Exam 15: Finalizing a Marketing Plan

A continuous monitoring tool to link strategy, activities and performance in a graphic way that allows managers to quickly asses current performance on financial and nonfinancial measure is a(n)

Some timelines are can be flexible.

Which of the following is helpful in overcoming difficulties in marketing plan implementation?

While comprehensive planning makes it more likely marketing will be successful, ___________ sometimes arise that affect the plan in unexpected ways.

A company has a marketing department that has created a marketing plan but there isn't buy in from the employees nor the customers, what type of barrier is this company facing?

What is continuous monitoring and what does it allow marketing managers to do? Provide an example.

All of the following are major questions that managers ask regarding monitoring and control EXCEPT

It has been stated that a difficulty with budgeting is the problem of specificity. Explain why this is a problem. Do you agree or disagree?

Managers must also consider the _________ to implementation and control when making the three major decisions regarding monitoring and control.

Which of the following BEST describes an accurate marketing mix core linkage for product and customer benefits?

An assessment of how a marketing tool or tactic is performing at a given moment is a(n)

Which of the following BEST describes an accurate marketing mix core linkage for price and customer cost?

The Chief Marketing Officer of Yeti is performing an analysis. During her review, she determines that, while customers are willing to pay higher prices for Yeti products, they believe they're difficult to find in most stores, and require more driving relative to substitute products. She also discovers that part of the appeal of Yeti products is that customers feel as though they're a part of something bigger than themselves by owning a Yeti product. Which best describes the Chief Marketing Officer's efforts?

Marketing's job is to create a viable marketing ________, decide how to implement it, and then evaluate and control the plan tools and tactics, adjusting as needed to improve success.

All of the following are steps in the marketing process EXCEPT

Which of the following BEST describes an example of marketing plan implementation?

Which element of marketing plan implementation has the problem of specificity?

Which element of marketing plan implementation has the problem of justification?

Which of the following BEST describes an accurate marketing mix core linkage for product and customer benefits?

Who is not a potential barrier when implementing a marketing plan?