Question 1

Describe two common barriers to implementation and how managers can overcome these.

Accepted Answer

Responses will vary. A sample response i

Question 2

Adam is the marketing manager for the dirt bikes division of Honda. Adam estimated that his divisional marketing budget for the year will be $2,000,000. He presents his budget to John, the divisional CFO. John reviews and tells Adam he needs to use zero-based budgeting. Considering John's direction, what is the most appropriate analysis for Adam? Consider each answer independently.

Accepted Answer

A)  Adam breaks down each expense, between commercials, trade shows, and online-advertising. The total of all of these ends up being $2,000,000 which should generate $2,000,000 in revenue. 
B)  Adam benchmarks his budget against his biggest competitor, Kawasaki. Kawasaki sells more dirt bikes than Honda and spends around $1,800,000 a year on the division's marketing efforts. To outsell Kawasaki, Adam believes Honda will need a greater marketing investment. 
C)  Adam knows that for every $10,000 dirt bike sold, Honda makes around $2,000. Adam performs an analysis and concludes that spending $2,000,000 on commercials and event advertisements should sell a little over 2,000 dirt bikes 
D)  Adam reviewed dirt bike sales for the last 5 years and noted that marketing was around 10% of sales. Management expects to sell $20,000,000 worth of dirt bikes this year. The $2,000,000 maintains a consistent marketing expense to sales ratio. 
A)  Adam breaks down each expense, between commercials, trade shows, and online-advertising. The total of all of these ends up being $2,000,000 which should generate $2,000,000 in revenue. 
B)  Adam benchmarks his budget against his biggest competitor, Kawasaki. Kawasaki sells more dirt bikes than Honda and spends around $1,800,000 a year on the division's marketing efforts. To outsell Kawasaki, Adam believes Honda will need a greater marketing investment. 
C)  Adam knows that for every $10,000 dirt bike sold, Honda makes around $2,000. Adam performs an analysis and concludes that spending $2,000,000 on commercials and event advertisements should sell a little over 2,000 dirt bikes 
D)  Adam reviewed dirt bike sales for the last 5 years and noted that marketing was around 10% of sales. Management expects to sell $20,000,000 worth of dirt bikes this year. The $2,000,000 maintains a consistent marketing expense to sales ratio.

Question 3

Managers at Target set daily goals of how many "red cards" need to be opened each hour, what type of control system is being used?

Accepted Answer

A)  Steering control system 
B)  Reaction control system 
C)  Formal control system 
D)  Informal control system 
A)  Steering control system 
B)  Reaction control system 
C)  Formal control system 
D)  Informal control system

Question 4

All of the following are informal controls EXCEPT

Accepted Answer

A)  self-control. 
B)  social control. 
C)  process control. 
D)  cultural control. 
A)  self-control. 
B)  social control. 
C)  process control. 
D)  cultural control.

Question 5

How many essential questions are there to have an effective contingency plan?

Accepted Answer

A)  3 
B)  2 
C)  4 
D)  1 
A)  3 
B)  2 
C)  4 
D)  1

Question 6

Which of the following BEST describes an example of marketing plan implementation?

Accepted Answer

A)  A marketing manager develops a target market. 
B)  A marketing manager asks a lower level manager to estimate total marketing costs for the coming year. 
C)  A marketing manager performs quantitative research on a potential target market 
D)  A marketing manager assesses the best way to price a product for the target market 
A)  A marketing manager develops a target market. 
B)  A marketing manager asks a lower level manager to estimate total marketing costs for the coming year. 
C)  A marketing manager performs quantitative research on a potential target market 
D)  A marketing manager assesses the best way to price a product for the target market

Question 7

A control system that involves preset evaluation standards is a(n)

Accepted Answer

A)  reaction control system. 
B)  steering control system. 
C)  informal control system. 
D)  formal control system. 
A)  reaction control system. 
B)  steering control system. 
C)  informal control system. 
D)  formal control system.

Describe two common barriers to implementation and how managers can overcome these.

Managers at Target set daily goals of how many "red cards" need to be opened each hour, what type of control system is being used?

All of the following are informal controls EXCEPT

How many essential questions are there to have an effective contingency plan?

Which of the following BEST describes an example of marketing plan implementation?

A control system that involves preset evaluation standards is a(n)

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Products, Brands, and Customer Needs

Place Decisions and Customer Convenience

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Filters

Exam 15: Finalizing a Marketing Plan

Describe two common barriers to implementation and how managers can overcome these.

Managers at Target set daily goals of how many "red cards" need to be opened each hour, what type of control system is being used?

All of the following are informal controls EXCEPT

How many essential questions are there to have an effective contingency plan?

Which of the following BEST describes an example of marketing plan implementation?

A control system that involves preset evaluation standards is a(n)

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Products, Brands, and Customer Needs

Place Decisions and Customer Convenience

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Filters