributors can generate a strong backlash. 
A)  Deleting legitimate negative comments indicates that the site contains genuine user content. 
B)  Criticism of products on an SM site cannot be used for product development. 
C)  Responses to problematic content on the organization's SM site should be defensive. 
D)  Patronizing responses to comments from content contributors can generate a strong backlash.

Exam 8: Social Media Information Systems

Which of the following statements is a characteristic of user communities?

Being linked to a network of highly regarded contacts is a form of social credential.

Which of the following statements is true of defenders of belief?

Employees who contribute to and manage social networking sites will generate direct labor costs.

Which of the following statements is true of social capital?

According to McAfee,Enterprise 2.0 workers prefer to navigate content structures rather than searching for content.

A social media policy is a statement that delineates employees' rights and responsibilities.

Which of the following statements is true of social capital?

According to McAfee,Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them: Which of the following characteristics of Enterprise 2.0 does this refer to?

Capital is defined as the investment of resources for future profit.

Since the benefits of Enterprise 2.0 result from emergence,there is no way to control for either effectiveness or efficiency.

How does social capital add value?

Which of the following statements is true of seekers of truth?

Social media outlets are companies and other organizations that choose to support a presence on one or more SM sites.

Social media is the use of information technology to support the sharing of content among networks of users.

For SM sponsors,social networking procedures are informal,evolving,and socially oriented.

What is social media?

Being linked to a network of highly regarded contacts is a form of ________.

Social media sponsors are the companies that operate the SM sites.

Which of the following statements is true of responding to social networking problems?

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