Question 1

Something in which the company specializes or has an expertise is a(n)

Accepted Answer

A)  core competence. 
B)  contingency plan. 
C)  marketing plan. 
D)  strategy mix. 
A)  core competence. 
B)  contingency plan. 
C)  marketing plan. 
D)  strategy mix. A

Question 2

Which of the following is a key consideration when implementing a marketing plan?

Accepted Answer

A)  Link responsibility with authority. 
B)  Determine the appropriate marketing mix core linkage. 
C)  Review the balanced scorecard. 
D)  Perform a marketing audit. 
A)  Link responsibility with authority. 
B)  Determine the appropriate marketing mix core linkage. 
C)  Review the balanced scorecard. 
D)  Perform a marketing audit. A

Question 3

What are marketing dashboards and what do they provide insight into? Provide an example.

Accepted Answer

Responses will vary, but should include points such as marketing dashboards provide a quick glance at performance measures to determine if tasks are on target. Elements in the dashboard should match the level and measures appropriate for the tasks and management need. For example, the Chief Marketing Officer might want a quick glimpse at sales (relative to goals), marketing spending, budgets (spending relative to estimates), and might want each of these measures separated by brand.

Question 4

Aldi grocery store prides itself on lower prices because they employ less people to do the job. Aldi employs are known as hard working to deliver the same service as larger grocery chains, what type of control is being used?

Accepted Answer

A)  Steering control system 
B)  Reaction control system 
C)  Formal controls 
D)  Informal controls 
A)  Steering control system 
B)  Reaction control system 
C)  Formal controls 
D)  Informal controls

Question 5

Employees often respond negatively when given responsibility without ____________ such as given a specific task with no budget to accomplish the task.

Accepted Answer

A)  direction 
B)  goals 
C)  authority 
D)  asking 
A)  direction 
B)  goals 
C)  authority 
D)  asking

Question 6

Which of the following BEST describes the end goal of the extended marketing mix?

Accepted Answer

A)  Generating sales 
B)  Reaching the target market that the company would otherwise not be able to reach 
C)  Creating brand awareness within the target market that ultimately leads to brand loyalty 
D)  Developing key linkages that appeal to the target market and creating a competitive advantage 
A)  Generating sales 
B)  Reaching the target market that the company would otherwise not be able to reach 
C)  Creating brand awareness within the target market that ultimately leads to brand loyalty 
D)  Developing key linkages that appeal to the target market and creating a competitive advantage

Question 7

Online shopping cites adopting the idea of free shipping on orders over a certain dollar threshold from, (one of the original companies to introduce it), Wayfair.com is known as

Accepted Answer

A)  benchmarking. 
B)  best practices. 
C)  formal controls. 
D)  informal controls. 
A)  benchmarking. 
B)  best practices. 
C)  formal controls. 
D)  informal controls.

Question 8

All of the following are best practices that companies can adopt from other companies or other business units/departments EXCEPT

Accepted Answer

A)  shared processes. 
B)  shared knowledge. 
C)  shared services. 
D)  shared expertise. 
A)  shared processes. 
B)  shared knowledge. 
C)  shared services. 
D)  shared expertise.

Question 9

One of the most important aspects of any evaluation plan is to assign personnel specific tasks and responsibilities to make sure all activities have someone to complete the activity.

Accepted Answer

A) True 
 B)False

Question 10

Outback Steakhouse comparing their quality and price to Texas Roadhouse is what type of evaluation method?

Accepted Answer

A)  Benchmarking 
B)  Best practices 
C)  Formal Controls 
D)  Informal Controls 
A)  Benchmarking 
B)  Best practices 
C)  Formal Controls 
D)  Informal Controls

Question 11

Effective marking plans do not require marketing managers to develop an effective marketing mix strategy.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following BEST describes an accurate marketing mix core linkage for participation and connections?

