Question 1

Which would be more useful to evaluate in regards to PLC?

Accepted Answer

A)  Samsung Galaxy 
B)  iPhone X 
C)  Cellular devices 
D)  Google Pixel 
A)  Samsung Galaxy 
B)  iPhone X 
C)  Cellular devices 
D)  Google Pixel C

Question 2

How could you describe the innovation (continuous, discontinuous) of the Internet, from inception to date?

Accepted Answer

Responses will vary. A sample is as follows:
a) Discontinuous innovation: the initial large jump when the service was introduced/created
b) Continuous innovation: how the service is provided, Wi-Fi, speed, devices capable of accessing the internet

Question 3

Swiffer dusters can now be bought with the scent of Febreze. This is an example of what strategy?

Accepted Answer

A)  Brand Image 
B)  Brand Partnership 
C)  Co-brand 
D)  Process of Branding 
A)  Brand Image 
B)  Brand Partnership 
C)  Co-brand 
D)  Process of Branding C

Question 4

What is the most recent group to be incorporated into product benefits?

Accepted Answer

A)  Functional Benefits 
B)  Resource Benefits 
C)  Core Values 
D)  Sensory Benefits 
A)  Functional Benefits 
B)  Resource Benefits 
C)  Core Values 
D)  Sensory Benefits

Question 5

How many categories of extensions are there?

Accepted Answer

A)  4 
B)  3 
C)  2 
D)  1 
A)  4 
B)  3 
C)  2 
D)  1

Question 6

Where does a flip phone user fall in the bell curve of innovation?

Accepted Answer

A)  Innovators 
B)  Early adopters 
C)  Laggards 
D)  Non-adopters 
A)  Innovators 
B)  Early adopters 
C)  Laggards 
D)  Non-adopters

Question 7

What drives how marketers create products?

Accepted Answer

A)  Benefits desired by the entire target market 
B)  Combination that will give the most value to one specific customer 
C)  Appealing benefits 
D)  Appealing value 
A)  Benefits desired by the entire target market 
B)  Combination that will give the most value to one specific customer 
C)  Appealing benefits 
D)  Appealing value

Question 8

An improvement in a products ability to deliver its primary benefit to a customer is

Accepted Answer

A)  discontinuous innovation. 
B)  continuous innovation. 
C)  innovation. 
D)  creativity. 
A)  discontinuous innovation. 
B)  continuous innovation. 
C)  innovation. 
D)  creativity.

Question 9

A "fast pass" at an amusement park is an example of what type of product?

Accepted Answer

A)  Core product 
B)  Actual product 
C)  Augmented product 
D)  Benefit 
A)  Core product 
B)  Actual product 
C)  Augmented product 
D)  Benefit

Question 10

How do you create a strong and profitable business enterprise?

Accepted Answer

A)  Need satisfying product 
B)  Make a product that is relevant to a limited audience 
C)  Using creativity to create a new product 
D)  Creating innovation without a process 
A)  Need satisfying product 
B)  Make a product that is relevant to a limited audience 
C)  Using creativity to create a new product 
D)  Creating innovation without a process

Question 11

How many stage are in the product life cycle?

Accepted Answer

A)  8 
B)  7 
C)  6 
D)  5 
A)  8 
B)  7 
C)  6 
D)  5

Question 12

A fad is a variation in product life cycle, what makes it different than a normal PLC?

Accepted Answer

A)  Occurs quickly 
B)  Sales could rise and fall more than once in a fad 
C)  A fad PLC takes into consideration sales, profits and competition 
D)  It shows the pattern of growing and declining sales 
A)  Occurs quickly 
B)  Sales could rise and fall more than once in a fad 
C)  A fad PLC takes into consideration sales, profits and competition 
D)  It shows the pattern of growing and declining sales

Question 13

The spoken word iPhone is a

Accepted Answer

A)  brand Mark. 
B)  brand Name. 
C)  brand Equity. 
D)  brand. 
A)  brand Mark. 
B)  brand Name. 
C)  brand Equity. 
D)  brand.

Question 14

The Folgers jingle "the best part of waking up is Folgers in your cup" is building a brand image

Accepted Answer

A)  how or when the product is used. 
B)  around the customer. 
C)  by identifying key benefits. 
D)  through leadership. 
A)  how or when the product is used. 
B)  around the customer. 
C)  by identifying key benefits. 
D)  through leadership.

Question 15

What is a difference between the two types of innovation?

Accepted Answer

A)  Size of innovation 
B)  Benefit delivery abilities 
C)  Improvement is created 
D)  Improvement of primary benefit 
A)  Size of innovation 
B)  Benefit delivery abilities 
C)  Improvement is created 
D)  Improvement of primary benefit

Question 16

Pampers created diapers specifically to be worn at nighttime and for swimming. What type of extension is this from the original diaper Pampers started with?

Accepted Answer

A)  In-category extension 
B)  Near-category extension 
C)  Out-of-category extension 
D)  Extension 
A)  In-category extension 
B)  Near-category extension 
C)  Out-of-category extension 
D)  Extension

Question 17

What is a product made up of?

Accepted Answer

A)  Core product 
B)  Actual product 
C)  Augmented product 
D)  All choices are correct 
A)  Core product 
B)  Actual product 
C)  Augmented product 
D)  All choices are correct

Question 18

Which of the following took on the least amount of risk when creating a brand extension?

Accepted Answer

A)  Yankee Candle Company creating car air freshener products 
B)  NyQuil creating a sleep aid "ZzzQuil" 
C)  Clorox creating the wand toilet bowl cleaner 
D)  Oreo creating cookie dough Oreos 
A)  Yankee Candle Company creating car air freshener products 
B)  NyQuil creating a sleep aid "ZzzQuil" 
C)  Clorox creating the wand toilet bowl cleaner 
D)  Oreo creating cookie dough Oreos

Question 19

___________ allow one branded product to feature another brand as a component part or ingredient.

Accepted Answer

A)  Co-brands 
B)  Partnership 
C)  Brand Image 
D)  Process of branding 
A)  Co-brands 
B)  Partnership 
C)  Brand Image 
D)  Process of branding

Question 20

How many critical points are there on the good-services continuum?

Accepted Answer

A)  1 
B)  2 
C)  3 
D)  0 
A)  1 
B)  2 
C)  3 
D)  0

Which would be more useful to evaluate in regards to PLC?

How could you describe the innovation (continuous, discontinuous) of the Internet, from inception to date?

Swiffer dusters can now be bought with the scent of Febreze. This is an example of what strategy?

What is the most recent group to be incorporated into product benefits?

How many categories of extensions are there?

Where does a flip phone user fall in the bell curve of innovation?

What drives how marketers create products?

An improvement in a products ability to deliver its primary benefit to a customer is

A "fast pass" at an amusement park is an example of what type of product?

How do you create a strong and profitable business enterprise?

How many stage are in the product life cycle?

A fad is a variation in product life cycle, what makes it different than a normal PLC?

The spoken word iPhone is a

The Folgers jingle "the best part of waking up is Folgers in your cup" is building a brand image

What is a difference between the two types of innovation?

Pampers created diapers specifically to be worn at nighttime and for swimming. What type of extension is this from the original diaper Pampers started with?

What is a product made up of?

Which of the following took on the least amount of risk when creating a brand extension?

___________ allow one branded product to feature another brand as a component part or ingredient.

How many critical points are there on the good-services continuum?

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Place Decisions and Customer Convenience

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Finalizing a Marketing Plan

Filters

Exam 8: Products, Brands, and Customer Needs

Which would be more useful to evaluate in regards to PLC?

How could you describe the innovation (continuous, discontinuous) of the Internet, from inception to date?

Swiffer dusters can now be bought with the scent of Febreze. This is an example of what strategy?

What is the most recent group to be incorporated into product benefits?

How many categories of extensions are there?

Where does a flip phone user fall in the bell curve of innovation?

What drives how marketers create products?

An improvement in a products ability to deliver its primary benefit to a customer is

A "fast pass" at an amusement park is an example of what type of product?

How do you create a strong and profitable business enterprise?

How many stage are in the product life cycle?

A fad is a variation in product life cycle, what makes it different than a normal PLC?

The spoken word iPhone is a

The Folgers jingle "the best part of waking up is Folgers in your cup" is building a brand image

What is a difference between the two types of innovation?

Pampers created diapers specifically to be worn at nighttime and for swimming. What type of extension is this from the original diaper Pampers started with?

What is a product made up of?

Which of the following took on the least amount of risk when creating a brand extension?

___________ allow one branded product to feature another brand as a component part or ingredient.

How many critical points are there on the good-services continuum?

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Place Decisions and Customer Convenience

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Finalizing a Marketing Plan

Filters