Exam 14: Channels of Distribution
Exam 1: The Field of Marketing164 Questions
Exam 2: The Dynamic Marketing Environment156 Questions
Exam 3: Global Markets and Marketing193 Questions
Exam 4: Consumer Markets and Buying Behavior180 Questions
Exam 5: Business Markets and Buying Behavior184 Questions
Exam 7: Marketing Research and Market Information188 Questions
Exam 8: Product Planning and Development181 Questions
Exam 9: Product-Mix Strategies185 Questions
Exam 10: Brands, Packaging, and Other Product Features184 Questions
Exam 11: Services Marketing186 Questions
Exam 12: Price Determination188 Questions
Exam 13: Pricing Strategies190 Questions
Exam 14: Channels of Distribution189 Questions
Exam 15: Retailing184 Questions
Exam 16: Wholesaling and Physical Distribution184 Questions
Exam 17: Integrated Marketing Communications161 Questions
Exam 18: Personal Selling and Sales Management161 Questions
Exam 19: Advertising, Sales Promotion, and Public Relations187 Questions
Exam 20: Strategic Marketing Planning183 Questions
Exam 21: Marketing Implementation and Evaluation187 Questions
Exam 22: Marketing and the Information Economy133 Questions
Exam 6: Market Segmentation Targeting and Positioning192 Questions
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If a firm is consumer-oriented, the channels of distribution for its products should be determined by:
(Multiple Choice)
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Which of the following is a possible source of channel power for a manufacturer?
(Multiple Choice)
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Which of the following offers the best example of horizontal channel conflict?
(Multiple Choice)
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For which of the following products will its manufacturer most likely choose intensive distribution?
(Multiple Choice)
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For which of the following products is a manufacturer very unlikely to use a wholesaler for product distribution?
(Multiple Choice)
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If Teresa sent her husband Patrick to buy a BellSouth portable telephone, he could find it at a BellSouth store, at an electronics store, and at The Home Depot. He would not find a BellSouth portable phone for sale at department stores even though he might expect to find phones being sold there. From this information, you can surmise that BellSouth uses _____ distribution.
(Multiple Choice)
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ArvinMeritor is a company that manufactures parts for the motor vehicle industry. It once used 15,000 different suppliers around the world. In 2002, the company announced plans to reduce its number of global suppliers to 1,000 by 2010. The ability to determine which suppliers meet or exceed its performance requirements indicates ArvinMeritor has:
(Multiple Choice)
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A(n) _____ coordinates distribution activities through the marketing and/or economic power of one channel member or the shared power of two channel members.
(Multiple Choice)
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Under a(n) _____ distribution strategy, the supplier agrees to sell its products only to a single wholesaling middleman and/or retailer in a given market.
(Multiple Choice)
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In a(n) _____, a firm at one level of a channel owns the firms at the next level or owns the entire channel.
(Multiple Choice)
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_____ exists when one channel member perceives another channel member to be acting in a way that prevents the first member from achieving its distribution objectives.
(Multiple Choice)
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When Donna purchased five pounds of tomatoes from her neighbor who gardens, _____ distribution occurred.
(Multiple Choice)
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A _____ consists of the set of people and firms involved in the transfer of title to a product as it moves from producer to ultimate consumer or business user.
(Multiple Choice)
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A _____ _____ always includes both the producer and the final customer for the product in its present form as well as any middlemen such as retailers and wholesalers.
(Short Answer)
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When the retailer received box of expensive collectible ornaments, it rattled. Upon opening the box, the retailer found pieces of ornaments because the manufacturer had improperly packed the ornaments and not used sufficient padding. The retailer would likely demand a _____ from the manufacturer.
(Multiple Choice)
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The manufacturers of Delta brand faucets, Bosch brand appliances, and La-Z-Boy recliners most likely use ______ distribution because they are sold in a number of retail outlets but not in all that might like to carry them.
(Multiple Choice)
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Which of the following statements about channel partnerships is True?
(Multiple Choice)
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Century 21 Real Estate Agency, Target Department Store, and Leisure Time Travel Agency are all examples of agent middlemen.
(True/False)
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An effective weapon for a retailer to use in its conflict with manufacturers is to:
(Multiple Choice)
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