Accepted Answer

A)  A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous. 
B)  A watch company shows wealthy people in their commercials. Customer receives prestige. 
C)  A football cleat maker sends reps to high school football games to get feedback from the players on the cleat functionality. The players (customer) gets the feeling of having ownership in the cleat's design. 
D)  A jean's maker shows celebrities in their commercials. Customers get the feeling of being famous for owning the jeans. 
A)  A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous. 
B)  A watch company shows wealthy people in their commercials. Customer receives prestige. 
C)  A football cleat maker sends reps to high school football games to get feedback from the players on the cleat functionality. The players (customer) gets the feeling of having ownership in the cleat's design. 
D)  A jean's maker shows celebrities in their commercials. Customers get the feeling of being famous for owning the jeans.

Question 13

Which of the following is one of the two commonly used point-in-time evaluation methods?

Accepted Answer

A)  Marketing research 
B)  Marketing control 
C)  Marketing evaluation 
D)  Third-party marketing 
A)  Marketing research 
B)  Marketing control 
C)  Marketing evaluation 
D)  Third-party marketing

Question 14

A control system that is ongoing continuous monitoring approach is a(n)

Accepted Answer

A)  reaction control system. 
B)  steering control system. 
C)  informal control system. 
D)  formal control system. 
A)  reaction control system. 
B)  steering control system. 
C)  informal control system. 
D)  formal control system.

Question 15

Yeti has done a tremendous job at marketing. Yeti started off by making coolers and eventually added things like tumblers, soft-side coolers, and bottle openers to their product line. Beyond their superior quality, Yeti products are also known for being very expensive. Given this information, what is the greatest potential risk the Yeti brand faces?

Accepted Answer

A)  Customers will eventually tire of the of the high prices. 
B)  Supplies for their high-quality coolers may become scarce. 
C)  Yeti will find it difficult to reach most demographics with their limited product line. 
D)  Yeti could run into problems caused by straying from their core competency. 
A)  Customers will eventually tire of the of the high prices. 
B)  Supplies for their high-quality coolers may become scarce. 
C)  Yeti will find it difficult to reach most demographics with their limited product line. 
D)  Yeti could run into problems caused by straying from their core competency.

Question 16

Which of the following BEST describes an accurate marketing mix core linkage for place and convenience?

Accepted Answer

A)  A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous. 
B)  Domino's offers delivery to hotspots. Customer receives the benefit of ordering to locations that are conducive to their lifestyle. 
C)  A football cleat maker sends reps to high school football games to get feedback from the players on the cleat functionality. The players (customer) gets the feeling of having ownership in the cleat's design. 
D)  An American sports car manufacturer places an American flag in the embroidery of their car seats. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car. 
A)  A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous. 
B)  Domino's offers delivery to hotspots. Customer receives the benefit of ordering to locations that are conducive to their lifestyle. 
C)  A football cleat maker sends reps to high school football games to get feedback from the players on the cleat functionality. The players (customer) gets the feeling of having ownership in the cleat's design. 
D)  An American sports car manufacturer places an American flag in the embroidery of their car seats. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car.

Question 17

Different extended marketing mixes leads to different marketing

Accepted Answer

A)  goals. 
B)  mixes. 
C)  logic. 
D)  tactics. 
A)  goals. 
B)  mixes. 
C)  logic. 
D)  tactics.

Question 18

Which of the following BEST describes an accurate marketing mix core linkage for place and convenience?

Accepted Answer

A)  An electric car maker installs charge stations at every gas station in the country. Customer receives the good feeling of helping the environment while also being able to use the product without any hassle to recharge. 
B)  Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives the feeling of being stylish and prestigious. 
C)  A cooler company colors their coolers going in camouflage. Customer receives the feeling of being rugged and adventurous. 
D)  Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives good value and the feeling of being stylish. 
A)  An electric car maker installs charge stations at every gas station in the country. Customer receives the good feeling of helping the environment while also being able to use the product without any hassle to recharge. 
B)  Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives the feeling of being stylish and prestigious. 
C)  A cooler company colors their coolers going in camouflage. Customer receives the feeling of being rugged and adventurous. 
D)  Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives good value and the feeling of being stylish.

Question 19

Which of the following BEST describes an accurate marketing mix core linkage for price and customer cost?

