Question 1

Unfavorable public opinion can ruin a firm.

Accepted Answer

A) True 
 B)False  True

Question 2

When a customer first fails to pay a bill on time, it is wise to assume that this failure is an oversight.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following is a disadvantage of form letters?

Accepted Answer

A)  They have poorer content quality. 
B)  They increase a company's cost and time required to write letters. 
C)  They fail to add a personal touch to the message in them. 
D)  They have more errors. 
A)  They have poorer content quality. 
B)  They increase a company's cost and time required to write letters. 
C)  They fail to add a personal touch to the message in them. 
D)  They have more errors. C

Question 4

"Incentives to buy" are called _____, and they are the main act of a sales letter.

Accepted Answer

The answer of "Incentives to buy" are called _____, and...

Question 5

Describe each collection letter in a typical five-letter follow-up series.

Accepted Answer

In a typical five-letter follow-up serie

Question 6

A company decides to seek a compromise adjustment with a claimant in the event of a(n):

Accepted Answer

A)  allowable claim. 
B)  partially allowable claim. 
C)  nonallowable claim. 
D)  illegal claim. 
A)  allowable claim. 
B)  partially allowable claim. 
C)  nonallowable claim. 
D)  illegal claim.

Question 7

Using imperative sentences in the first paragraph of a sales letter can help a writer establish a familiar tone with the readers.

Accepted Answer

A) True 
 B)False

Question 8

A rhetorical question is a question that is posed with an expectation of a long reply.

Accepted Answer

A) True 
 B)False

Question 9

Elaborate on the role of a public relations specialist.

Accepted Answer

A public relations specialist looks for

Question 10

Which of the following is NOT an example of social-business communications?

Accepted Answer

A)  Congratulating a co-worker on a promotion 
B)  Expressing a grievance to a firm when there is problem with a product 
C)  Expressing condolences when a business associate suffers a tragedy 
D)  Thanking someone for a special favor or a gift 
A)  Congratulating a co-worker on a promotion 
B)  Expressing a grievance to a firm when there is problem with a product 
C)  Expressing condolences when a business associate suffers a tragedy 
D)  Thanking someone for a special favor or a gift

Question 11

Rhetorical questions in a sales letter are a poor way to develop a close relationship between the writer and the reader

Accepted Answer

A) True 
 B)False

Question 12

What is a claim letter? List a few guidelines to be followed when writing a claim letter.

Accepted Answer

A claim letter is a type of request lett

Question 13

What are form letters? What are the advantages of using them?

Accepted Answer

Form letters are pre-written documents t

Question 14

A company has not received its payment from a customer even after sending the customer multiple reminders. In the final letter of a five-letter follow-up series to be sent to the customer, the company should:

Accepted Answer

A)  give the customer the benefit of the doubt. 
B)  state what legal action will be taken if the customer fails to pay. 
C)  insult and blame the customer. 
D)  demand that the customer make the payment immediately. 
A)  give the customer the benefit of the doubt. 
B)  state what legal action will be taken if the customer fails to pay. 
C)  insult and blame the customer. 
D)  demand that the customer make the payment immediately.

Question 15

Sales letters can be more direct and personal than commercials on radio and television.

Accepted Answer

A) True 
 B)False

Question 16

Describe three occasions that call for a written thank-you letter.

Accepted Answer

A written thank-you is required for:
• G

Question 17

The salutation "Dear Ms. Lucy" should end with a comma rather than with a colon in a(n) _____.

Accepted Answer

A)  collection letter 
B)  claim letter 
C)  condolence letter 
D)  adjustment letter 
A)  collection letter 
B)  claim letter 
C)  condolence letter 
D)  adjustment letter

Question 18

Which of the following items included with a sales letter is NOT meant to provide customers with an opportunity to act on an urge to buy?

Accepted Answer

A)  A collection letter 
B)  A sample product 
C)  An order form 
D)  A postage-paid reply card 
A)  A collection letter 
B)  A sample product 
C)  An order form 
D)  A postage-paid reply card

Question 19

By suggesting reasonable solutions to resolve a claim, the claimant weakens his or her chance of getting a just settlement quickly.

Accepted Answer

A) True 
 B)False

Question 20

With regard to the social-business letter format, which of the following statements is NOT True?

