Exam 8: Data Analysis and Statistical Methods: Univariate and Bivariate Analyses
Exam 1: The Purpose and Process of Marketing Research75 Questions
Exam 2: Research Design and Data Sources75 Questions
Exam 3: Measurement in Marketing Research75 Questions
Exam 4: Causal Designs and Marketing Experiments75 Questions
Exam 5: Data Collection: Exploratory and Conclusive Research75 Questions
Exam 6: Designing Surveys and Data Collection Instruments75 Questions
Exam 7: Sampling75 Questions
Exam 8: Data Analysis and Statistical Methods: Univariate and Bivariate Analyses75 Questions
Exam 9: Multiple Regression: Modeling Multivariate Relationships74 Questions
Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses75 Questions
Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling75 Questions
Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report75 Questions
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In using a univariate chi-square test of distributions for data that has 5 categories the degrees of freedom that would be used to determine the chi-square test statistic would be
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(Multiple Choice)
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Correct Answer:
B
The _______________ is a measure of central tendency appropriate for nominal data.
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(Multiple Choice)
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Correct Answer:
C
The chi-square test can be used to test a hypothesized population distribution across nominal categories.
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(True/False)
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Correct Answer:
True
The measures of central tendency include all of the following except
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If the relationship between two variables has a linear correlation coefficient (r)= 0.30,what is the coefficient of determination?
(Essay)
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If additional independent (X)variables are added into the regression equation,r2 will always get larger.To correct for this situation,statisticians have developed the _______________,which is not so easily influenced by additional variables.
(Multiple Choice)
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Given the null hypothesis H0 : = 10,what alternative hypothesis would require a two-tailed test?
(Short Answer)
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The most important descriptive statistical procedure appropriate for use with two interval variables is the
(Multiple Choice)
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For interval data,the chi-square test is the most appropriate inferential statistical test.
(True/False)
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The _______________ is a procedure for comparing a hypothesized population distribution across nominal categories against an observed distribution.
(Multiple Choice)
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If the significance level for a hypothesis test is set at 0.03,the confidence level of the test would be
(Multiple Choice)
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The usual starting point in hypothesis testing is to specify the level of Type II error the researcher is willing to tolerate.
(True/False)
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The linear correlation coefficient is scale-dependent,because the scale of the two variables will impact the correction coefficient.Changing one or both scales will change the coefficient.
(True/False)
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For questions #20 through 24 relate back to this situation:
A product manager is concerned with whether or not her product's share is equal to 25 percent of the market. A sample of 35 data points yields a sample proportion equal to 38 percent.
-What inferential statistical test is appropriate for the hypothesis in question #20?
(Multiple Choice)
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When the sample size is small (< 25),the t and z distributions are very close to one another.
(True/False)
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Based on the following array of data,calculate the mean,median,mode,and the absolute frequency of the value "10."
Data: 14,23,10,12,11,5,7,16,10
(Essay)
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In hypothesis testing,researchers never "accept" a null hypothesis,merely "fail to reject."
(True/False)
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Descriptive statistics are used to make inferences about a population.
(True/False)
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Given the problem,hypothesis,and test procedure stated in questions #20 through 23,a calculated test value of 1.78 is obtained.What conclusion is possible,assuming a 95 percent confidence level?
(Multiple Choice)
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The effect of units is eliminated by dividing the covariance by the standard deviation of the two variables to calculate a measure called the
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