Question 1

The final stage of information processing is acceptance.

Accepted Answer

A) True 
 B)False

Question 2

Researchers have proved that online retailing decreases the cost of searching for price information and leads consumers to become more price sensitive.

Accepted Answer

A) True 
 B)False

Question 3

Paying attention to ads on television is an example of external information search.

Accepted Answer

A) True 
 B)False

Question 4

The final stage in the CDP model is consumption.

Accepted Answer

A) True 
 B)False

Question 5

Why do marketers need to know consumers' needs?

Accepted Answer

If marketers know where consumers "itch"

Question 6

The most complex of the decision processes is:

Accepted Answer

A)  limited problem solving 
B)  midrange problem solving 
C)  extended problem solving 
D)  habitual decision making 
E)  None of the above. 
A)  limited problem solving 
B)  midrange problem solving 
C)  extended problem solving 
D)  habitual decision making 
E)  None of the above.

Question 7

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

Accepted Answer

A)  Need recognition 
B)  Search 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment 
A)  Need recognition 
B)  Search 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment

Question 8

Consumers always use pre-existing evaluations stored in memory to determine their product choices.

Accepted Answer

A) True 
 B)False

Question 9

Marketers are able to actually create consumer needs.

Accepted Answer

A) True 
 B)False

Question 10

By understanding the stages in the consumer decision process model, marketers can discover why people are buying or not buying products.

Accepted Answer

A) True 
 B)False

The final stage of information processing is acceptance.

Researchers have proved that online retailing decreases the cost of searching for price information and leads consumers to become more price sensitive.

Paying attention to ads on television is an example of external information search.

The final stage in the CDP model is consumption.

Why do marketers need to know consumers' needs?

The most complex of the decision processes is:

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

Consumers always use pre-existing evaluations stored in memory to determine their product choices.

Marketers are able to actually create consumer needs.

By understanding the stages in the consumer decision process model, marketers can discover why people are buying or not buying products.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

The final stage of information processing is acceptance.

Researchers have proved that online retailing decreases the cost of searching for price information and leads consumers to become more price sensitive.

Paying attention to ads on television is an example of external information search.

The final stage in the CDP model is consumption.

Why do marketers need to know consumers' needs?

The most complex of the decision processes is:

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

Consumers always use pre-existing evaluations stored in memory to determine their product choices.

Marketers are able to actually create consumer needs.

By understanding the stages in the consumer decision process model, marketers can discover why people are buying or not buying products.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters