Exam 14: Channels of Distribution

According to the text, middlemen are most meaningfully classified on the basis of:

The distribution channel used when the Sessions Folk Gallery buys Okra-Dokies, jewelry made from okra pods, from the artist who crafts them to sell to its customers is:

Which of the following statements about the intensity of distribution is True?

If a music store had to carry the complete line of records produced by Artemis Records in order to carry the latest Warren Zevon compilation CD, this would be an example of a(n):

The distribution channel used when the manufacturer of art supplies sells its product direct to customers through mail orders is:

Exclusive dealing occurs when a small appliance manufacturer requires a retailer to carry its entire line of appliances in order to stock its popular ice cream maker.

For which of the following products would direct distribution be most advantageous?

Another term for gray marketing is:

All services (because they are intangible) are sold through a direct distribution channel.

Some retailers demand producers pay a so-called _____ _____ in order to get their products placed on the store's shelves.

For which of the following products will its manufacturer most likely choose exclusive distribution?

In 1989, Seeds of Change started with a simple mission: "To preserve biodiversity and promote sustainable, organic agriculture." With its ever-expanding line of Certified Organic Foods, it has stayed True to its mission. It uses only the freshest, select, organic ingredients. All are great tasting and healthy and just as nature intended. Seeds of Change also seeks out unique ingredients such as quinoa, an ancient and little-known South American grain that is high in protein and a valuable source of many amino acids. By using quinoa, Seeds of Change is helping to preserve a nutritious food that might have otherwise been lost for future generations. In close collaboration with an extensive network of certified organic seed growers and plant breeders, Seeds of Change cultivates, studies, refines, and expands the products it provides to consumers. -When Seeds of Change sells in products in Whole Food Markets is using a(n) _____ channel.

Vertical conflict occurs when firms at one level of the channel argue with firms at another level.

Which of the following channels for consumer goods is used when Mars candies' sells M&M candies at its Web site, www.colorworks.com?

_____ refers to when middlemen diversify by adding product lines not traditionally carried by their type of business.

Avon products can be purchased through its sales force, at its retail operations, and on the Internet, but not at every outlet that might like to carry the Avon line of products. Avon uses ______ distribution.

Worldwide Travel Agency, ReMax real estate agency, and Jonson Equipment Brokerage Company are all examples of:

A channel consisting of only producer and final customer, with no middlemen providing assistance, is called _____ distribution.

Midnight Physicians provides medical treatment for patients who are unable to see a doctor during the hours doctors' offices are usually open. Midnight Physicians uses a(n) _____ channel of distribution.

Which of the following is a possible source of channel power?