Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report

With _______________,there is no search for the best parameter values,but instead guesses are made about the value of each parameter repetitively to arrive at a solution.

Identify and describe the 8 types of selection bias.

In the Heckman model,the more correlated are the errors between the selection model and the prediction model,the greater the evidence of a selection bias.

An example of a study-based selection bias is

A discussion of the methodology used in the research would be found in which section of the written report?

When there is little data for an individual respondent,nonhierarchical methods permit the borrowing of information from other respondents to obtain better estimates.

The following results from the Application Case Study presented in the text show means for selection of movies (Selection Distribution) and how they were rated (Prediction Distribution). Refer to this table to answer the following questions. Hierarchical Bayes Sample Selection Model for Movie Ratings Predictions -Which kind of movies are selected the least often?

All of the following are participant-based selection biases except

The following results from the Application Case Study presented in the text show means for selection of movies (Selection Distribution) and how they were rated (Prediction Distribution). Refer to this table to answer the following questions. Hierarchical Bayes Sample Selection Model for Movie Ratings Predictions -From the following list of movies,which one is rated the lowest?

In real applications,all of the following complexities of heterogeneity are common except

With end-point selection bias,data collection begins as soon as data fall above or below an acceptable threshold.

The hierarchical model allows for all of the following except

Suppose that the distribution of the value of b for a sample of respondents were as follows: 23% have b=2 17% have b=3 30% have b=4 30% have b=5 Which type of heterogeneity model does this example fit?

Discuss 5 general guidelines for a written marketing research report.

Since many managers only read the _______________ of a written research report,it is important for it to be accurate,concise,and well-written

In Bayesian analysis,guesses follow a rigorous process called

The result of the estimation process through rigorous guessing procedures is

When writing a report,use plenty of clichés and marketing jargon,because this is the language that management understands.

In terms of ratings,which movies have the highest heterogeneity?

When respondents can decide whether or not they want to participate,it is called unequal selection bias.