Exam 5: Data Collection: Exploratory and Conclusive Research

Which data collection method is disintermediated? What does this mean?

Methods for estimating the degree of non-response error include all of the following proposed methods except

In comparison to other data collection techniques,the focus group interview has all of the following tangible advantages except

For nonconsumer goods research,a group of approximately 15 individuals is best for a focus group to ensure maximum interaction among participants.

When considering the three traditional approaches of communication,when sensitive or embarrassing questions are involved,evidence indicates that _______________ will produce the highest quality data.

What are the advantages and disadvantages of using the communication method to collect data.

Basic limitations of the telephone interview include all of the following except

When one person tries to dominate the discussion in a focus group,the moderator can

Sample control refers to the ability of the communication approach to reach the designated units in the sample plan effectively and efficiently.

Of the four communication methods,_______________ is by far the fastest way to obtain large quantities of data.

The most expensive approach per completed interview of the four communication methods is generally

The purpose of a moderator's guide is to

Of the four communication methods,_______________ offer the greatest degree of sample control.

Controlling non-response rates is an important concern in choosing among communication media.

A variation on the standard focus group is the _______________,which is a group that consists of a moderator and 4 to 5 participants.