Exam 10: Writing Specific Communications

When the promotions of an event use newspaper ads, spot announcements on local radio stations, circulars, and news releases, all focused on the same theme, together they make up a(n) _____.

16. Which of the following is NOT an objective of an effective sales letter?

List and briefly describe the five objectives of an effective sales letter.

In order to establish a familiar tone in a sales letter, a writer should avoid referring to the reader as "you."

If you receive a claim letter threatening legal action against the company you are working for, which of the following actions would be most appropriate for you to take?

What are the ways in which companies can reduce the costs and time involved in writing letters?

Referring to the reader of your sales letter as "you" as often as possible will:

Form letters should be primarily used when:

A(n) _____ is a type of request letter written by a customer when there is a problem with a product or service.

A bank wants to congratulate one of its customers for having repaid an entire loan amount with no defaults. Which of the following letters would best help the bank convey this message?

A(n) _____ is a group of potential customers chosen on the basis of certain characteristics, such as age, geographic location, income, or lifestyle.

How does the social-business letter format differ from the personal-business letter format?

Which of the following is most likely to result in unfavorable public relations?

Derek placed an order for seven electronic circuits for his project, but only two were delivered on the specified date. A week later, the remaining five circuits had still not arrived, prompting Derek to write a claim letter to the seller. Which of the following should Derek avoid when writing the claim letter?

An adjustment letter is written by a:

A type of persuasive letter in which a company reminds certain customers that they have not paid their bills is known as a(n) _____.

Fly Now Inc. has to send out letters to two customers confirming their air ticket reservations. Since only a few details in the confirmation letters are different, the writer has decided to use form letters with variables. Which of the following parts of the two form letters will be different?

A _____ looks for opportunities to show the company they work for in the best possible light.

When certain details in the body of a form letter are changed according to the situation, these changes are called _____.

Writers should follow the personal-business letter format when writing congratulations letters to employees of the same company.