Question 1

What is a social role that a person may have?

Accepted Answer

A)  a reference 
B)  a student 
C)  an attitude 
D)  a culture 
E)  a class 
A)  a reference 
B)  a student 
C)  an attitude 
D)  a culture 
E)  a class B

Question 2

Products are either marketed to the B2B market or the B2C market, but never to both.

Accepted Answer

A) True 
 B)False  False

Question 3

Political, legal, regulatory, social, competitive, economic, and technological forces comprise the

Accepted Answer

A)  marketing mix. 
B)  marketing concept. 
C)  marketing strategy. 
D)  business plan. 
E)  marketing environment. 
A)  marketing mix. 
B)  marketing concept. 
C)  marketing strategy. 
D)  business plan. 
E)  marketing environment. E

Question 4

Delineate the psychological variables of buying behavior.

Accepted Answer

Psychological factors of buying behavior

Question 5

What is a challenge marketers in the United States will face in the future?

Accepted Answer

A)  effectively addressing an increasingly racially diverse population 
B)  effectively addressing the decline in women as a market segment 
C)  developing products to reach the growing white male population 
D)  focusing their efforts on the total market, rather than specific target markets 
E)  effectively dealing with the decline of minority groups' buying power 
A)  effectively addressing an increasingly racially diverse population 
B)  effectively addressing the decline in women as a market segment 
C)  developing products to reach the growing white male population 
D)  focusing their efforts on the total market, rather than specific target markets 
E)  effectively dealing with the decline of minority groups' buying power

Question 6

Small Treasure Gifts is deciding whether to sell its products in kiosks outside subway stations or in stores at popular malls. What element of the marketing mix does this decision most closely relate?

Accepted Answer

A)  price 
B)  distribution 
C)  promotion 
D)  product 
E)  process 
A)  price 
B)  distribution 
C)  promotion 
D)  product 
E)  process

Question 7

Matrix Clothing Inc. decides to launch its premium line of clothing and bags in a country that is experiencing increasing purchasing power and per capita income by its residents. Which environmental force primarily influenced Matrix Clothing Inc.'s decision?

Accepted Answer

A)  technological 
B)  legal 
C)  religious 
D)  political 
E)  economic 
A)  technological 
B)  legal 
C)  religious 
D)  political 
E)  economic

Question 8

Lucia went to a new salon in the area to get her hair cut and colored. However, the stylist cut her hair shorter than she wanted and wouldn't use the bold red color Lucia wanted. As a result, Lucia did not feel good about her purchase. What does this most likely mean for the future of this exchange relationship?

Accepted Answer

A)  Lucia will find a new style and color for her next trip to the salon. 
B)  Lucia will return to the same stylist for her next cut and color. 
C)  Lucia is not likely to get her hair cut and colored again anytime soon. 
D)  Lucia will go to a different salon and stylist for her next cut and color. 
E)  Lucia will refuse to pay for the cut and color she just received. 
A)  Lucia will find a new style and color for her next trip to the salon. 
B)  Lucia will return to the same stylist for her next cut and color. 
C)  Lucia is not likely to get her hair cut and colored again anytime soon. 
D)  Lucia will go to a different salon and stylist for her next cut and color. 
E)  Lucia will refuse to pay for the cut and color she just received.

Question 9

A fashion clothier is contemplating whether to sell its products in brick and mortar stores or to sell them at its online store. What element of the marketing mix does this decision most closely relate?

Accepted Answer

A)  price 
B)  process 
C)  promotion 
D)  product 
E)  distribution 
A)  price 
B)  process 
C)  promotion 
D)  product 
E)  distribution

Question 10

Sarah has produced 1,000 jars of raspberry jam, using the homegrown raspberries from her field. By concentrating her efforts on advertising and publicity, she is trying to encourage people to notice and buy her product. Through her promotional activities, Sarah is primarily engaging in the marketing function of

Accepted Answer

A)  financing. 
B)  grading. 
C)  warehousing. 
D)  buying. 
E)  selling. 
A)  financing. 
B)  grading. 
C)  warehousing. 
D)  buying. 
E)  selling.

Question 11

An automobile company manufactures different cars for different market segments. It markets its SUVs for customers who live in the mountains, sedans for customers in the coastal plains, and smaller hatchback cars for those in big cities. In this scenario, the company is primarily using ________ variables of market segmentation.