Accepted Answer

A)  The inside address is placed last, at the bottom left of the page. 
B)  The salutation ends with a comma rather than a colon. 
C)  The baronial letterhead cannot be used. 
D)  Reference initials and copy notations are not included. 
A)  The inside address is placed last, at the bottom left of the page. 
B)  The salutation ends with a comma rather than a colon. 
C)  The baronial letterhead cannot be used. 
D)  Reference initials and copy notations are not included.

Unfavorable public opinion can ruin a firm.

When a customer first fails to pay a bill on time, it is wise to assume that this failure is an oversight.

Which of the following is a disadvantage of form letters?

"Incentives to buy" are called _____, and they are the main act of a sales letter.

Describe each collection letter in a typical five-letter follow-up series.

A company decides to seek a compromise adjustment with a claimant in the event of a(n):

Using imperative sentences in the first paragraph of a sales letter can help a writer establish a familiar tone with the readers.

A rhetorical question is a question that is posed with an expectation of a long reply.

Elaborate on the role of a public relations specialist.

Which of the following is NOT an example of social-business communications?

Rhetorical questions in a sales letter are a poor way to develop a close relationship between the writer and the reader

What is a claim letter? List a few guidelines to be followed when writing a claim letter.

What are form letters? What are the advantages of using them?

A company has not received its payment from a customer even after sending the customer multiple reminders. In the final letter of a five-letter follow-up series to be sent to the customer, the company should:

Sales letters can be more direct and personal than commercials on radio and television.

Describe three occasions that call for a written thank-you letter.

The salutation "Dear Ms. Lucy" should end with a comma rather than with a colon in a(n) _____.

Which of the following items included with a sales letter is NOT meant to provide customers with an opportunity to act on an urge to buy?

By suggesting reasonable solutions to resolve a claim, the claimant weakens his or her chance of getting a just settlement quickly.

With regard to the social-business letter format, which of the following statements is NOT True?

Communicating in Everyday Life

Interpreting Communication

Communicating Globally

Exploring Language Elements

Mastering Nouns and Pronouns

Expanding Language Skills

Applying the Mechanics of Style

Sharpening Writing Skills

Writing E-Mails, Memos, and Letters

Preparing and Writing Reports

Working With Technology

Communicating With Customers

Developing Presentation Skills

Searching for Jobs

Interviewing and Employment Issues

Filters

Exam 10: Writing Specific Communications

Unfavorable public opinion can ruin a firm.

When a customer first fails to pay a bill on time, it is wise to assume that this failure is an oversight.

Which of the following is a disadvantage of form letters?

"Incentives to buy" are called _____, and they are the main act of a sales letter.

Describe each collection letter in a typical five-letter follow-up series.

A company decides to seek a compromise adjustment with a claimant in the event of a(n):

Using imperative sentences in the first paragraph of a sales letter can help a writer establish a familiar tone with the readers.

A rhetorical question is a question that is posed with an expectation of a long reply.

Elaborate on the role of a public relations specialist.

Which of the following is NOT an example of social-business communications?

Rhetorical questions in a sales letter are a poor way to develop a close relationship between the writer and the reader

What is a claim letter? List a few guidelines to be followed when writing a claim letter.

What are form letters? What are the advantages of using them?

A company has not received its payment from a customer even after sending the customer multiple reminders. In the final letter of a five-letter follow-up series to be sent to the customer, the company should:

Sales letters can be more direct and personal than commercials on radio and television.

Describe three occasions that call for a written thank-you letter.

The salutation "Dear Ms. Lucy" should end with a comma rather than with a colon in a(n) _____.

Which of the following items included with a sales letter is NOT meant to provide customers with an opportunity to act on an urge to buy?

By suggesting reasonable solutions to resolve a claim, the claimant weakens his or her chance of getting a just settlement quickly.

With regard to the social-business letter format, which of the following statements is NOT True?

Communicating in Everyday Life

Interpreting Communication

Communicating Globally

Exploring Language Elements

Mastering Nouns and Pronouns

Expanding Language Skills

Applying the Mechanics of Style

Sharpening Writing Skills

Writing E-Mails, Memos, and Letters

Preparing and Writing Reports

Working With Technology

Communicating With Customers

Developing Presentation Skills

Searching for Jobs

Interviewing and Employment Issues

Filters