Exam 9: Place Decisions and Customer Convenience

As a consumer, you've had the experience of having your purchase scanned. It is easy to see how the retailer might use that information, from recording payment received to inventory control. That information becomes an asset as others would like to use that information. What are some of the uses for a manufacturer in the scanned data from purchases?

Free

(Essay)

4.9/5

(36)

Question 1

Correct Answer:

Verified

Responses will vary. The basic responses will include chapter information including purchase information, logistic information, complaints and everything that goes with the reverse supply chain. Better response will draw points from prior chapters, especially Chapter 8 considering new product development, adoption rates, etc.

Relationships among members of the supply chain are sought by the each of the members of the supply chain for that individual's benefit as well as the each of the other participants.

Free

(True/False)

4.8/5

(36)

Question 2

Correct Answer:

Verified

False

Who is the driving force for creating relationships between businesses? Explain.

Free

(Essay)

4.7/5

(34)

Question 3

Correct Answer:

Verified

Responses will vary, but may include an explanation similar to the following: Businesses are operated by people, so it's not businesses that create relationships; people do. The issues and characteristics that drive human relationships outside of work also affect relationships at work, including relationships between businesses that operate in supply chains.

What is the pull strategy and how is it applied to increase product demand?

(Essay)

4.8/5

(37)

Question 4

Discuss is the main goal of the pull strategy and provide an example of a real brand, product, or service.

(Essay)

4.7/5

(31)

Question 5

Marketers need to focus on the ultimate customer. They realize that retail supply chains are significant, but these concerns are more tactical than strategic.

(True/False)

4.8/5

(29)

Question 6

If a marketer develops a strong brand, it will be easier to use impersonal approaches such as online sales or catalogues.

(True/False)

4.7/5

(34)

Question 7

_______________ are the core of place decision as the concept encompasses a broader array of ideas than simply moving goods from producer to consumer.

(Multiple Choice)

4.8/5

(28)

Question 8

Explain push strategy and how it is used to convince companies to carry their products.

(Essay)

5.0/5

(29)

Question 9

Which of the following is NOT one of the potential sources of conflict in supply chains?

(Multiple Choice)

4.9/5

(31)

Question 10

When Stephen began working at a children's apparel company, he had very firm opinions about specific retailers, including setting his own rules about where he would shop. As he worked, he found he actually enjoyed meeting and working with counterparts in these retailers, which caused him to soften his opinions. This reflect which fundamental element of supply chain relationships.

(Multiple Choice)

4.7/5

(29)

Question 11

Companies can threaten another supply chain member, it is called ___________ power.

(Multiple Choice)

4.9/5

(42)

Question 12

Retailer ______________ is the ability of a retailer to attract consumers in a producer's target market or markets.

(Multiple Choice)

4.7/5

(39)

Question 13

Discuss pull strategy and the likelihood that it will used by less well-known or established brands.

(Essay)

4.8/5

(33)

Question 14

What is the essential purpose of supply chains?

(Essay)

4.8/5

(23)

Question 15

Supply chains as the total series of companies, exchanges, and transactions that produce goods and make them physically and commercially available to _____________.

(Multiple Choice)

4.8/5

(30)

Question 16

Discuss the cost of a pull strategy as compared to push strategy.

(Essay)

4.9/5

(29)

Question 17

The total set of companies, exchanges, and transactions that produce goods and make them physically and commercially available to consumers is the definition of "place" in the marketing mix.

(True/False)

4.7/5

(36)

Question 18

__________________ are also large stores that feature apparel and home furnishings.

(Multiple Choice)

4.7/5

(37)

Question 19

Lucas worked for an old-school business owner. When Lucas presented the idea of building relational exchanges with key vendor and buyers, the owner was skeptical at best. He told Lucas, "I'm not at all interested in having people feel good about business. It's not a party." Lucas then told him it could increase profits, and the owner took a new interest. Which of the following is NOT a way Lucas could demonstrate that relational exchanges would increase profits?

(Multiple Choice)

4.8/5

(38)

Question 20

Showing 1 - 20 of 70

Relationships among members of the supply chain are sought by the each of the members of the supply chain for that individual's benefit as well as the each of the other participants.

Who is the driving force for creating relationships between businesses? Explain.

What is the pull strategy and how is it applied to increase product demand?

Discuss is the main goal of the pull strategy and provide an example of a real brand, product, or service.

Marketers need to focus on the ultimate customer. They realize that retail supply chains are significant, but these concerns are more tactical than strategic.

If a marketer develops a strong brand, it will be easier to use impersonal approaches such as online sales or catalogues.

_______________ are the core of place decision as the concept encompasses a broader array of ideas than simply moving goods from producer to consumer.

Explain push strategy and how it is used to convince companies to carry their products.

Which of the following is NOT one of the potential sources of conflict in supply chains?

Companies can threaten another supply chain member, it is called ___________ power.

Retailer ______________ is the ability of a retailer to attract consumers in a producer's target market or markets.

Discuss pull strategy and the likelihood that it will used by less well-known or established brands.

What is the essential purpose of supply chains?

Supply chains as the total series of companies, exchanges, and transactions that produce goods and make them physically and commercially available to _____________.

Discuss the cost of a pull strategy as compared to push strategy.

The total set of companies, exchanges, and transactions that produce goods and make them physically and commercially available to consumers is the definition of "place" in the marketing mix.

__________________ are also large stores that feature apparel and home furnishings.

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Products, Brands, and Customer Needs

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Finalizing a Marketing Plan

Filters