Exam 8: Data Analysis and Statistical Methods: Univariate and Bivariate Analyses
Exam 1: The Purpose and Process of Marketing Research75 Questions
Exam 2: Research Design and Data Sources75 Questions
Exam 3: Measurement in Marketing Research75 Questions
Exam 4: Causal Designs and Marketing Experiments75 Questions
Exam 5: Data Collection: Exploratory and Conclusive Research75 Questions
Exam 6: Designing Surveys and Data Collection Instruments75 Questions
Exam 7: Sampling75 Questions
Exam 8: Data Analysis and Statistical Methods: Univariate and Bivariate Analyses75 Questions
Exam 9: Multiple Regression: Modeling Multivariate Relationships74 Questions
Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses75 Questions
Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling75 Questions
Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report75 Questions
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The effects of sample size can be corrected for by taking the SSXY value for variables X and Y and _______________ to calculate the "covariance."
(Multiple Choice)
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A "two-tailed test" is used to test the alternative hypothesis that a sample statistic is less than a particular value.
(True/False)
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Because hypotheses are always tested with data from a sample,there will always be some sampling error.
(True/False)
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In general,the degrees of freedom (df )is the size of the sample (n)
(Multiple Choice)
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The _______________ is an appropriate measure of central tendency for interval data and is by far the most widely used measure in all of statistics.
(Multiple Choice)
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In hypothesis testing,the null hypothesis is stated as a population parameter being
(Multiple Choice)
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In examining the relationship between two variables,if r = -1,then the relationship is
(Multiple Choice)
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Relative and absolute frequencies are appropriate measures of dispersion for nominal data.
(True/False)
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Bivariate analysis would be needed to answer all of the following questions except:
(Multiple Choice)
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The power of a hypothesis test is described as the probability of
(Multiple Choice)
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For questions #20 through 24 relate back to this situation:
A product manager is concerned with whether or not her product's share is equal to 25 percent of the market. A sample of 35 data points yields a sample proportion equal to 38 percent.
-What would be the numerator of the inferential statistical test for the hypothesis in question #20?
(Multiple Choice)
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A researcher will set the maximum tolerable degree of Type I error,which is referred to as the
(Multiple Choice)
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