Question 1

The CDP model can be used to help guide product mix, communication, and sales strategies.

Accepted Answer

A) True 
 B)False

Question 2

In the information processing model, the comprehension stage comes after the acceptance stage.

Accepted Answer

A) True 
 B)False

Question 3

Decision making complexity can be thought of as a continuum ranging from lower to higher.

Accepted Answer

A) True 
 B)False

Question 4

Need recognition occurs when a person perceives a difference between the ____ and the ____ state of affairs.

Accepted Answer

A)  ideal; actual 
B)  past; future 
C)  expected; obtained 
D)  primary; secondary 
E)  None of the above. 
A)  ideal; actual 
B)  past; future 
C)  expected; obtained 
D)  primary; secondary 
E)  None of the above.

Question 5

Search is determined by all the following except:

Accepted Answer

A)  Personality 
B)  Social class 
C)  Income 
D)  Past experiences 
E)  All of the above affect search. 
A)  Personality 
B)  Social class 
C)  Income 
D)  Past experiences 
E)  All of the above affect search.

Question 6

A consumer that is involved during decision making tends to minimize the risks and maximize the benefits to be gained from purchase and use.

Accepted Answer

A) True 
 B)False

Question 7

The most important determinant of satisfaction is consumption.

Accepted Answer

A) True 
 B)False

Question 8

The Internet has become an important source for consumer search.

Accepted Answer

A) True 
 B)False

Question 9

In most situations, consumers have both the motivation and time to engage in extended problem solving during decision making.

Accepted Answer

A) True 
 B)False

Question 10

Impulse buying is characterized by all the following except:

Accepted Answer

A)  a sudden desire 
B)  onset of conflict and struggle 
C)  minimal objective evaluation 
D)  careful deliberation between alternatives 
E)  lack of regard for consequences 
A)  a sudden desire 
B)  onset of conflict and struggle 
C)  minimal objective evaluation 
D)  careful deliberation between alternatives 
E)  lack of regard for consequences

Question 11

Comprehension is when new information is stored in memory.

Accepted Answer

A) True 
 B)False

Question 12

Information sources can be either marketer-dominated or nonmarketer-dominated.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not one of the three primary consumer resources?

Accepted Answer

A)  Time 
B)  Money 
C)  Knowledge 
D)  Information processing capabilities 
A)  Time 
B)  Money 
C)  Knowledge 
D)  Information processing capabilities

Question 14

Which of the following factors influences the extent of the problem-solving process during consumer decision making?

Accepted Answer

A)  Degree of involvement 
B)  Degree of differentiation between alternatives 
C)  Amount of financial resources available 
D)  A and B 
E)  A, B, and C 
A)  Degree of involvement 
B)  Degree of differentiation between alternatives 
C)  Amount of financial resources available 
D)  A and B 
E)  A, B, and C

Question 15

The standards and specifications used to compare different products and brands are called:

Accepted Answer

A)  salient attributes 
B)  determinant attributes 
C)  evaluative criteria 
D)  decision factors 
E)  None of the above. 
A)  salient attributes 
B)  determinant attributes 
C)  evaluative criteria 
D)  decision factors 
E)  None of the above.

Question 16

For repeat purchases, the two main forms of decision-making processes are ____ and ____.

Accepted Answer

A)  repeated problem solving; brand loyalty 
B)  repeated problem solving; habitual decision making 
C)  habitual decision making; brand loyalty 
D)  LPS; EPS 
E)  brand loyalty; brand disloyalty 
A)  repeated problem solving; brand loyalty 
B)  repeated problem solving; habitual decision making 
C)  habitual decision making; brand loyalty 
D)  LPS; EPS 
E)  brand loyalty; brand disloyalty

Question 17

The final stage in the consumer decision process model is

Accepted Answer

A)  Need recognition 
B)  Search 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment 
A)  Need recognition 
B)  Search 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment

Question 18

There are three factors that influence the extent of the problem-solving process. What are these?

Accepted Answer

1.The degree of involvement, representin

Question 19

"Buy the cheapest brand"
is an example of a decision process based on extended problem solving.

Accepted Answer

A) True 
 B)False

Question 20

Purchase and consumption always occur simultaneously.

Accepted Answer

A) True 
 B)False

The CDP model can be used to help guide product mix, communication, and sales strategies.

In the information processing model, the comprehension stage comes after the acceptance stage.

Decision making complexity can be thought of as a continuum ranging from lower to higher.

Need recognition occurs when a person perceives a difference between the and the state of affairs.

Search is determined by all the following except:

A consumer that is involved during decision making tends to minimize the risks and maximize the benefits to be gained from purchase and use.

The most important determinant of satisfaction is consumption.

The Internet has become an important source for consumer search.

In most situations, consumers have both the motivation and time to engage in extended problem solving during decision making.

Impulse buying is characterized by all the following except:

Comprehension is when new information is stored in memory.

Information sources can be either marketer-dominated or nonmarketer-dominated.

Which of the following is not one of the three primary consumer resources?

Which of the following factors influences the extent of the problem-solving process during consumer decision making?

The standards and specifications used to compare different products and brands are called:

For repeat purchases, the two main forms of decision-making processes are and .

The final stage in the consumer decision process model is

There are three factors that influence the extent of the problem-solving process. What are these?

"Buy the cheapest brand" is an example of a decision process based on extended problem solving.

Purchase and consumption always occur simultaneously.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

The CDP model can be used to help guide product mix, communication, and sales strategies.

In the information processing model, the comprehension stage comes after the acceptance stage.

Decision making complexity can be thought of as a continuum ranging from lower to higher.

Need recognition occurs when a person perceives a difference between the ____ and the ____ state of affairs.

Search is determined by all the following except:

A consumer that is involved during decision making tends to minimize the risks and maximize the benefits to be gained from purchase and use.

The most important determinant of satisfaction is consumption.

The Internet has become an important source for consumer search.

In most situations, consumers have both the motivation and time to engage in extended problem solving during decision making.

Impulse buying is characterized by all the following except:

Comprehension is when new information is stored in memory.

Information sources can be either marketer-dominated or nonmarketer-dominated.

Which of the following is not one of the three primary consumer resources?

Which of the following factors influences the extent of the problem-solving process during consumer decision making?

The standards and specifications used to compare different products and brands are called:

For repeat purchases, the two main forms of decision-making processes are ____ and ____.

The final stage in the consumer decision process model is

There are three factors that influence the extent of the problem-solving process. What are these?

"Buy the cheapest brand" is an example of a decision process based on extended problem solving.

Purchase and consumption always occur simultaneously.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Need recognition occurs when a person perceives a difference between the and the state of affairs.

For repeat purchases, the two main forms of decision-making processes are and .