Exam 3: The Marketing Environment

A company has an immediate environment.

When firms use other firms to perform tasks that could otherwise be done by the company itself, such as providing logistics or marketing research, they are demonstrating the importance of what part of the micro-environment?

Market share is calculated by

Controllable and uncontrollable forces that affect marketing decision make up the

Which term best describes a collection of buyers and sellers interested in making similar or related exchanges?

Which term best describes the combinations of controllable and uncontrollable forces that affect a marketing decision?

Which of the following is NOT an example of a company reacting to changes in the micro-environment?

Cell phones have evolved from a ________ to a ________ for computers.

If you borrow money, you will have to repay more than the amount you initially borrowed due to

When looking at the macro-environment, "income" and "wealth" are synonymous.

The micro-environment is sometimes referred to as the internal environment.

Why would marketers advocate for sustainability as a company approach?

Marketers need to pay careful attention to the market dynamics in their suppliers' marketplaces as threats to the marketer's firm can arise in those markets.

Which term best describes a market that is changing rapidly and does not have stable competitors or customers?

As a marketer, you are looking at, among other things, what the firm needs to make its products and bring it to market and those who will buy the product. Which element of the micro-environment is considered most important as the exchange partner with different wants and needs?

A Customer who purchases a product to use personally, such as grocery shoppers that buy Ben & Jerry's to take home for dessert is a(n)

Who is NOT an intermediary for Ben & Jerry's ice cream?

A firm is considering locations for a new manufacturing facility to meet market demands and has been reviewing the macro-environment as it considers how to market the newly manufactured products. The firm has found a location with a good potential workforce and good transportation access. The concern is that the new facility would require a great deal of water, which might affect farmers and others depending on a good supply of water. What element of the macro-environment do they need to address?

Companies can enhance their marketing goals for strategic advantage and exercise significant control through careful selection of its

You are responsible for marketing movies for a cinema chain. In addition to monitoring what other cinema chains are doing, you need to look at other forms of entertainment that are considered to be