Exam 2: Corporate Strategy, Performance, and Sustainability

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Which of the following is an example of an operations strategy trade-off followed by Southwest Airlines?

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E

Why do higher quality goods and services generally command higher prices?

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E

According to the textbook, with which part of the firm's strategic plan is customer satisfaction of the utmost importance?

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A

The chapter begins with a quote: "Most really great companies try to set up strategies and come out stronger than when they went in." Who made that statement?

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The Dow Chemical Company began thinking in terms of the triple bottom line during Phase 2 of its ethics and sustainability initiative. The triple bottom line includes the impact of which of these factors on Dow's operations?

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Which one of these aspects is usually NOT included within the customer service dimension?

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  -Find out the inventory turnover from the information provided above. -Find out the inventory turnover from the information provided above.

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_______ refers to the firm's ability to respond to a wide variety of customer expectations. It can also mean the firm can accommodate varying demand levels.

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The process of determining a firm's long-term goals, plans, and policies is called _______.

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When a customer service experience goes wrong-the product fails to operate correctly or the restaurant's food is cold-customers expect an equitable compensation or arrangement. This capability is also known as _______.

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"We will be the easiest pharmacy retailer for customers to use," is the mission statement of _______.

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  -Find out the single-factor materials productivity for the year 2014 from the information provided above. -Find out the single-factor materials productivity for the year 2014 from the information provided above.

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To create customer value and compete, firms can utilize which one of the strategic combinations?

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  -An ethical act that creates the greatest good for the greatest number of people is called _______. -An ethical act that creates the greatest good for the greatest number of people is called _______.

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  -Find out the net profit margin from the information provided above. -Find out the net profit margin from the information provided above.

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Competing on _______ requires attention on reducing the costs of purchases, labor, equipment, manufacturing, overhead, and other cost items included in the products and services sold to customers.

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  -Find out the single-factor energy productivity for the year 2015 from the information provided above. -Find out the single-factor energy productivity for the year 2015 from the information provided above.

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When firms compete using product quality as their priority, operations managers must

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  -Triple bottom line has also been referred as the three P's. What are they? -Triple bottom line has also been referred as the three P's. What are they?

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  -Find out the total productivity for the year 2014 from the information provided above. -Find out the total productivity for the year 2014 from the information provided above.

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