Accepted Answer

A)  demographic 
B)  psychographic 
C)  geographic 
D)  behavioristic 
E)  ethnographic 
A)  demographic 
B)  psychographic 
C)  geographic 
D)  behavioristic 
E)  ethnographic

Question 12

Which orientation in the evolution of the marketing concept was characterized by the supply of manufactured goods catching up with and then exceeding demand, leading businesspeople to realize they would have to promote their products to get buyers to desire them?

Accepted Answer

A)  production 
B)  trade 
C)  sales 
D)  market 
E)  demand 
A)  production 
B)  trade 
C)  sales 
D)  market 
E)  demand

Question 13

Rich runs a home improvement business. He is happy with the level of business he receives, but he wants to learn more about his customers, so he studies information compiled by the U.S. census bureau and other government agencies, databases created by marketing research firms, and sales and other internal reports. What kind of data is Rich using in this scenario?

Accepted Answer

A)  ethnographic data 
B)  complex data 
C)  simple data 
D)  primary data 
E)  secondary data 
A)  ethnographic data 
B)  complex data 
C)  simple data 
D)  primary data 
E)  secondary data

Question 14

A consumer electronics company wants to implement a multisegment approach to market segmentation. What requirements must be met to ensure that the strategy is successful?

Accepted Answer

1. Consumers' needs for the product must

Question 15

A systematic, objective process of getting information about potential customers to guide marketing decisions is referred to as

Accepted Answer

A)  the promotion strategy. 
B)  the marketing concept. 
C)  market segmentation. 
D)  marketing research. 
E)  a marketing strategy. 
A)  the promotion strategy. 
B)  the marketing concept. 
C)  market segmentation. 
D)  marketing research. 
E)  a marketing strategy.

Question 16

Ben is the marketing manager of a large department store that sells a variety of household appliances, including refrigerators, washing machines, and stoves. What might Ben do to help customers finance these large, expensive items?

Accepted Answer

A)  standardize the products 
B)  offer free delivery 
C)  focus advertising on product benefits 
D)  mark up regular prices to make sale prices more attractive 
E)  arrange credit 
A)  standardize the products 
B)  offer free delivery 
C)  focus advertising on product benefits 
D)  mark up regular prices to make sale prices more attractive 
E)  arrange credit

Question 17

The Coffee Clutch is a small, local company that, in addition to making delicious coffee drinks, offers its customers live music, open microphone nights, free Internet access, and comfortable seating so they can enjoy their coffee with friends or while working. In the case of this company, which statement is most likely true?

Accepted Answer

A)  The tangible product itself is the most important thing this company offers its customers. 
B)  All of the items this company offers its customers are tangible products. 
C)  All of the items this company offers its customers are intangible things of value. 
D)  Most of this company's income comes from selling intangible items. 
E)  The tangible product itself may not be as important as the benefits associated with the product. 
A)  The tangible product itself is the most important thing this company offers its customers. 
B)  All of the items this company offers its customers are tangible products. 
C)  All of the items this company offers its customers are intangible things of value. 
D)  Most of this company's income comes from selling intangible items. 
E)  The tangible product itself may not be as important as the benefits associated with the product.

Question 18

Guilt-Free Sweets is a bakery that produces all gluten-free baked goods to target customers who have trouble digesting gluten but still want to be able to enjoy tasty treats. What type of segmentation is this company using?

Accepted Answer

A)  demographic segmentation 
B)  geographic segmentation 
C)  psychographic segmentation 
D)  benefit segmentation 
E)  lifestyle segmentation 
A)  demographic segmentation 
B)  geographic segmentation 
C)  psychographic segmentation 
D)  benefit segmentation 
E)  lifestyle segmentation

Question 19

Micah, Felicity, and Jasmine have developed a common pattern of behavior. They all own large houses, drive fancy cars, and belong to an elite country club. Micah, Felicity, and Jasmine most likely belong to the same

Accepted Answer

A)  personality group. 
B)  cultural group. 
C)  social role. 
D)  social class. 
E)  generational class. 
A)  personality group. 
B)  cultural group. 
C)  social role. 
D)  social class. 
E)  generational class.

Question 20

Deborah owns a rustic furniture store in New Hampshire. When customers buy her unique furniture pieces, she arranges a time for her employees to deliver the furniture to their homes using her delivery truck. This is an example of

Accepted Answer

A)  selling. 
B)  transporting. 
C)  grading. 
D)  storing. 
E)  buying. 
A)  selling. 
B)  transporting. 
C)  grading. 
D)  storing. 
E)  buying.

What is a social role that a person may have?

Products are either marketed to the B2B market or the B2C market, but never to both.

Political, legal, regulatory, social, competitive, economic, and technological forces comprise the

Delineate the psychological variables of buying behavior.