Accepted Answer

A)  A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous. 
B)  Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives the feeling of being stylish and prestigious. 
C)  A cooler company colors their coolers going in camouflage. Customer receives the feeling of being rugged and adventurous. 
D)  Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives good value and the feeling of being stylish. 
A)  A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous. 
B)  Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives the feeling of being stylish and prestigious. 
C)  A cooler company colors their coolers going in camouflage. Customer receives the feeling of being rugged and adventurous. 
D)  Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives good value and the feeling of being stylish.

Question 20

Which of the following is NOT one of the four main considerations for marketing contingency planning?

Accepted Answer

A)  What elements are most critical to the plan. 
B)  What are the potential problems or roadblocks. 
C)  Which elements are most difficult to implement. 
D)  What elements affect the customer base. 
A)  What elements are most critical to the plan. 
B)  What are the potential problems or roadblocks. 
C)  Which elements are most difficult to implement. 
D)  What elements affect the customer base.

Something in which the company specializes or has an expertise is a(n)

Which of the following is a key consideration when implementing a marketing plan?

What are marketing dashboards and what do they provide insight into? Provide an example.

Aldi grocery store prides itself on lower prices because they employ less people to do the job. Aldi employs are known as hard working to deliver the same service as larger grocery chains, what type of control is being used?

Employees often respond negatively when given responsibility without ____________ such as given a specific task with no budget to accomplish the task.

Which of the following BEST describes the end goal of the extended marketing mix?

Online shopping cites adopting the idea of free shipping on orders over a certain dollar threshold from, (one of the original companies to introduce it), Wayfair.com is known as

All of the following are best practices that companies can adopt from other companies or other business units/departments EXCEPT

One of the most important aspects of any evaluation plan is to assign personnel specific tasks and responsibilities to make sure all activities have someone to complete the activity.

Outback Steakhouse comparing their quality and price to Texas Roadhouse is what type of evaluation method?

Effective marking plans do not require marketing managers to develop an effective marketing mix strategy.

Which of the following BEST describes an accurate marketing mix core linkage for participation and connections?

Which of the following is one of the two commonly used point-in-time evaluation methods?

A control system that is ongoing continuous monitoring approach is a(n)

Which of the following BEST describes an accurate marketing mix core linkage for place and convenience?

Different extended marketing mixes leads to different marketing

Which of the following BEST describes an accurate marketing mix core linkage for place and convenience?

Which of the following BEST describes an accurate marketing mix core linkage for price and customer cost?

Which of the following is NOT one of the four main considerations for marketing contingency planning?

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Products, Brands, and Customer Needs

Place Decisions and Customer Convenience

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Filters

Exam 15: Finalizing a Marketing Plan

Something in which the company specializes or has an expertise is a(n)

Which of the following is a key consideration when implementing a marketing plan?

What are marketing dashboards and what do they provide insight into? Provide an example.

Aldi grocery store prides itself on lower prices because they employ less people to do the job. Aldi employs are known as hard working to deliver the same service as larger grocery chains, what type of control is being used?

Employees often respond negatively when given responsibility without ____________ such as given a specific task with no budget to accomplish the task.

Which of the following BEST describes the end goal of the extended marketing mix?

Online shopping cites adopting the idea of free shipping on orders over a certain dollar threshold from, (one of the original companies to introduce it), Wayfair.com is known as

All of the following are best practices that companies can adopt from other companies or other business units/departments EXCEPT

One of the most important aspects of any evaluation plan is to assign personnel specific tasks and responsibilities to make sure all activities have someone to complete the activity.

Outback Steakhouse comparing their quality and price to Texas Roadhouse is what type of evaluation method?

Effective marking plans do not require marketing managers to develop an effective marketing mix strategy.

Which of the following BEST describes an accurate marketing mix core linkage for participation and connections?

Which of the following is one of the two commonly used point-in-time evaluation methods?

A control system that is ongoing continuous monitoring approach is a(n)

Which of the following BEST describes an accurate marketing mix core linkage for place and convenience?

Different extended marketing mixes leads to different marketing

Which of the following BEST describes an accurate marketing mix core linkage for place and convenience?

Which of the following BEST describes an accurate marketing mix core linkage for price and customer cost?

Which of the following is NOT one of the four main considerations for marketing contingency planning?

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Products, Brands, and Customer Needs

Place Decisions and Customer Convenience

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Filters