Question 1

The pattern of growing and declining sales in a product category over time is

Accepted Answer

A)  product life cycle. 
B)  development stage. 
C)  introduction stage. 
D)  primary stage. 
A)  product life cycle. 
B)  development stage. 
C)  introduction stage. 
D)  primary stage.

Question 2

Where does idea generation fall within the product development process?

Accepted Answer

A)  Conceptualization 
B)  Planning 
C)  Commercialization 
D)  Concepts 
A)  Conceptualization 
B)  Planning 
C)  Commercialization 
D)  Concepts

Question 3

What do consumers actually buy?

Accepted Answer

A)  Products 
B)  Benefits 
C)  Attributes 
D)  Core product 
A)  Products 
B)  Benefits 
C)  Attributes 
D)  Core product

Question 4

Why are failure rates for new products debatable?

Accepted Answer

A)  Failure rate is not clearly defined 
B)  The market is always changing 
C)  Failure rates are high 
D)  Failure rate has a defined inclusive definition 
A)  Failure rate is not clearly defined 
B)  The market is always changing 
C)  Failure rates are high 
D)  Failure rate has a defined inclusive definition

Question 5

The font used to spell iPhone is a

Accepted Answer

A)  Brand Mark. 
B)  Brand Name. 
C)  Brand Equity. 
D)  Brand. 
A)  Brand Mark. 
B)  Brand Name. 
C)  Brand Equity. 
D)  Brand.

Question 6

What is the good services continuum? Describe the goods-services continuum for the coffee market.

Accepted Answer

Responses will vary. A sample of the poi

Question 7

Apple creating iPhones after many years of producing iPods and computers would be considered what type of extension?

Accepted Answer

A)  In-category extension 
B)  Near-category extension 
C)  Out-of-category extension 
D)  Extension 
A)  In-category extension 
B)  Near-category extension 
C)  Out-of-category extension 
D)  Extension

Question 8

A consumer purchased a winter coat because the inside lining was made of a soft material. One type of benefit that was purchased was

Accepted Answer

A)  the coat. 
B)  sensory benefit. 
C)  resource benefit. 
D)  the product. 
A)  the coat. 
B)  sensory benefit. 
C)  resource benefit. 
D)  the product.

Question 9

What is the difference between a product attribute and a product benefit? Give an example of one product and list both the product attributes and benefits.

Accepted Answer

Reponses will vary. A sample response is

Question 10

Facial Tissue brands such as Kleenex are in what stage of the product life cycle?

Accepted Answer

A)  Decline 
B)  Primary demand 
C)  Selective demand 
D)  Maturity 
A)  Decline 
B)  Primary demand 
C)  Selective demand 
D)  Maturity

Question 11

In which stage of the product development process will a company see prototypes?

Accepted Answer

A)  Conceptualization 
B)  Planning 
C)  Commercialization 
D)  End product 
A)  Conceptualization 
B)  Planning 
C)  Commercialization 
D)  End product

Question 12

A fashion is a variation in product life cycle, what makes it different than a normal PLC?

Accepted Answer

A)  Occurs quickly 
B)  Sales could rise and fall more than once in a fashion 
C)  A fashion PLC takes into consideration sales, profits and competition 
D)  It shows the pattern of growing and declining sales 
A)  Occurs quickly 
B)  Sales could rise and fall more than once in a fashion 
C)  A fashion PLC takes into consideration sales, profits and competition 
D)  It shows the pattern of growing and declining sales

The pattern of growing and declining sales in a product category over time is

Where does idea generation fall within the product development process?

What do consumers actually buy?

Why are failure rates for new products debatable?

The font used to spell iPhone is a

What is the good services continuum? Describe the goods-services continuum for the coffee market.

Apple creating iPhones after many years of producing iPods and computers would be considered what type of extension?

A consumer purchased a winter coat because the inside lining was made of a soft material. One type of benefit that was purchased was

What is the difference between a product attribute and a product benefit? Give an example of one product and list both the product attributes and benefits.

Facial Tissue brands such as Kleenex are in what stage of the product life cycle?

In which stage of the product development process will a company see prototypes?

A fashion is a variation in product life cycle, what makes it different than a normal PLC?

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Place Decisions and Customer Convenience

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Finalizing a Marketing Plan

Filters

Exam 8: Products, Brands, and Customer Needs

The pattern of growing and declining sales in a product category over time is

Where does idea generation fall within the product development process?

What do consumers actually buy?

Why are failure rates for new products debatable?

The font used to spell iPhone is a

What is the good services continuum? Describe the goods-services continuum for the coffee market.

Apple creating iPhones after many years of producing iPods and computers would be considered what type of extension?

A consumer purchased a winter coat because the inside lining was made of a soft material. One type of benefit that was purchased was

What is the difference between a product attribute and a product benefit? Give an example of one product and list both the product attributes and benefits.

Facial Tissue brands such as Kleenex are in what stage of the product life cycle?

In which stage of the product development process will a company see prototypes?

A fashion is a variation in product life cycle, what makes it different than a normal PLC?

What Is Marketing

Marketing Strategy

The Marketing Environment

Customer Behavior

Research in Marketing

Segmentation, Targeting, and Positioning

Applying the Marketing Mix

Place Decisions and Customer Convenience

Managing Price and Customer Cost Perceptions

Promoting to Communicate With Customers

Encouraging Participation to Connect With Customers

Measuring Marketing Effectiveness Through Metrics

Developing an Integrated Marketing Mix

Finalizing a Marketing Plan

Filters