What is a challenge marketers in the United States will face in the future?

Small Treasure Gifts is deciding whether to sell its products in kiosks outside subway stations or in stores at popular malls. What element of the marketing mix does this decision most closely relate?

Matrix Clothing Inc. decides to launch its premium line of clothing and bags in a country that is experiencing increasing purchasing power and per capita income by its residents. Which environmental force primarily influenced Matrix Clothing Inc.'s decision?

A fashion clothier is contemplating whether to sell its products in brick and mortar stores or to sell them at its online store. What element of the marketing mix does this decision most closely relate?

Which orientation in the evolution of the marketing concept was characterized by the supply of manufactured goods catching up with and then exceeding demand, leading businesspeople to realize they would have to promote their products to get buyers to desire them?

A consumer electronics company wants to implement a multisegment approach to market segmentation. What requirements must be met to ensure that the strategy is successful?

A systematic, objective process of getting information about potential customers to guide marketing decisions is referred to as

Ben is the marketing manager of a large department store that sells a variety of household appliances, including refrigerators, washing machines, and stoves. What might Ben do to help customers finance these large, expensive items?

Guilt-Free Sweets is a bakery that produces all gluten-free baked goods to target customers who have trouble digesting gluten but still want to be able to enjoy tasty treats. What type of segmentation is this company using?

Micah, Felicity, and Jasmine have developed a common pattern of behavior. They all own large houses, drive fancy cars, and belong to an elite country club. Micah, Felicity, and Jasmine most likely belong to the same

Deborah owns a rustic furniture store in New Hampshire. When customers buy her unique furniture pieces, she arranges a time for her employees to deliver the furniture to their homes using her delivery truck. This is an example of

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, Entrepreneurship, and Franchising

The Nature of Management

Organization, Teamwork, and Communication

Managing Operations and Supply Chains

Motivating the Workforce

Managing Human Resources

Dimensions of Marketing Strategy

Digital Marketing and Social Networking

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Personal Financial Planning and Legal and Regulatory Environment

Appendix A: Guidelines for the Development of the Business Plan

Appendix B: Personal Career Plan

Appendix C: Risk: The Basics of Risk Management

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Exam 11: Customer-Driven Marketing

What is a social role that a person may have?

Products are either marketed to the B2B market or the B2C market, but never to both.

Political, legal, regulatory, social, competitive, economic, and technological forces comprise the

Delineate the psychological variables of buying behavior.

What is a challenge marketers in the United States will face in the future?

Small Treasure Gifts is deciding whether to sell its products in kiosks outside subway stations or in stores at popular malls. What element of the marketing mix does this decision most closely relate?

Matrix Clothing Inc. decides to launch its premium line of clothing and bags in a country that is experiencing increasing purchasing power and per capita income by its residents. Which environmental force primarily influenced Matrix Clothing Inc.'s decision?

A fashion clothier is contemplating whether to sell its products in brick and mortar stores or to sell them at its online store. What element of the marketing mix does this decision most closely relate?

Which orientation in the evolution of the marketing concept was characterized by the supply of manufactured goods catching up with and then exceeding demand, leading businesspeople to realize they would have to promote their products to get buyers to desire them?

A consumer electronics company wants to implement a multisegment approach to market segmentation. What requirements must be met to ensure that the strategy is successful?

A systematic, objective process of getting information about potential customers to guide marketing decisions is referred to as

Ben is the marketing manager of a large department store that sells a variety of household appliances, including refrigerators, washing machines, and stoves. What might Ben do to help customers finance these large, expensive items?

Guilt-Free Sweets is a bakery that produces all gluten-free baked goods to target customers who have trouble digesting gluten but still want to be able to enjoy tasty treats. What type of segmentation is this company using?

Micah, Felicity, and Jasmine have developed a common pattern of behavior. They all own large houses, drive fancy cars, and belong to an elite country club. Micah, Felicity, and Jasmine most likely belong to the same

Deborah owns a rustic furniture store in New Hampshire. When customers buy her unique furniture pieces, she arranges a time for her employees to deliver the furniture to their homes using her delivery truck. This is an example of

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, Entrepreneurship, and Franchising

The Nature of Management

Organization, Teamwork, and Communication

Managing Operations and Supply Chains

Motivating the Workforce

Managing Human Resources

Dimensions of Marketing Strategy

Digital Marketing and Social Networking

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Personal Financial Planning and Legal and Regulatory Environment

Appendix A: Guidelines for the Development of the Business Plan

Appendix B: Personal Career Plan

Appendix C: Risk: The Basics of Risk Management

Filters