Exam 14: Channels of Distribution
Exam 1: The Field of Marketing164 Questions
Exam 2: The Dynamic Marketing Environment156 Questions
Exam 3: Global Markets and Marketing193 Questions
Exam 4: Consumer Markets and Buying Behavior180 Questions
Exam 5: Business Markets and Buying Behavior184 Questions
Exam 7: Marketing Research and Market Information188 Questions
Exam 8: Product Planning and Development181 Questions
Exam 9: Product-Mix Strategies185 Questions
Exam 10: Brands, Packaging, and Other Product Features184 Questions
Exam 11: Services Marketing186 Questions
Exam 12: Price Determination188 Questions
Exam 13: Pricing Strategies190 Questions
Exam 14: Channels of Distribution189 Questions
Exam 15: Retailing184 Questions
Exam 16: Wholesaling and Physical Distribution184 Questions
Exam 17: Integrated Marketing Communications161 Questions
Exam 18: Personal Selling and Sales Management161 Questions
Exam 19: Advertising, Sales Promotion, and Public Relations187 Questions
Exam 20: Strategic Marketing Planning183 Questions
Exam 21: Marketing Implementation and Evaluation187 Questions
Exam 22: Marketing and the Information Economy133 Questions
Exam 6: Market Segmentation Targeting and Positioning192 Questions
Select questions type
In _____ distribution, a producer sells its products though multiple, but not all possible, wholesalers and/ or retailers in a market where a consumer might reasonably look for it
(Multiple Choice)
4.9/5
(36)
Animal Writers is a new pen and pencil line from a company called One in a Million, Inc. The pens and pencils are carved from wood and available in 12 designs. The pens and pencils can be purchased at college bookstores, from several different catalog retailers, and at souvenir stands. One in a Million, Inc. is using _____ to sell its new line of pens and pencils.
(Multiple Choice)
4.8/5
(39)
Ashland began as a regional petroleum refinery business. Then it opened Ashland Distribution which has become a leading distributor of oil-based products in the United States. This is an example of a(n) _____ that operates in the business market.
(Multiple Choice)
4.8/5
(40)
A manufacturer of dinosaur models is using _____ when it sells its products through middlemen as well as through its own retail outlets.
(Multiple Choice)
5.0/5
(35)
ArvinMeritor is a company that manufactures parts for the motor vehicle industry. In a newspaper article, ArvinMetrotor's vice presidents said, "Significantly reducing our supply base during the next four years is a key element in our corporate-wide efforts for continuous improvement throughout the supply chain." Over the next four years, ArvinMeritor will concentrate on gaining efficiency through modifying its _____ strategy.
(Multiple Choice)
4.9/5
(41)
As a result of vertical channel conflicts, a wholesaler may decide to try to improve its competitive position. Which of the following is the best course of action for a wholesaler to use to improve its competitive position?
(Multiple Choice)
4.8/5
(33)
In 1989, Seeds of Change started with a simple mission: "To preserve biodiversity and promote sustainable, organic agriculture." With its ever-expanding line of Certified Organic Foods, it has stayed True to its mission. It uses only the freshest, select, organic ingredients. All are great tasting and healthy and just as nature intended. Seeds of Change also seeks out unique ingredients such as quinoa, an ancient and little-known South American grain that is high in protein and a valuable source of many amino acids. By using quinoa, Seeds of Change is helping to preserve a nutritious food that might have otherwise been lost for future generations. In close collaboration with an extensive network of certified organic seed growers and plant breeders, Seeds of Change cultivates, studies, refines, and expands the products it provides to consumers.
-The network of organic seed growers and plants breeders that supply Seeds of Change, and the retailers that sell Seeds of Change products are part of its:
(Multiple Choice)
4.8/5
(26)
The phrase "to have all your eggs in one basket" relates most directly to _____ distribution.
(Multiple Choice)
4.9/5
(30)
Middlemen acting in the role of sales specialist for their suppliers would:
(Multiple Choice)
4.8/5
(40)
Palouse Red is a small producer of red bell pepper sauce used as a dip and as a condiment on sandwiches. It does not have its own sales force. Which channel of distribution is it most likely to use?
(Multiple Choice)
4.8/5
(40)
The last decision in designing a distribution channel is the selection of the specific channel members.
(True/False)
4.8/5
(37)
Sparkling wine producers in Spain are convinced their sparkling wine is superior to that produced in France, but wine distributors continue to give preferential treatment to the French wine producers. This situation could lead to _____ between the Spanish wine producers and the French wine producers.
(Multiple Choice)
4.9/5
(40)
Which distribution channel is the manufacturer of supplies used to clean up hazardous waste spills for business use most likely to employ?
(Multiple Choice)
4.8/5
(30)
In a(n) _____, independent firms--producers, wholesalers, and retailers--operate under legal agreements specifying how they will try to improve distribution efficiency and effectiveness.
(Multiple Choice)
4.8/5
(39)
_____ distribution places most of the advertising and promotion burden on the producer.
(Short Answer)
4.8/5
(41)
Middlemen acting in the role of purchasing agent for their customers would:
(Multiple Choice)
4.9/5
(39)
A(n) _____ is a penalty that a retailer or wholesaler assesses to a vendor that actually or allegedly has violated an agreed-upon distribution policy or procedure.
(Multiple Choice)
4.8/5
(34)
Showing 61 - 80 of 189
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)