Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report
Exam 1: The Purpose and Process of Marketing Research75 Questions
Exam 2: Research Design and Data Sources75 Questions
Exam 3: Measurement in Marketing Research75 Questions
Exam 4: Causal Designs and Marketing Experiments75 Questions
Exam 5: Data Collection: Exploratory and Conclusive Research75 Questions
Exam 6: Designing Surveys and Data Collection Instruments75 Questions
Exam 7: Sampling75 Questions
Exam 8: Data Analysis and Statistical Methods: Univariate and Bivariate Analyses75 Questions
Exam 9: Multiple Regression: Modeling Multivariate Relationships74 Questions
Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses75 Questions
Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling75 Questions
Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report75 Questions
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_______________ is a data-based selection bias that occurs when data are deemed "bad" using arbitrary criteria,often as they come in,instead of using explicitly-stated or previously agree-upon standards.
Free
(Multiple Choice)
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Correct Answer:
B
The most general form of heterogeneity model in current use is called
Free
(Multiple Choice)
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Correct Answer:
D
In preparing a written report,a simple graph can convey far more than a table with the same information.
Free
(True/False)
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Correct Answer:
True
The executive summary is a condensed,accurate statement of the report's most crucial findings that is the essential element of nearly all research reports.
(True/False)
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The selection equation of the Heckman model is an ordered logit model.
(True/False)
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It is important to remember that a sample that is collected non-randomly will always have a bias.
(True/False)
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Correcting for selection bias relies on the _______________ for selection
(Multiple Choice)
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For prediction,the Heckman model can use any regression-based model.
(True/False)
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Performing multiple,related studies and reporting only those that support the favored hypotheses is called
(Multiple Choice)
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The methodology component of the written report should contain all of the following information except
(Multiple Choice)
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The model for selection in question #23 is used instead of others because
(Multiple Choice)
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The following results from the Application Case Study presented in the text show means for selection of movies (Selection Distribution) and how they were rated (Prediction Distribution). Refer to this table to answer the following questions.
Hierarchical Bayes Sample Selection Model for Movie Ratings Predictions
-Which types of movies are not selected often,yet are rated highly when selected?

(Multiple Choice)
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The hierarchical Bayes model is called "hierarchical" because
(Multiple Choice)
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Within marketing research,"heterogeneity" is generally used to refer to
(Multiple Choice)
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The selection bias of "data mining" occurs when researchers perform a huge number of analyses and present the most significant results as if they were the only a priori hypotheses.
(True/False)
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In using pie charts to illustrate data in written reports,it is advisable not to exceed
(Multiple Choice)
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In examining the differences between men's and women's weight,it can be said that women have a lower baseline weight then men.This is an example of
(Multiple Choice)
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